Cigarettes "Pal Mal", photos of which are in this article, are very popular among smokers. Immediately after the release of this brand, cigarettes became widespread throughout the world.
Brand history
Cigarettes "Pal Mal" appeared in 1899. Butler Company became their producer. And the brand name comes from the popular game of the seventeenth century. It used a scapula (maleus) and a ball (palla). Initially, “Pal Mal” was planned to do premium.
In 1907, American Tobacco bought the brand of cigarettes. Testing and innovations began. A new design and production technologies were created: tobacco packing, cigarette sizes. But the filter in those days was not there. But thanks to innovations, smoking has become much more pleasant and easier.
Pal Mal reached its highest popularity in 1960. In America, the brand came first. The brand new cigarette design is fully justified. Long cigarettes appeared (ten centimeters each), creating a new standard. This format has become in great demand among smokers.
The peak of the brand’s popularity was partly due to gambling ads. And this further contributed to cigarette sales. In 1966, the Winston brand appeared on the tobacco market, which became a strong rival to Pal Mal. The new brand also began to be sold in various versions. And the brand "Pal Mal" (cigarettes) began to lose its market position.
A little later, the brand became the property of another American company. But by this time, “Pal Mal” began to give up their popularity positions, as they still did not have a filter. He appeared only in the eighty-seventh year. And a new design has appeared on the market. Now “Pal Mal” is one of the most popular brands, which is sold in sixty countries of the world.
Cigarette standards
Initially, manufacturers did not intend to produce cigarettes of various types. And while this happened, a long time passed. Initially, cigarettes had a standard length of 85 millimeters. Later new ones appeared. Cigarettes "Pal Mal" thin began to be produced with a length of 100 millimeters.
Thanks to new technologies and experiments in tobacco, the taste has become much better and more pleasant. Now it is softer, which does not cause sore throat. And the brand logo remains standard and does not change.
Pack design
The Pall Mall logo immediately became memorable. Like the style of his style - nouveau. This is an integral part of the design of cigarette packs. They depict a coat of arms and two royal lions that rest on a shield. The motto is written on it, which means “Through thorns to the stars”. The same is part of the state press of Kansas.
Under the shield is a banner with another Latin motto. In the translation "Under this banner you will win." “Pal Mal” (cigarettes) has another slogan on the packaging.
Over the years of brand development, the design of the packs has undergone many changes. But it was always easily recognizable. The content of tar and nicotine is necessarily printed on each pack. Flavored cigarettes are easily distinguished by the color of the package.
Types of cigarettes
Tobacco manufacturers are now seeking to produce several varieties of cigarettes of the same brand. The company focuses on the types of smokers. Some people need strong cigarettes, while others prefer weaker ones with the least nicotine and tar content.
And part of the tobacco market consumers like to smoke cigarettes with flavors. Moreover, the length and thickness of the “smoking stick” are important. All this creates demand, and accordingly, the production of several types of cigarettes is required. And the more of them, the better.
In 2008, “Pal Mal” again changed its appearance. The colors of the packs have changed. They turned blue, orange and red. At the moment, the main line of the brand consists of three versions:
- RAD Contains (mg) 10 gum and 0.8 nicotine.
- BLUE Contains (mg) 7 gum and 0.6 nicotine.
- AMBER Contains (mg) 4 resins and 0.4 nicotine.
In addition, new Pal Mal menthol cigarettes appeared. And a number of Super Slims format:
- Tropic Twist;
- Blue
- Menthol;
- Aromatic.
Due to the variety of types of “Pal Mal” - cigarettes suitable for any type of smokers. This makes the brand one of the most popular in the world. People are attracted by the wide selection of cigarette types offered by the tobacco market. In addition, this company spends a lot of money on advertising, which also helps to increase popularity.
Taste qualities
Tobacco manufacturers in modern times are guided not only by the design of cigarette packaging, but also by their taste. Products containing menthol give your breath freshness. And the super slim format has several flavors. Tropic Twist has notes of tropical sweets. Any Aromatic has its own delicate, “airy” aroma.
Brand distribution worldwide
“Pal Mal” (cigarettes) appeared on the Russian market in the ninety-seventh year. And from now on, they are still in steady demand among the smokers. Mostly they are bought by young people under the age of thirty. In 2005, Russia became one of the first countries in which a new brand format appeared - super-slim.