The gaming entertainment market in the last ten years has begun to actively develop and acquire new opportunities. This is especially true of communicative means of communication between players, communities, and even professional e-sports teams. And an important innovation is the ability to conduct various online broadcasts, which to this day are gaining active popularity among game lovers. Even major gaming media have begun to actively explore this opportunity to attract the public, arrange rallies and just have fun. And today, this kind of broadcast is called a simple word - stream. And in order to understand in more detail this way of communication between gaming communities (and individual like-minded people), we will consider the basic information on them and answer the main question: “Stream - what is it?”
Stream as a means of modern communication
With the active development of various video hosting sites, many game developers and specialized media began to conduct streams to attract an audience, gain momentum and simply advertise the product. You should not delve into the financial features, as there are many nuances there (sponsorship of companies, contributions from the audience and payment, depending on the number of people involved). Previously, YouTube was the main platform for this kind of activity, but after Google bought it and cut the rights of streamers, everyone switched to the Twitch platform, which received a huge leap in terms of development and popularity. In addition, the new platform provided good technical equipment for streamers and a convenient interface. It was after Twitch that this method of communication became much more popular and is actively used at present. Now the stream of the game has become much more accessible, more diverse and more enjoyable.
How popular are these broadcasts?
Speaking of popularity, it is worth remembering that the network has many broadcasts from both professionals and simple beginners who just try themselves in this area. Therefore, if we take into account the overall statistics of absolutely all streams, then we can say that they are not so popular. But if you take professional broadcasts into account, the popularity indicator will just go through the roof, and this applies not only to game broadcasts, but also to the speeches of developers, news reviews, etc. A striking example is the huge popularity of the project from Wargaming, World of Tanks streams brought almost a million new users.
Why do they spend it?
As mentioned above, the main goal of streams is to attract new users and increase the popularity of a project. Stream can also serve as an excellent means of disseminating this or that information. Therefore, answering the question: "Stream - what is it?" - we can safely say that this is a tool for disseminating information, a popular and cheapest way of advertising, as well as just a means for a pleasant and positive pastime. But it is worth noting ordinary players who broadcast for the sake of positive and simple pampering. But still, the percentage of strictly targeted streams significantly exceeds simple, meaningless broadcasts. What are the streams of World of Tanks worth millions of views and hundreds of thousands of subscribers. And thanks to such an audience, the sponsors themselves will be drawn to advertise their products and services.
What are the benefits of broadcasting?
It is clear what benefit companies get from broadcasts. But what benefit do streamers themselves get from this? In fact, everything is simple here. Streamers are people who broadcast, maintain interest and communicate with the community through a special chat. If they act on behalf of the company, then, accordingly, receive financial benefits from this. True, in order to conduct streams from companies, you need to have an already promoted channel and a basic community with the corresponding sphere and interests. As for ordinary streamers, they also receive financial benefits and popularity on the Internet. In the first case, a rather controversial issue, since finances primarily depend on the audience themselves. That is, if you really like the channel, then you can support the streamer with money. It is worth noting the Dota-streams, where tens of thousands of players are already earning money by broadcasting their games.
Who can do this?
And ending the information article, it is worth noting that everyone can do such a thing, however, not everyone can do it. To conduct a high-quality broadcast, you need to have charisma, a great sense of humor and just like people not only in their game, but also in communication. Therefore, to the question: "Stream what is it?" - You can answer that this is a tool for self-realization and a new platform for testing your communication skills. Broadcasts not only allow you to make new friends, but also gain a wonderful experience that may come in handy in the future. Therefore, do not miss the opportunity to try yourself in this area of new virtual communication.
Stream - what is it? This is a new virtual platform based on video communications. This tool can give everyone the opportunity to realize themselves or their business. Advertising, communication, popularity and a pleasant pastime - this new way is suitable for any situation. Keep this in mind and enjoy accessibility for your pleasure.