Zara is a Spanish trading network whose activities are aimed at the production and sale of clothing and accessories. This company owns such brands as: Uterqüe, Bershka, Massimo Dutti, Pull and Bear, Oysho, Stradivarius, as well as Zara and Zara Home itself. Shops in Moscow and other cities in many countries around the world offer several clothing lines for their customers.
history of the company
The Zara brand appeared back in 1975, when Amancio Ortega and his first wife, Rosalia Mera, opened their first store. It was located in the city of La Coruña in Spain. The company’s central office is also located there.
The store brought income to its owners. And Amancio Ortega began to open new outlets throughout Spain. Throughout the 80s, the design, methods of production and sale of products were changed. All this was done with one goal - to speed up the process of fulfilling orders.
In 1988, the company began to open its stores abroad. It all started with Portugal, and then - the USA, France, Mexico, Belgium, Sweden, Greece and other countries. International expansion today extends to 88 countries. So there were Zara stores in Moscow.
Company Assortment
The production processes of the company allow to release a new collection of clothes in just 10-15 days. This is significantly less than other organizations (on average up to six months). Due to such an accelerated pace, Zara produces up to 12 thousand new products annually. Revenue is invested in opening new stores. Due to this, the company's products are considered inexpensive and affordable for many. “Zara” is not engaged in advertising its range.
Zara stores in Moscow and other cities offer their customers several lines of goods:
- Women’s, which is made from natural fabrics (silk, cotton, wool). The style of the models is exquisite business. Things of this line are suitable for women aged 25 to 45 years who prefer elegance, quality and comfort.
- The men's line offers classic business style models.
- A baseline that includes everyday products for men and women. It differs by adding synthetic components to the fabric to reduce cost.
- Youth line. Includes models of several styles (sports, club, casual). The goods are distinguished by bright colors, unusual cut. The proposed images allow you to express your personality through clothes. Goods are sold at low prices.
- Children's line made of natural fabrics.
Zara Home brand offers a wide range of products for home and interior.
Trading network "Zara"
Today, the Zara sales network includes about two thousand points of sale. 88 countries have Zara stores.
In Moscow, the boutiques of this brand are located in many shopping centers. These include the City of Ryazansky Prospekt shopping center, Euro Park shopping center, Okhotny Ryad shopping center, and Atrium shopping center.
By visiting Zara stores in Moscow, each buyer will be able to purchase quality goods at an affordable price.