Diamonds mined in Yakutia are known throughout the world for their purity, size and uniform structure.
The company EPL Diamond is engaged in the extraction of diamonds in its own field, and cutting is carried out in its own production workshops. This company is one of the three leaders in the number of stones exported abroad.
history of the company
The history of the company began in 1994, when Pyotr Stepanovich Fedorov founded a production laboratory, where the first diamonds were cut. Here, filigree faceting of the most difficult to process stones was carried out.
In 1997, the company "EPL Diamond" became part of the Israeli Diamond Exchange. This is the largest exchange, which only the most professional participants in the diamond market and production can enter. Of the Russian companies, not one was awarded this honor.
In 2006, the company structure underwent major changes. In addition to the fact that the production itself was modernized and completely updated, the staff of permanent employees increased significantly, and a decision was made to open its own retail network. Company stores opened around the world.
Holding structure
The company "EPL Diamond" is currently the largest production holding company and includes several divisions:
- mining and lapidary plant, which is engaged in the direct procurement of raw materials: natural diamonds in its own mines;
- a factory that manufactures jewelry "EPL Jeweler" using its own diamonds;
- a chain of stores that sells jewelry, as well as faceted diamonds and other stones.
The main office of the company is located in the Republic of Sakha, in the city of Yakutsk.
On the production lines, the latest technology of Russian and foreign production is used, which allows you to get accurate and perfect stone cutting.
Company Assortment
Diamonds NPK "EPL Diamond" are framed in a decent setting: gold of any color and platinum. The artists of the factory try to make jewelry with grace and delicacy, so that the metal further emphasizes the luxury of the stone. In stores you can buy luxurious rings and earrings, engagement rings, exquisite necklaces, bracelets and much more.
In addition to colorless, the company offers its customers luxurious colored diamonds, which are rare in deposits. The owner of such a product can be proud of him and pass on by inheritance.
Products with diamonds only become more expensive over time, so investing in stones is quite profitable and is in demand by investors.
Quite an interesting collection with diamonds for children, which is called "My first diamonds." The stone in such products is small, and the products, at first glance, are quite simple and concise. Little fashionistas will appreciate the elegant pendants on a chain or earrings from the company EPL Diamond. Reviews about the quality of the children's collection are only positive. Many consumers note that earrings and chains have a fairly reliable lock that does not open. Now the child will not lose valuable jewelry due to the unfastened lock.
Jewelry Designer
The company offers its customers to use the designer jewelry on the official website. The client chooses the parameters of the jewelry: metal, color, shape and size of the stone, type of cut and design method - and immediately sees the value of future jewelry on the site. Here you can choose the purity and weight of the stone, shade and unique shape. By creating jewelry in this way, the client can get a unique piece of jewelry, which will not have an analogue around the world. The service is very convenient, because the client can place an order on the site, and will pick it up already in the store.
Flaming Ice Cut
The method of very spectacular and complex faceting "Flaming Ice" was invented by Yakut craftsmen, employees of the company EPL Diamond. This cut is unique in accuracy and filigree, and no master in the world could repeat it. This type of cut is the pride of the Yakut company. Not all stones lend themselves to such a cut. Only every tenth diamond can become a raw material for the “Flaming Ice”. The cost of such a stone is significantly different from other diamonds, and only true connoisseurs can afford such a product. You can talk about such a product as much as you like, but you need to see a unique cut once and appreciate it with your own eyes.
Customer reviews
A woman does not buy diamond products every day, because this purchase is not at all budgetary. Typically, a jewelry item is purchased in anticipation of an event in life, remains with the owner for life, and then passed from generation to generation, as a family heirloom. That is why women are waiting for a special relationship in the jewelry store. For the seller, selling earrings, rings and necklaces is just a daily work.
It’s hard to work in the company, but the salary is set quite high by the management of the company EPL Diamond. Customer reviews about the store are varied. Very often on the network you can find negative opinions caused by inappropriate behavior of employees. Someone was obsessively offered to purchase one or another product, someone was ignored because they wanted to purchase a more budget product, and someone was refused to do any work, for example, a request to insert not a diamond purchased in the company, but own semiprecious stone.
Unfortunately, this attitude of sellers to the buyer can be found in any store, but this is especially noticeable when the purchase is fraught with a reverent event in life. Only a few negative reviews about the unfriendly employees of the company are lost in a stream of enthusiastic, but still present.
According to the quality of products from the company EPL Diamond, customer reviews on the network are only positive. Someone especially notes the long life of the ring without scratches on it, someone praises the quality of the stone fastening, which allows the use of products in everyday life, and someone notes reliable clasps that are difficult to unfasten even to simply remove the jewelry . But accidentally lose expensive jewelry does not work.
The company "EPL Diamond" (Yakut diamonds) receives constant reviews, and especially customers highlight several related services. Many customers respond positively to such a service of jewelry stores, which consists in polishing jewelry. Many customers note that the company provides discounts on future purchases in the network of jewelry stores of the Yakut brand with a discount card. After reading numerous reviews about the company, a positive impression of the product is formed, and I want to consider it closer and purchase it.
Company Employee Reviews
Working employees of a company usually rarely leave feedback about it; this can only happen under the influence of an emotional event. Negative reviews are based on the behavior of higher-level staff who allow themselves to connect their own emotions at work. This happens in every company, and confronting a stressful situation is one of the main criteria for hiring a new employee.
Minuses
Of the minuses of the company EPL Diamond, the reviews about the employer reflect a rather serious struggle for customers, since the salary directly depends on the level of sales. This was especially felt by employees whose labor activities took place in not-so-visited stores. The competition among the staff was very noticeable, and it was quite difficult for emotionally dependent people to withstand it.
pros
Of the benefits, employees emphasize a completely white salary, convenient work schedule and a young team. It is very beneficial for a novice employee to start working in a large company, as there are examples of experienced workers, as well as fairly large career prospects.
Especially enthusiastic about the company EPL Diamond, the reviews of employees are left by young girls who have just begun their career. Quite a decent salary for the trainee, a convenient schedule and the ability to follow experienced colleagues allowed them not only to start working fully, but also to gain valuable experience.