Deliberately worn and shabby things in the underground style were originally intended as clothes for rock musicians. In fact, it turned out that ordinary people do not mind trying on laconic things from a trend store All Saints. Clothing is expensive, which is no wonder, because this brand is the hallmark of the British fashion industry.
History of occurrence
All Saints - clothes in trendy style. The company differs from all others in its unusual zest. Wardrobe items are not endowed with a wide range of colors. In all things black, gray, beige colors prevail. Designers masterfully add half-tones to classic shades, creating masterpieces of tailor's art. The flourishing store began in 1994 thanks to the founders Stuart Trevor and Kite Bolognaro. At that time, the company was engaged in the production of only men's clothing. Sale was made by transferring the assortment to large chain shopping centers. The opening of the debut branded store happened in 1997. The first women's collection appeared a year after the retail process began. And this was only the beginning, because after a successful start, the company won the hearts of millions of fashionistas around the world.
Symbolism of the name
The laconic name is characterized by the opening of the first store on All Saints Day. All Saints is celebrated on November 1.
Shop Assortment
All saints - clothes, shoes, accessories. Products designed for people of all ages of any gender. Among the female audience, leather jackets and other outerwear are most in demand. The most popular for several seasons are the original poncho and a variety of jackets. Also, tunics and everyone’s favorite print t-shirts are not deprived of attention. For young and stylish, the company offers fashionable hoodies and skinny denim pants. Lingerie and swimwear will certainly become a feature of the basic wardrobe. The favorite of the male half of the population is traditionally an ageless classic. Mature people pay particular attention to the high quality sweaters offered by All Saints. The clothing store is famous for its versatile collections. In the capsule rulers you can not find a single vulgar thing, but the proposed wardrobe is far from boring. Buyers are attracted to draperies, asymmetry and unusual prints. The musical concept of the brand suggests sophisticated minimalism, but the free spirit of rebellion is visible in separate copies. Quite often, manufacturers invite rock musicians to collaborate.
The All Saints trademark sews its models in the factories of Romania, Turkey and China.
Number of stores in the network
Today All Saints is in demand and prestigious clothing. Elite materials and high-quality tailoring, perfect stitches and impeccable silhouette attract connoisseurs of good clothes and accessories. The clothing store All Saints has joined an extensive network of 80 stores worldwide. At first, the elite assortment captured the UK, gradually spreading to foreign markets. In Russia, the store opened in 2011. The boutique is located in Moscow.
The target audience
The initial idea of the designers was aimed at creating stylish and immediate clothing for young people. The emphasis was placed on lovers of various areas of music, real music lovers. Therefore, the first buyers of branded clothing were popular celebrities. Among the sophisticated customers were seen Robbie Williams, U2 band, Kelis. Gradually, All Saints , high-end clothing, captured everyone's attention. It has become popular among people of all ages. Everyone found a laconic model for themselves, which helped the individual to open up and contributed to self-expression. Each person dreams of creating his own unique image, in which All Saints provides invaluable support. An amazing combination of different styles in one captivates with its originality. For example, a London street combines majestic aristocracy and a cheeky grunge. In the store you can pick up jewelry and other accessories suitable for the look (scarves, bags).
Price policy
The brand belongs to the category of expensive high-level clothing. Prices on the official website are quoted in pounds sterling. For convenience, they can be automatically converted to euros. The average cost of a dress is 150 pounds, a leather jacket is 300, jeans are 90, a cotton cardigan is 80, printed t-shirts are 35, a hoodie is 150, a men's cardigan is 65. There are sales at the store when you can buy things at a significant discount. To attract new customers, the system of distribution of discount coupons on the Internet is used.
Contemporary relevance
Saints row clothing does not welcome trends. In the collections you can find things with obvious echoes of the 70s. In general, all models are original and concise.
Materials and product quality
The clothing store All Saints has earned its impeccable reputation for producing quality items. The company does not produce cheap consumer goods for sale. The main criteria for the selection of raw materials are its primary characteristics. Designers use fine-grained leather, wool, cotton and other natural materials. All Saints clothing is designed to decorate people with a good sense of style.
Online shopping opportunity
An online store with the same brand name can arrange the delivery of branded products anywhere in the world. The purchase price for online ordering will be 20-30% lower than in a Moscow store. Delivered free of charge by courier with the ability to track by track number. When making a purchase, you should pay attention to some nuances. For example, residents of the Russian Federation can order products only for a certain amount. This factor is specified by the delivery service. Also, the courier service works only with legal entities, so you should indicate your data, and arrange delivery, for example, to your work address. To clarify the information received, employees call back, so you must be prepared to answer any questions. Payment by credit cards and via PayPal are available.