Business culture is a special code carried by representatives of the business environment. With the help of various regulatory, organizational and, of course, communication tools, communication is built between different people (colleagues, partners, competitors).
The principles of business communication are based on the established rules of corporate culture and national traditions. For example, in Japan, a bow at a meeting of partners is as important as a handshake in Europe. The same Japanese do not accept any bodily contact during business meetings - wide hugs, pats on the shoulder, etc. The European and Asian culture of business communication in some issues is sometimes diametrically opposed. And all this should be taken into account in advance if you want to make a favorable impression on this or that partner.
Business communication of people begins with appearance. The costume should correspond to both place and time, since at first it was he who performs the role of a business card indicating that he belongs to a particular culture. The image of a business person is created from trifles - clothes, accessories, conversation, manners. All this, put together, and forms the overall appearance of a businessman. Some absurd detail can give you an amateur, a layman and negatively affect the result of communication.
The culture of business communication is not only a special form of behavior, but also a system of signs. The latter implies non-verbal, psychological, logical, speech etiquette. However, the basis here is one - it is mutual respect and goodwill, without which it is very difficult to build communication between ordinary, non-business people.
Business Communication Culture: Forms
All of the following forms of business communication are conducted in completely different scenarios. What is still appropriate in a conversation with colleagues and superiors may not be acceptable when communicating with potential partners.
1. A business meeting, which is a discussion of problems and tasks by a group of specialists or colleagues.
2. Business negotiations, which are the main means of decision-making in the process of communication (communication) of several interested parties, each of which has its own specific tasks, goals.
3. Business correspondence, which must be carried out in accordance with certain rules.
4. Public speaking, during which one person transmits information to the audience. Here, oratory is important.
5. A dispute as a clash of different opinions, in which each side (opponent) must be able to defend their point of view.
Business Communication Culture: Speech Culture Indicators
Any business meeting, negotiation, dispute implies that you have to communicate with other people. Therefore, a communicative culture in business communication plays a very significant role. It is not for nothing that a popular proverb says that they are greeted by clothes, but escorted by the mind. No matter how impeccably you are dressed, the first positive impression can be irreparably ruined, for example, by parasitic words in your speech, inability to correctly and consistently express thoughts and arguments. Below are those speech indicators that characterize the speech of a business person.
1. Vocabulary. The wider it is, the brighter the speech will be and the greater the impression the performance will make on others.
2. Vocabulary as a qualitative filling of the vocabulary. Common words and jargon are very negatively perceived by the audience.
3. Pronunciation. To date, in Russian, the Old Moscow dialect is recognized as the most acceptable form of pronunciation.
4. The style of speech, which implies the correct word order, the absence of unnecessary words and standard expressions.
5. Grammar of speech, which implies the observance of general grammar rules. So, for example, the greatest preference should be given to nouns.
A culture of business communication helps people organize joint activities, get to know each other better, and also develop and form interpersonal relationships. And knowledge of its fundamentals and norms, no doubt, in the modern world is the key to the success of any business person.