Today, being more athletic than ever is in fashion. The Internet, television and print media all promote a healthy and active lifestyle. Pilates, running, dancing and other types of fitness help us keep our body fit, make us more durable, healthier, and therefore happier.
Someone has long gone over to the side of healthy lifestyle, while others only say goodbye to old habits and acquire new useful ones in return. A review is dedicated to both of them, where we consider the most famous sportswear companies whose logos are full of screens and billboards. After all, when you don’t feel like going to the gym or for an early morning run, only new bright sneakers or a stylish tracksuit will make you rise and run to ideal forms and health.
Adidas
The Adidas brand was founded in Germany in 1948 by Adolf Dassler (Adi). Until that time, he and his brother helped their father, the owner of a sports shoe company. After the death of his father, the brothers quarreled, the result of this conflict were two new sportswear companies. One of which is the world famous brand Adidas, and we'll talk about the second a bit later.
Adidas clothing has long gone beyond sportswear. This is a certain style, in places brutal, somewhere glamorous and feminine. In some models from "Adidas" you can safely go through the dress code to a nightclub or go for an interview.
First of all, this is clothing for sports. In the 60-70s of the last century, German athletes were equipped in Adidas. Coincidence or not, but they brought home only "gold" and "silver". And in 1972, the brand became the sponsor of the Olympic Games in Munich.
Today, the brand keeps up to date and does not just sports, but trendy things. The company constantly collaborates with leading designers and world stars such as Yoji Yamamoto, Stella McCartney, Missy Elliott, Catti Perry, Selena Gomez and many others. The quality of clothes and shoes is always at the highest level, but fame has one drawback - numerous copies and fakes. In order not to purchase low-quality goods, try to visit only the official stores and official websites of this sportswear company.
Puma
The name of the founder of the Puma brand is already known to us - Dassler. This is the main competitor of Alfred Dassler - his brother Rudolph. The year the sportswear company was founded is the same - 1948.
For a long time, the brand produced clothes only for professional athletes, and by the beginning of the 90s almost became bankrupt. The brand lacked individuality, brightness and a wider range. But in just a few years, Puma has become a leading clothing, footwear and accessories company for both professionals and sports enthusiasts. Today, the brand’s clothing is not only of high quality, but also a unique, bright and stylish design.
Puma often attract celebrities such as Rihanna and Kylie Jenner to their advertising campaigns.
Nike
Nike is an American brand founded in 1964 by Phil Knight and Bill Bowman. The company supplied the American market with sneakers from Japan of good quality and affordable. This was an innovation, as Adidas sneakers were expensive then, and cheap American shoes weren’t suitable for sports. The first batches of sneakers from Japan were sold on the street from a van, but even this did not prevent the company from developing to a very high level.
A breakthrough in sports shoes came when Bill Bowerman invented the waffle sole. This made the sneakers lighter and increased the power of the jerk while running.
To this day, Nike introduces the latest developments in the creation of its signature sneakers. Therefore, if you need professional sports shoes, then definitely choose Nike.
Reebok
The history of this sportswear company began back in 1895. This year, Joseph William Foster invented studded running shoes, since then the business of manufacturing sports shoes has gone uphill. Sneakers were sewn manually by the individual standards of the athlete, which could not but attract professional and novice runners.
In the 80s, in connection with the popularization of fitness culture, the brand began to produce shoes for aerobics. She was light, elegant and affordable. These models are still produced and are in great demand among non-professional athletes.
Reebok shoes have an original design and various innovations, such as Easy Tone sneakers. They are designed for walking, due to the structure of the sole of the footwear, it helps strengthen the gluteal and calf muscles.
If you adhere to a healthy lifestyle, but are not a professional athlete, take a look at Reebok.
How to choose clothes for sports?
As you can see, there are a lot of companies producing clothes for sports and active lifestyles, and we examined only the main giants of this business. Which of the presented companies is the best sportswear company is up to the buyer to decide. All these brands are worthy of your attention, their history confirms this.
A high-quality uniform for sports can not be cheap, as companies in sportswear, shoes, and accessories use innovative materials and technologies. But such things will last a very long time, the investment will definitely pay off.
Buy branded items only in official stores, this will save you from buying fakes and low-quality goods. Dimensional nets of sportswear are extensive, do not take things that are currently a little small for you, to wear them after you lose a little weight. The sports form should not hamper the movement and interfere with excessive volume.