When weather conditions do not allow you to go outside in a light jacket, and people want to stay warm, outerwear comes to the rescue: warm jackets, raincoats, coats. But even such products are not able to protect the body from frostbite in severe frost. Therefore, in winter, many prefer to wear down jackets. Lawine is a well-known Russian manufacturer, a subsidiary of Savage, which has established itself as a successful and prosperous company.
But how did the brand manage to gain popularity among consumers? What are the most important characteristics of the company's work have become the main levers of development?
About company
This brand appeared not so long ago, in the 2000s. For a fairly short service life, the company was able to achieve real heights in the production of outerwear. Indeed, the main industry of the company is raincoats, windbreakers, jackets and down jackets. Lawine offers a huge assortment of goods, and today the sale of such products is carried out not only through official outlets in major cities of Russia, but also through an online store.
With this, the company clearly did not lose, because since the release of its Internet service, the brand began to gain popularity. There are a lot of outlets throughout the country, which allows consumers to spend their money wisely.
About goods
Trying to find out what are the main features of the products of this brand, special attention should be paid to the assortment. Firstly, the products are aimed at both the female audience and the male one. Secondly, pricing will greatly surprise all buyers. Until recently, the average cost of warm outerwear was established in the region of 4-5 thousand rubles. According to Russian average indicators, these are affordable prices, because the products of this brand can be afford by a large part of the country's population.
But what are the down jackets of this brand? Lawine is a company that has won the interest of customers not only at affordable prices, but also with high quality goods. Manufacturers pay special attention to the materials used in the manufacturing process, and accessories. According to the technologists themselves, they use modern and natural fabrics. The peculiarity of warm outerwear is that it must perfectly keep heat and at the same time be windproof. In production, modern patterns and tailoring technologies are used for this. The main characteristics of the fabrics used in the products of this brand are lightness, wear resistance and resistance to pollution.
There is something to surprise!
But what else are these down jackets characterized by? Lawine is a company with experienced employees, creative designers and highly qualified specialists. Some come up with style, shape and color, others realize the idea, using the necessary manufacturing techniques, fabrics and accessories.
Twice a year, the company releases new collections. If you look at the general trend in the development of style, you can see how diverse and different all the created things are. Some collections express a subtle classic style, strict forms and restrained colors, others are innovators, and with their whole appearance they demonstrate that they are not like everyone else (bright colors, futuristic forms). That is why manufacturers still have something to surprise their customers by offering them a completely new style, design, shape and, most importantly, at an affordable price.
High quality is the key to brand success
But what made this brand famous? What thousands of customers celebrate cannot but rejoice. Any Lawine down jacket can last 2 or 4 years. Men's assortment will please with its variety. There are products of any length, shape, filling and style. You can purchase a strict down jacket for trips to business meetings or choose an outstanding, striking option for youth walks and entertainment. Female products are also diverse.
Women will be pleased and strict
long down jackets, and short light options. Each buyer will find for himself what he has been looking for so long and in which he will feel not only warm, but also comfortable.
Customer opinion
Each company has its own marketing department, which is engaged in the promotion of goods, an advertising campaign. Lawine is no exception. Down jackets, reviews of which often differ from what they write on large billboards and flyers, are still popular. Although consumers note that the specified service life sometimes fails their owners. Sometimes a down jacket can last only one season before the first wash, since after this procedure the product is no longer able to retain heat. But buyers note separately some Lawine models. Casual (down jackets) - the most popular products of the whole brand. They are neat and reliable, and as noted by customers, the hardware used in them lasts a very long time. Locks do not jam, pockets do not diverge and firmly close either with buttons or with a zipper.
In general, this Russian brand has established itself in the market as a reliable partner.