Modeling allows you to achieve the desired result with less effort and optimize all stages of the life cycle without extra costs.
The goods from the point of view of the consumer carries not only consumer properties. Its quality as a source of information is a real interest for the consumer and new ways to financial success for the manufacturer.
Life cycle philosophy
Everything that a person produces, in a strange way, acquires the properties of living organisms, and various stages of being in a dynamic environment of social relations are accessible to him.
Everything affects the environment, but the life cycle as an example to follow in order to achieve the desired result is important in the social sphere. A tractor will do more damage to the environment if it works, but less if it stands.
In any case, he:
- has been produced and delivered;
- works or costs;
- wears out or rusts;
- becomes unsuitable for repair and goes into a different state.
Nuclear power plant is a completely different alignment and much more affects not only quality indicators:
- living standards of the population;
- economics and production;
- ecology, climate and living conditions.
A peaceful atom has less negative impact on everything that surrounds it, but how much more productive it is than coal, oil and gas for thermal power plants can only be said in the context of time.
There were no accidents - nuclear power plants are better than any other source of energy. There was an accident - there will be no economic effect, no life in any form in a very large territory.
Simple goods: from production to consumption
The life cycle of a product using an example of a tractor is one option. Food products have another feature: they are produced many times, and the fact of the end of their existence is not the actual death of an instance of a “species”.
On the contrary, the consumption of milk, bread, sausages is a real feedback, which has a much greater impact on the quality of life of the goods of this type. No advertising company can replace a qualitative consumer effect.
A food product is more a production than a real product. Here the stages of introduction, growth, maturity and decline in the context of the product are illusory. All will be eaten, consumed or used, but information will remain. Production will produce fresh goods, given this information.
Real examples of cycles for goods and industries are always accompanied by related procedures. For the former, delivery and shelf life are important; for the latter, the supply of raw materials, maintenance and support.
Delivery matters for the economic effect. The product is different: if bread arrived at the store fresh at the right time, there will be more sales. If greens were cut from the garden and immediately delivered to the market, the consumer is more likely to buy it, and the percentage of damage to the product will be much lower.
The time factor is important not only in the context of sales. Time matters in the organization of production. Indirectly, everything that ensures production, to one degree or another, affects the resulting product and its marketing.
Examples of cycles considered for: each stage of production and sale; each moment of time, are essential islands of relevant information that need to be continuously updated and improved.
Advertising and informational moment in life
Any product is information. It is of interest for close study by the manufacturer, if he expects to get an economic effect. The product carries information for the consumer.
If the consumer has no desire to spoil his health with a food product, pat his nerves with a washing machine that has a drum that has fallen off after the first wash, or throw out an instrument bought yesterday, then the consumer will collect information in a way that is accessible to him, but not like it does impose.
An interesting feature: if milk and dairy products still somehow advertise, but not as actively as sneakers, diapers and panty liners, then bread will never. After all, they are buying it. But there are so many hidden reserves. Not everyone needs windows, doors, and suspended ceilings, and not as often as bread, pastries, and matches.
The manufacturer, in pursuit of profit, often misses the quality factor or deliberately sells matches in which: from the whole box you can light up and use only a couple of pieces. The effect of the engine - you buy matches not in boxes, but in packages, so to speak, an imposed wholesale.
The manufacturer also wants to sell screwdrivers, hammers, drills and similar tools only in bulk, its advertising information is focused on wholesale consumption. Why? This is in demand by retail summer residents and builders who like to do everything with their own hands, but they do not read advertisements from tool shows. But there are a lot of summer residents and independent craftsmen-builders, and they love a high-quality and practical tool.
The life cycle of information systems is a reality in relation to any product, any purpose and any production. The more interest a producer has in his financial well-being, the more he pays attention to information, its accumulation and use.
Negative consumer infopressing
Modern advertising is like alcohol in a friendly conversation: when in excess, it is not good. A manufacturer sometimes believes so much in an advertising agency, his ideas about the life cycle of information systems in a specific application to his product, that he forgets one very simple thing:
- the manufacturer wants to sell the goods to the consumer, quickly and at the most affordable price;
- the advertising agency wants to sell its ideas to the manufacturer, to tell about examples of cycles from the life of goods that really worked.
As a result, the consumer is left without the information he needs one on one with a bunch of goods and quickly remembers what his wife, friend and neighbor in the country told him.
A characteristic feature of the life of goods, the interests of the manufacturer, the advertising company and the consumer: negative is always balanced by positive. Experience and practice for everyone - a component from the life of goods always normalizes production, the relationship of the manufacturer and the advertising company, product and consumer.
Special product groups: information and its tools
Examples of cycles of actual information products:
- information leaflet;
- book, booklet, technical description;
- algorithm or program.
They live a completely different, but far from virtual, life. Everything that falls into the consumer’s consciousness is reflected in him regarding his interests and opinions on each type of product individually. A different book, written not about a specific product at all, will produce a much greater economic effect for the manufacturer than a colorful booklet that will eat up all the income from the sale of a consignment of goods.
The choice of who to feed - their employees or an advertising agency, is made by the manufacturer. The choice of which product to buy is made by the consumer.
Information and programs for its effective use are goods with blurred borders. These are rather ideas that are characterized by reincarnation. Information products change their appearance and essence in the process of life. Here the final stage of the life cycle as such is absent, but reincarnation is real and always more effective than the birth of a new one.