Demand is fully customer oriented. But to conduct a dialogue with customers is in most cases a very difficult and quite expensive task in terms of money and time. However, for this there are many alternative options, one of which is a questionnaire. In this article I would like to give an example of questionnaires for surveys that can be used to study consumer interest in a particular product or even a company.
What it is?
First of all, it is necessary to understand what a questionnaire is and, in fact, a questionnaire. This is one of the most convenient and frequently used methods of sociological research. The questionnaire itself is a set of questions, the answers to which can provide important information to the customer of the survey itself.
the main thing
Considering the example of questionnaires for surveys, we can draw several necessary conclusions. So, it is very important to consider the size of the questionnaire itself. If it is necessary to interview as many respondents as possible, there should not be many questions. This is necessary so that almost every buyer does not hesitate to answer them, taking only a few minutes. The questionnaire can also be very massive and contain various questions, not only brown but also detailed. However, in this case, you need to focus on a smaller number of people who agree to participate in the survey (most likely, in this option you will have to think over the place where a person can conveniently answer them). Also, before creating a questionnaire, you need to think through a research program that clearly defines the goals and objectives that the customer sets for himself, as well as hypotheses that are either confirmed or disproved at the end. It is important to say that only professional sociologists should draw up a questionnaire and create a program; this is not as easy an effort as it might seem at first glance.
Introduction
It is very important to know how to conduct a survey. An example survey questionnaire can be a great helper for creating one. So, it must be said that the questionnaire should begin with an appeal to the client and a brief guide to action. First, a few words can be written that all the answers for the customer are very important. Next, you need to brief the respondent on how to fill out the questionnaire correctly. It is necessary to indicate how many answers to one question can be (often customers are asked to get by with one answer to one question, choosing the most important thing, and sometimes they are allowed to choose several answers).
Start
What does an example survey questionnaire look like? It has several subsections. The first of these is most often the so-called "anatomist." That is, brief information about the client. They may be asked to indicate in full or in part the full name, gender, address or place of residence, telephone. Also often asked the type of employment, sometimes - the amount of family income. However, it is worth saying that this is the least important part of the questionnaire. Information may be necessary solely to control the work of those who conduct the questionnaire (it is not uncommon for polls to be conducted poorly or simply dishonestly, and the customer receives incorrect information about their products or company work).
Main part
Looking at an example of questionnaires for surveys, you can see that questions of a different nature are often used. So, they can be open, that is, those where a person writes everything with his hand, without choosing the right items. Closed questions are a list of answers from which the consumer needs to choose one or more. There are also semi-closed questions, which consist of a list, as well as a line in which you can enter your answer, if one was not found. As for the topic, it is in this part of the questionnaire that you need to find out the most important thing about the product or company about which information is being collected.
Ending
Considering an example of a questionnaire for a survey of customers, you can see that its completion is also a very important part. After all, it is here that the consumer is ready to express his opinion and give some recommendations to the customer. Be sure to have such items, which will consist of open-ended questions. Very often it is they who become the main goal of such questionnaires. At the same time, it is important to share wishes and suggestions. After all, these are several different things. In the first option, the respondent can dream up and suggest a few impossible things. And the proposals are already specific actions that the customer can perform for the convenience of consumers in the very near future.
The final
Looking at examples of questionnaires for consumer surveys, you can see that almost all of them end with thank-you words. And do not forget about it. After all, a person needs to be thanked for the fact that he took a few minutes of his time to help the customer, and also expressed his opinion. A new line, which may also appear at the end of the questionnaire, is a request to write your e-mail in order to receive timely information about new products or the work of the company.