Three outstanding sisters were born in Italy, in the small town of Traversecolo, located very close to the wonderful Parma. Mom Zoe, Giovanna and Mikol taught girls the basics of sewing in early childhood, but the glory came to them only after moving to Rome. The Fontana sisters, whose biography is replete with acquaintances with eminent people of their era, were not rich, and the clothes sewn by them were not at first popular. This is a story of hard work and extraordinary willpower.
Fontana - fashion sisters
In 1907, the girls' mother, Amabile Fontana, opens her small shop in Traversecolo. Business is going well enough, but clothes are not in special demand. Everything will change when in the mid-1930s, young and ambitious sisters move to the huge, noisy Rome. The eldest Zoe, who left her home after marriage, first lived in Milan, later in Paris. In Rome, the whole Fontana family reunites. The sisters, whose biography begins to flood like facts and new acquaintances, in 1943 open their own business, already without the participation of their mother.
Fame comes to them at the very beginning of the 50s, when the superstar of those times Linda Christian orders herself a wedding dress. The outfit was so exalted in the media that the Sisters of the Fountain fashion house literally flew up to Hollywood Olympus. Already in early 1951, young fashion designers participated in their first show, hosted by the famous Giovanni Batista Giorgini, in beautiful Florence. The enterprising Mikol goes to Hollywood the same year, where he organizes a stunning fashion show. After this presentation, the model house becomes very popular in the bohemian American environment, and the world recognizes a new name - the Fontana sisters. The biography of these gifted girls tells about famous and extraordinary clients. For example, the beautiful Ava Gardner acquired a total of more than 150 outfits for filming in the film and personal wardrobe. At one time, this Sisters Model House dressed the demanding actresses and elegant wives of politicians such as Margaret Truman, Grace Kelly and Jacqueline Kennedy.
A prestigious order was the creation of a uniform for flight attendants and the crew of Alitalia international air transportation. In the 1960s, the long-awaited pret-a-porter line was opened by the American market, which was personally developed by the Fontana sisters. The biography of this family tells of well-coordinated work and fruitful cooperation of all its members. So, for example, the fun and business Mikol was constantly on the road, in search of new fabrics and inspiration. Zoe devoted herself entirely to public relations and brand promotion. Giovanna rarely left Italy, preferring traveling constant control over all stages of clothing production.
Fontana Sisters Fashion House today
In 1992, the label and the company itself were sold, as two of the three founders had already died, and Mikol was already tired of active work. In 1994, the Fontana sisters, whose biography has always been closely intertwined, no longer work, giving way to new trends and trends. Mikol created a special fund designed to help young fashion designers around the world. November 8, 2013, she, the last of the legendary sisters, should turn one hundred years old, 70 of which she devoted to the art of creating clothes.