Today, one of the most famous online stores of clothes, accessories and cosmetics is Asos. The reviews of those who have already used its services are mostly positive: convenient navigation, a wide range, constant promotions and discounts, favorable delivery conditions, a return system - all this is appreciated by consumers . There are many sections on the official website: men's and women's clothing, shoes, accessories, care products, bags, jewelry. According to experts, in general, about 50 thousand products from well-known manufacturers are represented there, including under the Asos own brand. Reviews are collected in a special section. The distribution center of the company is located in Barnsley (United Kingdom) - from here the goods are sent worldwide. In addition, the store has localized sites in the USA, Germany, England, Spain, France and Australia. All collections consist of three parts: basic things, trending models and “with character” products, bold and unusual.
The target audience
Which customers is Asos targeting? The reviews indicate that the target audience is made up of girls and boys over the age of twenty, active Internet users who are versed in brands and the latest fashion trends.
Brand phenomenon
According to marketers, it can be compared with the history of brands such as Apple or Starbucks. Initially, the Asos concept was as follows: "As Seen On Screen." It is easy to guess that the company was planning to sell clothes, like celebrities. However, in the future, the assortment expanded: today , Asos ( consumer reviews confirm this) has turned into a real giant that has covered all brands: from the most democratic to the premium class. Over the 13 years of the store, its American, German and French versions have been consistently created. Recently it became known that in the near future the brand is planning to enter the Chinese market. In the future, storage of all products will be carried out there.
Clothing lines
What designer wonders can Asos itself boast? Clothing, reviews of which are left most often, is divided into a dozen lines. The most popular among young girls is Revive - dresses for parties and other special occasions. Here you can see sequins, rhinestones, trains, lace, prints. Connoisseurs of the Japanese avant-garde prefer the White line, made in the spirit of minimalism. In the Black section you can find the creations of invited designers, and Reclaimed Vintage is a real treasure for lovers of antiquities - here are presented vintage items that have been redesigned in a modern way. There is also ethnic-style clothing - look for it in the Africa section. By the way, it is sewn by hand, and not somewhere else, but in Kenya itself, from recycled materials.
Footwear
Asos shoes (reviews are diverse) are also presented in a wide assortment: ballet shoes and shoes, sandals and sandals, boots and ankle boots, boots and sneakers. If you wish, you can dress and put on your shoes from head to toe, adding a bag and other accessories to your wardrobe.