One of the most famous smells of the French Chanel trademark - Egoist eau de toilette - has its own unusual and amazing history. Today it is almost a cult fragrance in all respects. And it all started still in the late eighties with a very original experiment.
How did the “Egoist” appear?
Eau de toilette for men Bois Noir Limited Edition was his prototype. The fashion house made a mistake in such an important aspect as a marketing move. Rather, it was even an experiment that ended in complete failure. This fragrance could not be purchased anywhere, it was offered to the buyer exclusively in the Chanel brand stores, and without the use of any advertising. The president of the board of directors of the company realized that such an unconventional marketing move would not only not bring profit, but also leave the fragrance in the unknown, so in 1990 they decided to reprint it under a new name, and now it is released as Egoist toilet water for men.
Now unlimited
The launch of the fragrance on sale is now accompanied by a detailed advertising campaign, a television clip is created for it, provocative, like the name of toilet water itself. Photographer Jean-Paul Hood did without him in the presence of a man. Only a woman appears on the stage who is indignant to the limit, she screams, demands, pleads. Chanel Trading House wanted to show by this that Egoist eau de toilette was created specifically for such men - egocentrics, who value themselves exclusively.
Perfume Description
One of the most famous perfumers Jacques Polge worked on the creation of this already iconic fragrance in all respects. He tried to make the composition truly masculine and impudent, building it on contradictory and vivid accents from ambergris, sandalwood, vanilla, coriander, rose, lavender and mandarin. Sensual-spicy notes with the addition of flowers and fruits opens to its owner eau de toilette. The price for it varies from five to six thousand rubles per bottle of 50 ml.
Men's opinions on this subject
This toilet water in most reviews is positioned as insanely attractive, sexy, sophisticated, expensive and truly masculine. They also indicate that it is good for men over thirty, it is on them that the perfume is revealed as it should. At first, the spice of cinnamon and fruits is clearly felt, an exquisite rose and clove are woven into it, which gently flow into sensual vanilla and woody notes. The smell remains on the skin throughout the day, luxurious, very persistent with a touch of sweet chocolate.
The aroma of water is not stunning, it is very balanced and harmonious. Representatives of the fair sex also love him, who often purchase this perfume for their chosen ones. They are attracted here by sweetness and “goodies”, this composition ennobles, clearly indicates the character and status, there are no negative reviews about it, the conclusion is that absolutely everyone likes all Egoist toilet water.
The second life of the fragrance
The beginning of the nineties was a difficult time for the Chanel brand trading house, which at that time struggled unsuccessfully with iconic men's perfumes such as Ralph Lauren Polo and Calvin Klein. The efforts disappeared in vain, the Egoist did not gain much popularity even after it was introduced to the American market, and soon its sales began to fall at all. However, this did not discourage company representatives, and subsequently they replied that America was simply not ready to understand such an exquisite aroma.
Symbol of true courage
Given all the mistakes made and not wanting to give up, the trading house releases a new, improved version. She became the Chanel Platinum Egoist toilet water. The premiere took place in 1993. Now the fragrance was pre-tested, and for advertising they chose a more understandable image for a simple layman - a young strong guy. Chanel House, who didn’t like the approach to the client “due to familiarity”, had to agree that correctly selected advertising yielded results, perfume has become one of the most famous symbols of masculinity among fragrances and the deeply beloved toilet water of most men.
Perfume Description
The perfume portrait of a real egoist-extrovert was tried to be embodied in its creation by its creators. And according to many, they even succeeded too well. From this eau de toilette, a subtle aromatic smell emanates, embodying the interweaving of spicy and fresh notes. There is a feeling of true masculine power. The beginning of the pyramid is revealed by rosemary, lavender, neroli and petitgrain, in the notes of the heart truly male chords from sage, geranium, jasmine and galbanum sound. At the base accompanying its owner throughout the day, in addition to the already familiar ambergris, vetiver and sandalwood, there is a subtle freshness of oak moss and white cedar.
Customer opinion
According to the majority, Egoist toilet water is very complex, stylish, persistent, incredibly sexy, alluring, light and refreshing. There are so many epithets praising her that listing them all will be difficult. The male sex likes her pleasant non-intrusiveness, and many argue that everything ingenious is simple and that is the secret to the success of this fragrance. It is really expensive and status, ideal for self-confident men, pointing to their personality and revealing interesting on the skin.
This is emphasized by women who in their reviews claim that this is exactly what should be given to a loved one. This perfume as a good wine reveals itself gradually, enveloping its owner with a magical cloud of plexus of aromas. Ladies say they have an irresistible urge to hug a man who smells so delicious. For many, associations with this perfume are closely related to their first acquaintance, date, and romantic setting. Before buying it is recommended to test it, vilify for an hour to fully hear the aroma and understand its sound. The manufacturer recommends eau de toilette for men who respect the business style of clothing and are serious about their appearance. The price of such a bottle of "Egoist" is slightly less than that of its predecessor, so a volume of 50 mg will cost about five thousand rubles.