Paul & Shark ("Paul & Shark") is a well-known brand of Italian middle-class sportswear with a logo recognizable on the whole planet - a shark. This brand for most women and men is synonymous with laid-back elegance, freedom and comfort.
History
The history of this brand began almost 100 years ago (1921). Then Giuseppe Daco (Italian) opened his small textile factory near Milan. Then she was called Maglificio Daco. The factory produced blouses, sweaters, sleeveless jackets, gloves, and bathing suits.
It is worth noting that the business of Giuseppe Daco has grown rapidly. It flourished before the outbreak of World War II, all products were delivered to various states: to Palestine, Egypt, North America, Morocco, etc. At the same time, a crisis occurred for the enterprise with the outbreak of war, after which production began to decline.
Rebirth
Things were so bad that there was a real threat of absolute bankruptcy of the company. A certain Jean Ludovico Dini helped revive production. The company in 1957 earned again, while it was called Dini & Shark.
By profession, Jean Ludovico was a chemist. In the textile business, he had the smallest knowledge, and at the same time had excellent business connections, which helped him in developing this brand. At the same time, a recognizable and unique logo of the Paul & Shark brand begins to form (brand clothing today, by the way, is no less popular than before the war) with a picture of a shark.
Title
Interestingly, the origin of the brand name is very unusual. Dini found the inscription "Paul & Shark" during his sea voyage. It's funny that it was just an inscription on the sail of an old schooner of the eighteenth century, while it was able to determine the fate of this brand. It so happened that Paul is the name of the son of Jean Ludovico Dini, embraced by the idea of creating this brand even more than his dad. For himself, Paul even specially equipped a living room located on the territory of the factory in order to spend as much of his time as possible at work.
The Paul & Shark brand was officially registered in Italy in 1977. At the same time, a rather original method of self-identification was chosen - these are special packaging boxes, which are tubes made of metal, which were then used exclusively for transporting alcohol. In addition, the marine theme was traced directly through the dark blue color of all things from the brand's collections.
Accents
This company makes the main emphasis on the manufacture of waterproof high-quality windbreakers. In addition, it is not difficult to find Paul & Shark suits for sailing, recreation, tourism or diving. In a sweater, shirt, tracksuit or jeans, you can not be afraid of the surprises of the weather. In addition, shoe collections and all kinds of accessories are produced. Not so long ago, men's and women's items were supplemented by a collection for children under 14 years old, and this significantly expanded the target audience of this brand.
Customers
Having come to the Paul & Shark store, you can see that the main customers of the company are women and men 25-55 years old, whose life is full of various events. This man manages to play sports, conduct business, enjoy outdoor activities and travel. He prefers to wear practical and light clothes in his free time. Label “Paul & Shark” demonstrates reasonable luxury, focuses on quality, modern and classic Italian style. Often, collections for women are complemented by various glamorous details, among which Swarovski crystals are also found. We also note that the series of accessories includes women's and men's bags, shoes, backpacks, neckerchiefs, scarves, hats, etc.
The shops
This brand is known all over the world: today about 400 branded stores are opened in 150 countries of the planet (in the USA, Italy, Russia, China, France, the United Arab Emirates, Argentina, etc.). In addition, the Paul & Shark brand has an online store where you can purchase any company product, whether it be accessories, shoes or clothes. In addition, it offers many of the largest sites selling various fashion items.
Design
Designers of the company "Paul & Shark" create their stunning collections especially for people who are not used to distinguish between style and comfort. The expansion of the range of sportswear has allowed the brand to gain worldwide recognition. To date, Paul & Shark produces sportswear, as well as interesting collections in casual style - practical and beautiful clothes for outdoor activities and everyday wear.
Production
Employees of the company "Paul & Shark" pay close attention to the high quality of the materials used and environmentally friendly production. For this, serious experiments are usually carried out: the Typhoon water-repellent new fabric was tested at a depth of 20 meters! Therefore, the clothing of this brand allows you to feel independent and comfortable in any weather.
Sea style
It should be noted that the company’s clothing is not separable in marine style and quality. All jackets of the brand are made using the latest technologies from various waterproof fabrics that trap ultraviolet light and allow air to pass through. Designers of the company pay special attention to the quality of fabrics. This is probably the only minus of the clothes of this brand, since it does not wear out at all.
The brand pushes the boundaries of shades of marine style (red, white and blue) more familiarly and uses incredible combinations of different colors. You will be interested that some T-shirts duplicate the color schemes of paintings by famous artists!