Who is the pug zone? Recently, the Internet is often asked this question. The thing is that just recently a blogger appeared with a rich prison past, whose “Pug” “drove” it. In a way, this is the first representative of the arresting world who was able to find real popularity within the Russian-language segment on YouTube. An uninitiated audience constantly asks who or what a pug is? And this is not at all strange! Little is known about him, but many have heard of his existence.
From prisoner to blogger just one step
A man with 27 years in prison, along with his comrade, became famous on the Internet, and now they earn several tens, or even hundreds of thousands of rubles a day. We are talking about Novik Sergey (aka “Pug Uncle Dog”) and Andrei Shchadil (“master of the Pug”). The two served a prison sentence together. In 2013, a video featuring Pug appeared on the Internet. The plot didn’t make much sense (two convicts speak in elevated tones and insult each other in every way), however, the “zonovskaya” atmosphere and profanity became the object of interest for most social users. networks.
Childhood stories
All the facts and life stories that are known about the “Pug”, he told himself in his videos. The narrative format, as a rule, takes place in an unobtrusive dialogue with Andrei Shchadilo, where former convicts expressively communicate and use profanity. The first stunning fact that just blew up the Internet audience is that, as an eight-year-old child, the Pug lost its virginity with an animal. This happened in the circumstances of a school trip to the barn, where little Seryozha decided to make his classmates laugh: he went to the little calf and put his genitals in place of his nipple. As "Uncle Dog" himself says, in the end his classmates did the same.
Why was Pug in the zone?
As a teenager, Pug became an ardent fan of card games. Passion turned into addiction, so he lost a large amount of money to some unknown. As Kalych himself said, the amount was about 25 thousand rubles, which in Soviet times was considered huge money. Without thinking twice how to return the card debt, Sergey decides to go for a robbery. By someone’s tip, the teenager knew that a certain resident of his village kept a large assortment of gold jewelry in his house. Having penetrated her house and stunning with a blunt object, the guy began to demand gold. However, the woman did not make concessions and the hot teenager did not find a more reasonable solution how to insert a soldering iron into her back hole. Humiliated and shocked woman turned to the police, and soon the “Pug” was found. Since Serezha was not yet 14 years old, they could not imprison him (he was 13 years old and 8 months old). After 4 months, just at the time of the 14th anniversary of the teenager, he was detained. Sergei Novik was sentenced to 4 years in prison.

An extraordinary way to slope away from the army
A few weeks later, after being released from the "youngster", Seryozha is waiting for an ultimatum: his mother declares that he should join the army and this is not discussed. Young Sergey tried his best to dissuade his mother, but it was useless. The disagreeing guy decided that by any possible means he had to “slope” from the army, because he did not want to delete another 2 years from his life. Forced to be sent to the draft board, the young man began to undergo a medical examination. Doctors perfectly understood who they were dealing with, so they didn’t especially check his state of health, releasing the conscript with a statement “healthy.” The last stage of the medical examination was at the psychiatrist’s office. Once again seeing the mark "suitable" in his medical record, "Uncle Dog" went to the exit from the office, and after that he began to defecate unscrupulously under the door of the doctor. By this action, he caused shock and bewilderment among the employees of the state institution. However, this trick helped Pug get the right to freedom - he was taken to a psychiatric ward. Leaving the army, Sergei continued to lead a reckless and unpunished life, but this did not last long - a month later, the guy again went to jail.

Prison weekdays
With the advent of fame on the Internet, many facts about Sergey’s life in “distant places” began to surface. The audience was interested in the personality of Sergei Novik, and often they wondered who was in the pug zone? At one time it was said that “Pug Uncle Dog” in prison was a “rooster” (the lowest “suit” in the prison hierarchy), but this fact has long been refuted. The pug was a simple “man” (medium and neutral “suit”). In 1993, he was an active participant in the Zekovsky riot. This fact in the "thieves" concept is considered heroic, therefore a certain authority "gave the go-ahead" to Pug to fill a respected tattoo on his shoulder (Zekov epaulet). Who is in the Pug zone, now everyone knew! For a long period of time, Sergei Novik (aka “Pug”) enjoyed authority among the inhabitants of the prison world, but at the end of his term he spoiled his reputation, again with a card debt. Having lost a significant amount of money, "Uncle Dog" was unable to pay off his debt. Now his title in this dubious conjuncture has turned into a "bullshit." According to Sergei himself, the reason for this was his heroin addiction, under the influence of which he lost to the cards.

Throughout his life, “Pug” served 27 years. In the zone, he met with Andrey Shchadilo, who managed to glorify our hero. Now Sergey Novik is not just a prisoner with a “rich” past, but also a successful video blogger and streamer.
What does the pug nickname in the zone mean?
In prison thieves' jargon there is no definition of what a pug is, it is not a suit and not an alternative to any concept. There are several phrases from prison jargon that contain the word “pug”:
- Take on a pug - put to sleep by some means.
- Take on a pug, on a dog - put a person to sleep with a narcotic drug.
Pug in the zone - a value that does not have a specific character. In general, in the prison “driven” is appointed either by external signs, or by the person’s behavior or the incident that happened to him. The consequence of which the nickname of our hero was chosen is still unknown to the end, however, Sergey Novik really is somewhat similar to the breed of a pug (probably with his bulging eyes).
There is only one unspoken version of what “pug” means in the zone: this is a prisoner who spreads rumors about the order in the “hut” in front of the authorities. However, this concept should not be confused with the rat. The thing is that the “pug” reports in the presence of the “beholder” (the main one within the limits of his “hut”). Some deny this interpretation, they say that this is not an answer to the question of who the pug is in the zone, nevertheless, there are simply no other concepts within the declassified society.
Current life of Uncle Dog
In 2016, Sergei Novik and Andrei Shchadilo together were released from prison custody. In honor of this event, they made their debut stream, which they called "Thongs" (in this they see an alternative to the word "stream"). Thematic affiliation of their work can hardly be identified. They don’t play video games, they don’t bring useful things to the general public, but simply present very resonant content - Andryukha in various ways beats Pug for donation (money donation from the audience). These two set the price for a particular action that will be committed with the aim of mocking and mocking the "Pug". Every day the popularity of "Uncle Dog" is growing, and with it the amount of donations. Former prisoners earn up to 200 thousand rubles in a few hours. They also lead their channel on YouTube, where they upload videos in the genre of VLOG (video blog) and "prison life hacks."
What is the result?
The current activities of Sergei Novik and Andrei Shchadilo have become relevant for the Internet society. The theme of prison and thieves life attracted global interest on the Internet even before the advent of the Pug streams. And now to study the prison category has become much easier. No one knows how long the fame of “Uncle Dog” will last, because views are growing rapidly every day. It is dismantled into quotes and “memes”, and funny moments are also cut out from the video in order to spread it on all social networks. We can safely say that now “Pug Uncle Dog” is the most important “urka” within the Runet.