Alina German is a domestic costume designer and creative director of her own clothing brand. This woman can transform pop stars into heroes of fairy tales, and a nostalgic Olympic bear into an object of desire for fashionistas. What is known about the creative path and personality of German herself?
Childhood and youth
Alina was born in 1985. The mother of the designer is an architect, and her father is a former navy employee. Herman has an older sister, Daria.
Alina from childhood had a wide range of interests. She was engaged in music and drawing, was fond of cinema.
In his youth, Herman tried herself in the modeling business and worked in Japan at the invitation of a local agency. The girl dreamed of a career as a journalist and took serious steps in this direction. Returning to Russia, she worked as a correspondent on a local television channel and entered the university by profession. In the process of studying German was disappointed in the future profession. In 2002, Alina moved to St. Petersburg.
Career stylist and dresser
The conquest of the cultural capital for Alina German began with participation in the crowd of music videos. Acquaintances in the world of show business and creative inclinations allowed the girl to prove herself as a stylist. Among her clients there are domestic and foreign stars of sports and the entertainment industry: Elena Dementieva, Toto Kutuno, Konstantin Khabensky and the team of the Zenit football club.
Since the 2000s, the name of Alina German has been associated with the creation of costumes for TV, film and theater projects. She was responsible for the style of the heroes of the 4th “Star Factory” and came up with the images of Russian celebrities in the New Year’s musicals “Morozko”, “Golden Fish”, “Little Red Riding Hood” and others. Thanks to Alina, the audience saw Prince Nikolai Baskov, Baba Yaga Kristina Orbakaite and Evil stepmother Verka Serduchka.
Theatrical projects of Herman's costume are musicals “Romeo and Juliet”, “Alice in Wonderland” and “Paul Negri”.
Work on the design of the play “Faceless” (2017) brought Alina a new creative experience. The performance in the genre of immersive action involves the improvisation of the actors and the participation of the audience in the development of the plot of the play.
Fashion brand
In 2004, Herman created a personalized brand of clothing and took part in Defile on the Neva. The first collection of the Alina German brand won great success among the fashionable public and brought the author the title of Best Designer of the Year according to Fashion TV.
In 2006, self-taught artist Herman entered St. Martin's College in London, one of the most prestigious design schools.
The training took place in parallel with the preparation of Alina German collections. They were shown at fashion weeks in Russian capitals, New York, Milan and Paris.
In 2007, Alina German opened the IKRA Store in St. Petersburg. The boutique sold items invented by the founder of the store, as well as creations of Western avant-garde designers Julien MacDonald, Vivienne Westwood and others. Alina German products with the motifs of the Olympics-80 were especially successful among customers. IKRA Store was considered a cult place among St. Petersburg fashionistas and lasted until 2009.
Since 2008, the studio of evening and wedding dresses Happiness by Alina German has been working. Toilets are sewn exclusively by individual standards. The designer refuses to sell ready-made models of holiday dresses. She believes that every bride is unique and worthy of her own unique wedding dress.
2012 became a landmark in the biography of Alina German. By the time Lady Gaga arrived in Russia, the fashion designer prepared and sent the singer a set of clothes of her own design. The ensemble in the Gothic style consisted of a translucent dress and a fur hat. Lady Gaga was delighted with the gift. Pictures of a diva dressed in an outfit from Alina German circled the whole world and glorified the name of a Russian designer on an international scale.
Today, there are many celebrities among fans of Alina German clothes: Marina Alexandrova, Ani Lorak, Victoria Lopyreva.
Herman takes steps towards democratic fashion. In November 2017, a clothing collection created by the designer in collaboration with the SWANK brand went on sale.
Style features
Alina German calls her creative method intellectual provocation.
When developing products, the designer is guided by the wishes of a potential client. According to Herman, every woman seeks to find the perfect balance of comfort and brightness in clothes. The wardrobe from Alina German allows you to create interesting images without sacrificing convenience.
Alina pays special attention to the quality of the cut and the fit of finished models on the figure. Herman uses classic approaches to designing clothes and high-tech materials. Alina German models combine retro motifs, elements of military and sports styles, world design trends. Vivid colors, decor and exaggerated proportions give Alina's products an extravagant look.
Social shares
Alina German is a supporter of fashion with a human face. As part of the activities of his brand, the designer organizes projects at the intersection of business and charity.
In 2015, Herman participated in a fundraising campaign for the processing of waste. She developed a collection of silk shawls called With Love, By Alina German and demonstrated it at New York Fashion Week, they were sold all over the world. Alina's action was supported by Hollywood stars Matt Damon, Johnny Depp, Nicole Kidman.
At the end of 2017, Alina German became the founder of the Great Future school in Pskov. The project was created as part of the activities of the city college and is aimed at comprehensive training of future creators of domestic fashion. Students will receive sewing skills, will be able to learn foreign languages and etiquette.
Personal life
Alina German's husband is the director of films, television and video clips, Alexander Igudin. The couple met in 2002 during a joint work on the set.
Alexander played an important role in the personal and professional biography of designer Alina German. He gave his wife the idea to try himself as a stylist.
Today Igudin and German are not only spouses, but also colleagues. The director and the dresser work together to create films, videos and television musicals.
Celebrity Facts
Alina German is a versatile person, charging others with her energy. Information about the designer who will make the portrait of the creator brighter:
- Herman assures that he always has with him a photograph of God and red lipstick.
- Alina's favorite destination for relaxation is the Pacific coast.
- The main elements of the wardrobe are sports and classic shoes.
- Fashionable ban - tights with lurex.
- Herman's professional dream is to wear Charlize Theron and Rihanna.
- Fighting excess pounds is a sore subject for the designer. Alina several times dropped and again gained weight. A busy lifestyle prevents her from embarking on a healthy diet. By the thirty-third birthday, Alina German had lost weight once again. She shared the results of the transformation with the subscribers of her Instagram.
Designer in 2018
Today Alina German continues her career as a star stylist, dresser and fashion designer.
In 2018, the joint project of the designer and her husband, the film “One Day of Summer”, is preparing for release on the screens.
Alina collaborates with Timati BlackStar label and is responsible for the stage images of his artists: Nazima and Scrooge.
In the spring, the designer introduced the new collection of the Alina German brand for the fall-winter 2018-19 season. She offers clients to wear comfortable and shiny things in every sense: sweatshirts and coats with sequin decor, satin evening overalls and other wardrobe details on the verge of a sporty and glamorous style.
Alina German is not just a fashion designer, but a fashion artist. The range of application of her creative energy is wide: from the design of television shows to the creation of couture wedding dresses. The avant-garde style of the designer plus high quality work is the key to Alina’s success in the modern fashion industry.