A briefing is a short briefing for journalists, which allows them to navigate the program of an event and understand some aspects that should be considered when covering current news (programs).
At present, almost every press conference is called a briefing, but this is incorrect. After all, even if you look into the encyclopedic dictionary (by the way, there is no “briefing” in the dictionary of foreign words), you will find the following definition: “A briefing is the shortest possible press conference at which the government’s position on any issue is stated and expressed.”
But the briefing should not be taken as an attempt by the government, officials or the press department of the Foreign Ministry to somehow influence the course of coverage of a popular action, summit, or campaign. After all, a briefing is just an auxiliary tool (component), which makes their rather difficult work easier for journalists.
Briefing Forms
In Western countries, a briefing is very often a kind of breakfast in the form of media. But a press conference may well be an independent broadcast on television, especially if any general issues or global problems are resolved within its framework .
Quite often there are situations when the TV workers themselves are the organizers of such press conferences, and then we can safely say that the meaning of the word briefing is expressed as an independent genre of analytical journalism.
In this case, the organizers invite some famous politician or public figure, artist or musician to the studio so that he can express his point of view on some urgent and vividly discussed problem in society. And also, while there is a briefing, the significance of which is to represent the public through the media, the guest is obligated to answer related questions from the participants present.
During the process of recording a program or direct broadcasting, not only the meeting organizers and TV channel employees can ask their questions, everyone present, as well as journalists from various print media, radio and television programs, have the right to ask the guest a question.
It is worth noting that such events have a fairly high demand, since they almost always turn into a heated discussion, which is interesting to viewers and affects the popularity of the channel that organized it.
Such discussions are often filled with real dramaturgy of the development of events, a collective search for a way out of the current situations, therefore this allows the program (program or television channel) to attract a significant audience of viewers.
At the same time, one should always remember that, participating in such a briefing, any member of the public media present has exactly the same rights to receive information about the issue under discussion as any other media representatives. In case of urgent need, each member of the media participating in the press conference has the right to assert their rights and demand an exclusive interview with the guest of the television program.