To attract customers' attention, light consoles are placed on the facades of buildings - advertising structures designed for a wide target audience and fastened with brackets. They are used not only by public catering facilities, but also by various retail outlets and service companies.
The cantilever sign must meet certain requirements: be safe, durable, reliable, aesthetic and attracting attention. Welded or forged structures are made of PVC, acrylic glass and similar transparent materials. For illumination, LEDs or fluorescent lamps are used. The installation of the light console on the lighting poles is agreed without fail. Commercial sites use bracket panels for self-promotion purposes.
Requirements for Light Signs
They are as follows:
- Security. The design must be monolithic, withstand high humidity, wind loads and elevated temperatures.
- Aesthetics. The sign is used for advertising purposes and should make a good impression on the audience.
- Strength. The duration of operation of the light console depends on the reliability of the design, build quality and installation.
Light Panel Classification
There are several types:
- By the type of backlight - fluorescent lamps, neon or LEDs. The final cost of the entire structure depends on this parameter, so it is agreed in advance.
- The texture is smooth and voluminous. The relief of the light console can be any and depends on the advertised object.
- The shape is rectangular, round or complex. The most accurate reflection of the essence of the advertised object is due to the selection of a suitable design.
- On the frame - forged brackets, welded structures. The choice is influenced by economic calculations and aesthetics. The final cost depends on the dimensions of the structure and other parameters.
Differences of the console from other advertising structures
- Volumetric. When placed correctly, the light consoles have two surfaces that can be used for advertising purposes, which distinguishes them from banners, standard signs and roof installations.
- Backlight The illumination of the panels is internal, while signs and signs are illuminated from the outside.
- Convenient installation. The bracket is attached to the facade of the building at two points, which distinguishes it from other advertising installations.
- The need for coordination. Unlike tables and signs, light panels are installed only after preparing the necessary documents and coordinating installation.
Purpose and design of consoles
According to the device, light panels are a one-sided or two-sided signboard with illumination, attached to the facades of buildings using special brackets or perpendicularly. The configuration of the console depends on the wishes of the customer and can be rectangular, round, oval or more complex.
For illumination, lamps placed inside the light console are used, however, recently panels with LEDs located on their surface have been more popular. They provide a high level of lighting and attract attention not only in the dark, but also during the day. LED consoles are today considered the most effective advertising media. Specialists of many companies prefer to install light consoles SZF 08 x 12, characterized by a long service life.
Benefits
Light panels have significant advantages compared to similar advertising objects:
- attract the attention of customers and passers-by;
- installed in tandem with a facade sign;
- possess the maximum informativeness and efficiency.
Due to the use of light consoles, the perpendicular arrangement guarantees perfect visibility of the panel for pedestrians. It is extremely difficult not to notice the constructions, since they are in the direction of the eyes of people passing by, which provides visual contact even in the dark.
For the best advertising effect, it is advisable to install consoles together with facade signs. Combinations attract the attention of not only pedestrians, but also passengers of passing vehicles, which increases the degree of coverage of the target audience. The presence of a backlight increases the information efficiency of light consoles, especially models with LEDs.
Key advantages of light panels
They are as follows:
- Great efficiency. Coverage of the target audience is wider thanks to the two working sides of the console, which positively affects the attendance of the facility.
- 24 hour functioning. The console can be activated at any time of the day thanks to the presence of backlight. With proper manufacture, light consoles consume a minimum of energy, which reduces the cost of their maintenance.
- Long term of operation. When manufactured from durable and high-quality materials and competent maintenance, the console can last for more than a dozen years.
- Easy installation. Adherence of the sign to the surface of the building is not required, since brackets are used for its installation, which greatly speeds up the work.
Construction and materials
Bracket panels vary in design, configuration, shape, size, volume and other advertising elements and details. From the mass of almost identical advertising media, light consoles in the photo stand out most favorably, especially if models made in the form of a real object are used. A manufacturing company can attract the attention of an audience to its products thanks to a similar console, which leaves the most vivid imprint in the minds of consumers. Dynamic consoles are no less effective and original, as they move around their own axis due to a compact electric motor or wind.
Advertising consoles are made of plastic or aluminum profiles, acrylic glass, powder paint, honeycomb polycarbonate and banner fabric. Methods of large-format printing or application using a translucent film allow you to apply the image on the advertising surface. Modern technologies and materials provide the opportunity to create original designs that can attract the attention of a wide audience.
Backlight
External or internal illumination provides additional efficiency of the advertising light console. For the exterior, spotlights with fluorescent lamps are usually used. Drawing on the surface of the media of graphic images and lamps with the help of neon looks unusual and spectacular. LEDs are used for internal illumination - they provide the brightness and richness of advertising in all weather conditions and a long working life under the condition of competent operation and timely maintenance.
LED backlighting is placed inside the advertising console on a metal frame, mounted at the same distance from both surfaces. The panels are made of a wide profile, which provides the space required for the installation of LEDs. Fasteners advertising design are placed in a similar way. The panel is mounted perpendicular to the human flow on its own support, the facade of the building or post. According to the rules applicable in most cities, the advertising light console should be located at least seven meters from the ground and with a maximum extension of no more than one meter.
Posting Rules
In cities, there are certain requirements for outdoor advertising:
- Panels should not be installed in close proximity to traffic signs, reflect light from car headlights and be brighter than highway lighting. Structures placed along the canvas should not interfere with the view of drivers and distort the environment.
- Outdoor advertising must fully comply with the design documentation, be fire and electrical safety.
- Elements responsible for the strength and stability of the console must not be damaged.
- The minimum distance between the foundation of the structure and underground utilities is one meter.
It is forbidden to install outdoor advertising:
- at natural sites;
- in emergency sections of the road;
- at crossroads and pedestrian crossings;
- closer 25 meters from the bus stop.
If all the requirements and rules are observed, the company that has installed outdoor advertising can avoid large fines and attract the target audience. With proper operation and timely maintenance, light consoles will last for more than a decade.