The design of the famous brand is born in a specialized center of Stockholm. 100 designers from different countries are working on creating projects. The famous European brand H & M represents clothes in almost 4,000 stores around the world.
How it all began?
H & M was founded in Sweden back in 1947. Her ancestor is Erling Persin. The original name of the company was Henness, which means "for her." A small company specialized in the production of women's clothing. High quality, affordable prices, taking into account the latest trends quickly brought popularity. Branches are appearing in neighboring Scandinavian countries.
In the 60s, Erling Persin acquired the Mauritz Widforss store for hunters and fishers. The name Henness & Mauritz appeared; however, it is better known throughout the world. short abbreviation H&M. The expanding company begins to produce men's and children's clothing.
Since the beginning of the 80s, the company has been managed by the son of its founder, Stefan Persin.
Today, there are H&M subsidiaries in Europe and Asia. And the stores are open not only in London, Paris, New York, but also in many cities of Eastern Europe. However, it is impossible to find H&M brand stores in the shopping centers of Belarus.
What prevents the appearance of H & M (HM) in Minsk?
Brands and Minsk
The situation with branded clothing stores in Belarus is ambiguous. The vast areas of the Minsk Shopping Center, where Promod, the Springfield men's brand, was presented last year, are empty. The store of expensive Italian linen Yamamay has closed. This can be explained by the fact that residents of Minsk could not afford refined linen worth several thousand Belarusian rubles.
One of the main advantages of the Swedish brand is its excellent quality at an affordable price. What explains the absence of H & M (HM) in Minsk?
Experts believe that the Belarusian market has its own nuances. One of the obstacles is the low solvency of citizens. And although commercial centers have become more accessible for tenants, nevertheless, in general, payment per square meter remains high, not every tenant will be able to "pull" it. Therefore branded stores H & M (HM) in Minsk is in no hurry with the opening.
Opinions
To find out customer reviews directly, just go through the shopping center and listen to their opinions.
All of them think that H&M is a good brand. After all, this is clothing for adults and children, including teenagers. Only in Belarus it is not. Many complain that they have to travel to neighboring republics, for example, Lithuania, for clothes of this brand.
However, there are less demanding buyers. By the way, young people say that HM clothes in Minsk are often sold in stock stores.