The history of the Nike brand is no mystery to anyone. This manufacturer produces everything necessary for sports: shoes, clothes, various accessories. It is for this reason that it is known to all people. Anyone can familiarize themselves with the history of the Nike brand, including the history of advertising, as there is nothing secretive in it. Thanks to this information, you can understand what the manufacturer had to go through to achieve such heights.
Modern athletes and sports enthusiasts are interested in the history of the Nike brand, reviews of shoes and clothes, as well as reviews about the manufacturer. All this is described in detail in the article.
Creature
Consumers are interested in knowing how it all began. The history of the Nike brand begins in the distant 1964. Then the market for sports products was filled with Adidas goods, which not everyone could afford because of their high cost. Of course, they were of high quality, but apart from professionals, no one was able to purchase them. Fortunately, this state of affairs did not last very long.
Considering the history of the Nike brand, it should be said about a great man named Phil Knight. It was he who developed the amazing shoe resale scheme, ordering it in Asia and distributing it in America. Just at that time, he studied at the Faculty of Economics, where he received the task of developing a business plan for a small corporation. Then the young man thought it would be nice to open a company with his mentor.
In 1963, Knight traveled to Japan to sign a sneaker supplier contract. At that time he was only 26 years old, so the young man was overwhelmed with ambition, and business attracted him more and more.
Very soon another company joined the company - Jeff Johnson. He acted as a talented manager responsible for sales and advertising. Johnson was a sports enthusiast, so he previously developed methods for communicating with potential buyers. He independently compiled a list of athletes with whom he personally had conversations, during which he was able to find out their opinion about shoes. After analyzing the information received, Jeff began to develop a real "bomb."
Already in 1965, the name "Nike" was definitely established. This moment also served as the beginning of all new. Now production has acquired completely different turnovers, sales have increased significantly, and the business has completely ceased to have something in common with the resale of shoes.
Logo
The history of the Nike brand must necessarily include the process of creating a logo. Here, the creators did not have any particular difficulties.
Back in 1971, a girl named Carolyn Davidson, at that time studying at the University of Portland at the Department of Graphic Design, accepted an offer from one of the founders of the company to develop a new logo. Knight immediately clarified that the image should clearly show movement.
After a while, the world saw an interesting swoosh checkmark. For this work, the girl received $ 30. This amount, of course, was ridiculous, but after the company climbed to the top, Phil Knight personally handed the developer a logo figurine decorated with diamonds, as well as several shares.
Interesting Facts
In addition to the information provided above, buyers are probably interested in facts from the history of the Nike brand. Several interesting points should be considered separately, since not much has been said about them:
- The original name of the production is Blue Ribbon Sports.
- The starting capital of Knight and his teacher was only $ 1,200.
- The first pair of sneakers was created with the participation of a waffle iron, which was made sole.
- The inspiration for the famous slogan "just do it" is the serial killer Gary Gilmore.
- The very first contract with the company was signed by Ilie Nastase - a professional tennis player.
- The largest brand store is located in London, on Oxford Street.
The facts and the history of Nike’s creation help brand fans understand how development has taken place. In addition, the creators show their customers that nothing is impossible, and if there is a goal, it is necessary to go to it in all possible ways.
Sneaker Features
The history of the legendary Nike brand does not talk about product features, revealing only the interesting nuances of creating a company. In fact, the shoes of this manufacturer have amazing distinctive features, thanks to which they are known all over the world.
First of all, it is worth mentioning the excellent depreciation system. It is provided by air cushions placed on the edges of the sole. In addition, shoes are famous for their high consumer characteristics, guaranteed by a careful selection of raw materials. The upper part of sneakers is usually made of suede, leather and special mesh materials. In order to lighten weight, the manufacturer uses nylon. It is also worth noting that special attention is paid to the fit of shoes to the feet. The manufacturer provides a normal position of the leg, without slipping and pressing on the fingers.
Running shoes
Thanks to Nike’s entertaining history, it can now sell high-quality running shoes. The assortment contains goods for children and adults, women and men. There you can find sneakers with spikes for speed racing, winter models with excellent cushioning, as well as pairs for professional-level training.
All sneakers are guaranteed to provide legs freedom. In them, each athlete feels comfortable, as if running without shoes at all. Most couples have almost no weight, which is also their advantage. For production, a unique technology is used, which contributes to obtaining a more durable and resistant to heavy loads top.
Lunarglide 6
A light pair of sneakers with increased stability can not leave indifferent any buyer. It suits both men and women, as it is presented in a variety of colors.
The main difference of the model is improved depreciation, or rather foam, which is used to provide it. She is able to change her shape, which depends on the pressure on her and the anatomical features of the athlete's foot itself. As for the sole, here it is quite strong. This part is characterized by stability on the medial side, as well as lightness and lightness on the side.
Lunarglide 7
The history of the creation of Nike does not indicate interesting facts about shoes, with the exception of the sole obtained by using a waffle iron, although in fact there are quite a lot of them. For example, this model, like most other pairs in the range, is devoid of additional unnecessary overlays that other manufacturers add only for beauty.
These sneakers are designed for women and have the appropriate appearance. When creating them, Flyknit mesh was used, designed specifically for a specific product, as well as a unique Lunarlon foam from the manufacturer Nike, which helps to ensure smooth movements. The back part is made of molded polyurethane, so it perfectly fixes the heel.
Pegasus 32
The model, which is an updated version, is the best for enhanced training. It is suitable for women and men, as well as adolescents. Appearance does not show its belonging to a certain gender or age, so you can purchase this product without hesitation.
Sneakers have a great wear-resistant sole and cushioning. They perform well when practicing speed jogging both for short and long distances. They can also be easily used in the gym, and especially during leg training, as they will not be felt and cause discomfort, as is often the case with shoes of other brands.
Wild trail
A unique model was created specifically for people who prefer running over rough terrain, as well as off-road. It is for this reason that it is of high quality, and there is no need to doubt its endurance.
There is a combined pattern on the sole, thanks to which the most reliable grip with any surface is provided. During long runs through rough terrain, the sneakers in no case crack or bend. They are resistant even to sharp stones and other small objects that could pierce the sole.
Cortez
Nike is an American company that creates entire series of shoes. One of the most popular is Cortez. It is she who is considered the very first that the company offered athletes involved in a professional level.
Such sneakers are distinguished by softness, convenience and lightness. There is no difficulty in caring for them, since any dust and dirt is instantly erased with a simple damp cloth. In order to ease the overall weight, the manufacturer decided to sew shoes from this collection not from genuine leather, but from nylon. Thanks to this, you can safely take it with you on hikes and trips to change shoes in the right places and not to strain when wearing shoes in a bag.
Free run 3
Completes the list of leading models of men's shoes sneakers. It has an attractive appearance and is presented to customers in interesting colors.
The sole is made of branded filament, which provides excellent cushioning and wear resistance. As for flexibility, it comes with flex grooves. Traction with the surface is guaranteed by a specially invented sole pattern. Due to the high quality and long service life, the sneakers receive only positive comments.
Other products
In addition to shoes, the company also produces sportswear and accessories. There are sconces, hoodies, sweatshirts, suits, shorts, t-shirts, shirts, t-shirts and other items of clothing for women and men. In addition, in the product range you can find products for separately designated sports.
The cost of outerwear is on average 5 thousand rubles, pants - 4,500 rubles, bags and backpacks - 3,700 rubles. Customers can also view collections of goods, but there the prices will be much higher.
Brand User Reviews
The story of the popular sports brand Nike, telling interesting facts about its development, attracts buyers even more. They argue that, realizing the complexity of the work that was to be done by the creators, there is no doubt about the quality of the goods.
Negative comments addressed to the manufacturer only come about the cost. Not everyone can afford to buy, for example, several pairs of sneakers at once. Many athletes have to save for a long time to get at least one long-awaited little thing from the collection. Although, on the other hand, for such money the buyer receives a really high-quality product.
The rest of the reviews about the company are positive. People like the fact that clothes and shoes are great for both sports and daily wear. In addition, consumers respond positively to design. They claim that it is very well designed. In appearance there are no traces of negligence and unnecessary additions, which suits absolutely all people.