For any person, a wardrobe is an integral part of his life. Each one has his own, from everyday things to fashionable novelties for publication. Sometimes it’s enough to be insightful and buy several universal things that will serve faithfully in any situation. The wardrobe depends on the individual style of a person, whether it is a classic, romance or sports, on his behavior. Equally important is its character, which is a kind of inner core and affects the formation of personal qualities.
Everyone replenishes the wardrobe to their taste and color. Some prefer foreign brands of clothing, while others remain committed to domestic products. How many domestic manufacturers and brands do we know? Are we not mistaken in the choice, sometimes taking Russian clothing brands for foreign, because partly companies with local registration deliberately give their goods a foreign name in order to increase demand for it. Are the prices for clothes of different domestic manufacturers justified? Here are some examples of domestic clothing brands. Let’s try to classify clothing brands of Russian manufacturers by type depending on the target audience.
Brand - who is it for?
It is primarily associated with a trademark, trademark. The main thing for him is positioning and social reaction. A brand in clothes is an integrated approach to quality components, price, following fashion trends. It's no secret that the market of light textile industry is simply full of various clothes, both branded and ordinary factory production. Some brands are well known to us firsthand, but from personal experience, while others are well known to everyone because of their wide positioning, and we have never heard of some of them before. Not necessarily branded clothing should be expensive, the price range is diverse. It’s important to be able to select the elite clothing collections or the mass-market items offered by well-known designers to create a presentable look: on the one hand, emphasize all the charms of the figure, and on the other, perhaps hide some flaws.
Studies of experienced psychologists have allowed us to visually present the image of a person who seeks to dress only in stylish clothes of famous brands. As a rule, a “brand shopaholic” is a woman under 30 years old who wants to pursue a career and seeks warm family relationships. She loves comfort, often listens to the opinions of others. She knows many, both foreign and Russian women's clothing brands, the list of things is constantly updated in her wardrobe. In fact, branded clothing is made for all age categories. To look stylish, not only women but also men are ready to buy it. And for children, the choice of quality clothing is very large.
What are the advantages and disadvantages of clothes of domestic manufacturers?
Russian clothing brands (the list of domestic brands deserves respect!) Are sometimes not inferior to foreign ones. Many of them have earned a good reputation, are able to uniquely transform a person, emphasize his dignity, increase self-esteem. Not everyone can afford clothes with a foreign label. Some are not satisfied with the price, while others consider themselves patriots and are not inclined to change traditions. In addition, many Russian clothing brands are in no way inferior in quality and design to the “brother” from abroad, since they are also produced according to Western technologies. They are adapted to our climatic, sometimes quite severe conditions, and they are much cheaper.
Who doesn’t impress with the declared assortment of goods of the Russian manufacturer, who does not want to be like the others and wants to attract attention with an exclusive thing of a well-known brand, he goes for shopping in eminent Italian, German, British, American, French fashion boutiques. The main thing here is not to overdo it, do not play too much, remember that it is not a thing that paints a person, but vice versa.
Kids. Who sews for them in Russia?
In major cities of Russia, the production of children's clothing was delivered, from hosiery to outerwear from economy to premium. Most manufacturers have a wide supply chain to many points in the country and are famous for their quality characteristics of the goods. The near abroad is also one of the active buyers of our domestic products. And let some brands of clothing (not only for children) not so actively position themselves informationally, but still have their regular customers. Some young mothers do not consider it necessary to buy branded clothes for young children, referring to the rapid growth of their children. Again, this is a personal matter for everyone. So, some Russian brands of children's clothing, the list of which is divided into blocks, are represented by the following manufacturers.
Outer and main (everyday, “exit”) clothes for children
Proven fact - Russian brands of children's clothing can adequately withstand Western ones. So, Fox-cub (Rybinsk) produces outerwear (demi-season and winter) for children under 7 years of age under the brand name “Lis”. A similar product is inherent in the Moscow company KidsStyle with the Cherche brand, the Monarch near Moscow with the Magic wool brand. Brands “Beloved baby” and “Miracle baby” of the same name company “Miracle baby” - this is a number of interesting offers in the form of hats, mittens, gloves, mittens, booties.
Among the elite children's collections that are in no way inferior to foreign ones in the eyes of discerning buyers, we can note:
- Moscow trademark with the Italian name "Gioia di Mamma" ("Mother's joy") - it is represented by collectible design solutions;
- "ILD" or "I Love to Dream" of the BestKidsClub company - produces models in the "non-casual" style, resembling small copies of adult samples;
- “Button Blue”, “Gulliver”, “Gulliver Baby” from the company “Gulliver” (Moscow) - sews models for any occasion in the style of “casual”, “casual sport”, “fashion”, “school”.
Russian children's clothing brands that issue casual knitwear are also well positioned. The list includes clothes designed for the smallest:
- "Crockid", "Optop" from the company "Soley Group", which is engaged in the production of outerwear, and hosiery, and a variety of sets for newborns;
- Similarly, the production of the brands "Sweet Berry Baby", "Sweet Berry", "Luminoso" from the company KidsStayl (Moscow);
- “U +” (or “Umka +”) brands from OilTex company (Podolsk, Moscow region) were widely promoted.
Also popular: "Limoni" from the Moscow company "Funtik"; “Lucky Child” from the company of the same name (Interkafe factory, Mytishchi, Moscow Region); "Cheerful kid" from the Moscow company of the same name; "Pollo" from the Moscow company "Babypollo"; "Play Today"; “Golden Rose”, “Adagio”, “ARISTA” from the Moscow manufacturer of the same name “ARISTA”; Cosmi-ko, Gamma, Fragola, Vnoskah.ru of the same manufacturer of hosiery for the whole Gamma family (Oryol).
Overview of youth clothing brands
Youth is the driving force of society. Active, bright, daring, brave guys strive to look stunning in any situation. They pick up unique, creative solutions, sometimes combining incongruous, but at the same time not forgetting about comfort and convenience.
To the category “Russian brands of youth clothing” the target audience itself often includes the following:
- “Befree” - a brand for eccentric youth challenging the society from the manufacturer “Melon fashion group”;
- “Savage”, “Mondigo”, “Conver” - brands of stylish things at an affordable price;
- “Threads-Threads” - Moscow youth brand for the production of hoodies and T-shirts with an individual print;
“Kyrochki-na” is a brand designed for young and active fashionistas who want to get exclusive and look stunning.
This category includes: “OGGI”, “Sela” and a number of others who produce new products not only for young people, but also for other age categories.
Brands of street youth culture
Street youth subculture is represented by such outstanding Russian clothing brands as: CodeRed, PeperMilk, Saint-P Apparel, Anteater, G-style, ZIQ & YONI, Mono Apparel, Anteater Clothing ”,“ Petersburg Shield ”,“ Laruss ”,“ Urals ”,“ Taboon comoon ”,“ Last skin ”,“ SWORD CLOTHING ”,“ TAIGA ORIGINAL ”,“ SKILLS WEAR ”,“ TRUDE ”,“ AGNI ”,“ Trailhead ”,“ FICTION WEAR ”,“ Underground atelier Krakatau ”,“ The Underlocals ”,“ Anteater ”,“ Bat Norton ”“ Harms ”,“ PUPPLE ”. Many of them have appeared recently, but have already established themselves well due to the good quality of materials, exceptional style. Reflect street traditions, mostly St. Petersburg. Original, with its own individual theme. Often issued in a limited edition.
Russian women's clothing brands: list
Every girl, woman wants to look beautiful, feminine, unpredictable. It is inherent in it by nature. For this, one needs a huge wardrobe, for the other - only a few things of different colors and the ability to combine them, choosing depending on the situation, preferences and season. Both foreign and Russian women's clothing brands are of great interest to the good half of humanity.
Consider the most popular among domestic brands.
Often in the hands of one manufacturer may be the release of several brands of clothing for different age categories. So, the Melon fashion group company is widely represented by a network of stores of relatively inexpensive and high-quality clothing both in Russia and in the countries of the Near Abroad: Kazakhstan, Armenia, Belarus, Georgia, Ukraine. Combines directions for women:
- “LOVE REPUBLIC” - a brand for fashionistas and flirts;
“ZARINA” is a brand for stylish, confident women.
The same company owns the youth brand Befree, which was mentioned above.
No less popular, including among pop stars, the brands: “Tom Klaim” (allow their customers to always stay “on top”), “Yukostyle” (represents exclusive handmade designer models), “YETONADO” (a brand of clothing for people, who try to live in step with the times, are set to achieve results, are full of fresh ideas and aspirations), “Visavis” (help young girls, women to create the image of a modern fashionista, bold, bright, emphasizing her femininity and romantic nature), “Factory Fashion ”,“ Wisell ”. To stay attractive and sexy, even being in an interesting position, the FEST brand helps. Russian clothing brands: “X'cluSIve”, “Dena Savati” present unusual solutions for sewing women's jackets, coats, and fur coats. Comfortable, comfortable casual clothes (elegant underwear, bathrobes) are presented by the brands “Laete”, “AIRIDACO” (BEAUTY LV company), “Infinity Lingerie”, “ELIS”, “Clever Wear”.
Recently, a lot of young designers appear, releasing their line of interesting things. These relatively new Russian clothing brands are named after their creators. As an example, there are several already quite promoted brands: “Kira Plastinina”, “D.VA”, “Anastasia Tchir”, “Victoria Irbaieva”, “Igor Gulyaev”, “Cyrille Gassiline”, “Vika Smolyanitskaya”, “Ianis Chamalidy”, “Kate Frankfurt”, “Yulia Dushina”, “Ksenia Knyazeva”, “Vassa & Co”. Well, such eminent fashion designers as Valentin Yudashkin, Erica Zayonts, Ekaterina Smolina have repeatedly defended the honor of Russian fashion at world shows. Fashionable clothes of the Russian brand also gained popularity: “Chistova & Endourova”, “Two Torn Towers”, “KOGEL”, “Razu Mikhina”, “Giulia Rossi”, “Libellulas”, “Mary Mea”, “Olivegrey”, “IQ Dress” "," Deffinesse "," Virginia Style "and many others.
Overview of stylish men's clothing brands
Not only the female gender, but also the male wants to look business-like in a stylish, respectable, elegant, trendy, sometimes restrained manner. As a rule, there is nothing superfluous in a men's wardrobe, only everything you need. The main thing for men is practicality and comfort. Therefore, Russian men's clothing brands are also widely represented by various eminent manufacturers. Among them, one can note: a company with an Italian name “D.Polgri” for sewing stylish clothes, a line of outerwear “Yierman”. The young and dynamic Russian brand GroStyle is named after its chief designer Vyacheslav Gross, who is engaged in the production of collections of fashionable clothes in the “casual” style for men. A worthy selection of men's accessories, whether it be ties, butterflies, belts, scarves, vests, is represented by the fashion brand Elsago. Many companies specialize in producing branded clothing for both sexes. In addition, the male half has a sporty style in clothing, they often resort to the choice of fashionable sports things.
Overview of sportswear. Manufacturers and Brands
We all know that modern life is movement, rhythm, sport, which has a direct impact not only on the physical health of a person, but also on the creation of positive emotions. So that sports activities bring satisfaction, so-called sports equipment is of no small importance. It should be easy, practical, convenient, comfortable. Today, there are various Russian brands of sportswear for all age categories. Among those that have gained popularity are:
- “Demix”, which belongs to the Sportmaster network;
- "Maxx" sports company "Maxxisport" (Perm);
- “Real Pump” of the Moscow company “Rhythm of Success”.
The equipment for the Russian Olympic teams is the Forward brand of the Moscow company of the same name and BOSCO from the BOSCO DI CILIEGI company;
Among the well-known are: “A.V.T.-Sport” from Perm, “Sportego”, Sport Vision and “Dzeta” from St. Petersburg, “Oktakem” from Moscow, “Alfa-sport” from Barnaul, “Sport Link ”from Velikiye Luki,“ Baltic Bridge ”. For practicing children's sports, the appropriate equipment is supplied by well-established ones: Elena and Co., Aliera, Quart, Flammber, Extreme Management.
Dress the whole family in one boutique
Many manufacturers are characterized by the release of branded items for all age categories. So, you can dress fashionably with the whole family in boutiques representing brands:
- Gloria Jeans and Gee Jay are fashionable children's and adult clothing of the Gloria Jeans company, owned by businessman Vladimir Melnikov. The head office of the company is located in Rostov-on-Don;
- “Sela” is a fashion brand of women’s and men’s, as well as children’s and teenagers ’clothes with fairly reasonable prices and good quality parameters, which is especially relevant for young people;
- O'stin - belongs to the Sportmaster chain of stores, brand clothing is distinguished by versatility, simplicity and low prices;
- “Zolla” - a brand of collectible male and female things of the popular Russian company “Factor LLC”;
- Oodji (OGGI) - a brand of the same name company, which produces women's, men's and children's clothing;
- brands of high-quality women's and men's clothing “INCITY” and underwear “ DESEO” are produced by the Russian company “Fashion Continent”;
- Among the well-known Russian brands for the production of outerwear, it is worth highlighting: “BEARLOGA”, “Lab Fashion”, “PLAXA”, “nes & west”, “Vizani”, “Sinta”, “Marnelly” ;
- We also hear the brands of clothing “Vassa & Co”, “Pelican”, “Mondigo”, “Eniland”.
Unfortunately for buyers, in many even widely advertised clothing brands with an unusual name, the foreign origin they positioned is not confirmed by anything other than beautifully described stories on websites, including those associated with the names of well-known people, where at the same time a network of only Russian boutiques and stores is indicated. Abroad, almost nothing is known about such clothing lines. Many of them are sewn in ordinary Russian factories or in China. As an example, the brands: “Ketroy”, “Simoni”, “Al Franco”, “Meucci”, “Alfred Muller”, “Taya Jeans”, “Giovanni Botticelli”. Many of them are distinguished by cost characteristics that do not always correspond to the quality of the goods.
This is not a complete list of domestic clothing brands, but just some of their examples that have earned the trust of customers, respecting production traditions and quality standards, as well as not finding consumers' recognition.