The German industrial concern Adidas is one of the largest in the world in the sale of sports paraphernalia. The corporation employs approximately 40,000 workers, and the company's cash turnover exceeds $ 10 billion. Among civilized residents, there are no more people who would not hear about sportswear from Adidas or joke about its Chinese version of Abibas.
Starting in the 1950s, Adidas began to gain more and more popularity and fame around the world. This happened due to the successful performances of the athletes representing this company and the competent management of the company. But since the 70s of the XX century, the company fell into a big crisis. It was during these years that one of the founders of the company, Adolf Dassler , died . The second wind "Adidas" opened in the early 90s of the last century, when underground music began to develop and popularize rapidly. The American rap group Run Dmc actively advertised Adidas sneakers in their songs, which opened up new opportunities for the company to expand the circle of consumers. Since then, the shoes of the German concern has become popular among street, youth subcultures. In fact, it was thanks to the black music movement in the United States that Adidas emerged from the financial crisis.
The most famous representatives of this company on the modern market are world stars of football, basketball, tennis and other sports. So, in America, Adidas sneakers are advertised by the smiling Goliath, the centerpiece of the Houston Rockets, Dwight Howard. Another world-class star representing the company in the European market is Leonardo Messi. One of the best strikers of our time is known to everyone, even people who are far from football battles and passions.
Adidas sneakers always differ in universality and unusualness. Every year, a German corporation spends millions of dollars to develop new types of sports shoes that will improve performance and make sports safer. At the moment, one of the most popular products of the company are Adidas Porsche sneakers. They owe their appearance not only to this company, but also to the Porsche Design Group design studio. Sneakers "Adidas" and "Porsche" are ideal for jogging, golf, tennis and other sports. The innovative shock-absorbing insole allows you to remove unnecessary stress not only from the foot, but also from the knees during heavy aerobic or strength training. Expensive and high-quality leather, as well as the best synthetic materials, make this shoe multifunctional.
Another popular model is the Adidas ZX sneakers. This model takes its origin back in the 80s of the last century. As a rule, these sneakers were used when running for medium and long distances, because their design allowed giving the foot support, flexibility, and therefore safety during training. World fame for the ZX series came at the Olympic Games in Seoul in 1988. And despite the fact that 25 years have passed, Adidas sneakers are an integral part of the wardrobe of both professional athletes and people leading an active lifestyle.