This Swedish perfumery is produced, like all selective perfumes, in a limited edition so that the mass, according to the author, does not "kill" the fragrance itself. The brand, created only 10 years ago, has already conquered the whole world with its unusual creations. All perfumes are bottled in identical bottles with a large white label so that nothing distracts from the fragrant contents.
History of Byredo
I must say that the history of the Byredo brand began not with perfumes, but with the release of candles of various shapes that delighted all customers with a luxurious appearance and a subtle opening smell in the room. For many Swedes, not a cheap, but very unusual candle became the best gift.
After that, Ben Gorham, who founded the perfume brand, started producing perfumes, saying that these were not just aromas, but “his state of mind”. Thus, it went only its own way, without copying anyone and creating unusual works, the Bayredo company. Perfumes of the brand are especially original, and fans with great interest are always waiting for new collections.
Love of freedom
Freedom for love and an unusual attitude to life are expressed in the tattoos of the founder of Byredo, who makes them from an early youth and can not stop at all. When Ben was asked if he was going to release his fragrances on the stream, he answered in the negative and added that in this case, his products would face a real collapse. The creator of the brand comes up with the concept of his compositions, and well-known perfumers - Jerome Epinette and Olivia Jacobetti embody them.
Provocation M / Mink
Focusing first on the production of women's fragrances, the Bairdo brand, whose perfumes become real style icons, later successfully proceeds to the production of men's perfumes. In 2010, the world was introduced M / Mink, which became for many a real shock and shock. The fragrance, often described as “strange,” attracted and pushed away from itself. It is based on the specific smell of ink, which miraculously turns into a finished work.
A synthetic molecule with a complex opening of notes becomes a real provocation in the world of perfumery. Spirits, designed to shock others, have gained their loyal fans, although they also have many opponents.
Bayredo Perfume: African Ball
But, probably, the most popular fragrance of the brand is Bal D'Afrique, which surprised fans of the brand with a richness of colors. Unisex composition is an unusual mixture of African and French cultures. Ben brought to life his idea of exotic and hot Africa, the most incredible paintings are replaced, as if in a kaleidoscope.
The alluring secrets of the distant continent are closely connected with the Parisian peace of the 20s of the last century. The charming atmosphere of the balls taking place at that time is refinedly combined with the lush colors of the hot deserts.
Expressive woody notes drown in the velvety softness of violets, heady ambergris teases with sweetish tones, and transparent jasmine sounds gently and touching. The thoroughness of the aroma is supported by the loud sound of a courageous cedar, woven together with a smoky vetiver, enveloping a soft shawl.
Fragrant Bestseller
Bairedo perfume African Ball, reviews of which are full of the most vivid emotions, are embodied in a romantic composition that has long been a true perfume bestseller. Many people note the tenderness and special energy of an unusual aroma sparkling with warm and piercing cold notes at the same time, which creates a magical effect. Perfumes are equally loved by women and men, which reveal the brand’s selective fragrances in different ways.
Private project, gaining popularity
By Christmas 2012, it releases a limited edition new fragrance as a gift for colleagues by the Biredo brand. The 1996 Inez & Vinoodh perfumes become the most successful project, the fame of the juniper-iris composition goes to the people, and the company decides to release a fragrance for all its fans.
This amazing smell with pronounced cognac notes of “Biredo” was inspired by the work of fellow photographers who boasted a new picture of a pretty girl who closed her eyes in anticipation of magic. The image, combining the child’s touching and special sensuality at the same time, became the impetus for creating an emotional fragrance, in which perfumers of the Biredo brand embodied the first reaction to an amazing photo. Perfumes are opened with almost frozen juniper berries and transfer the owner to a new fragrant journey, which ends with a soft leather accord and steaming notes of patchouli.
At that moment, life stops, there is only a bewitching smell that does not let the owner go for a minute. At first bright and sonorous, it begins to lose its density, and in the database it becomes an almost ghostly reminder of an olfactory journey.
The unique perfume brand Bayredo, whose perfumes embody the aromas of nature itself, creates creations not for everyone. They need to try and understand the philosophy of the brand, which believes that freedom from all restrictions is the main thing for a person in society. It is with this idea that literally all the collections of a niche brand are saturated, which distinguishes a creative person from the general mass.