Sneakers Skechers: the historical path, their advantages and types

Sneakers Skechers produces a well-known American brand that specializes in the production of youth shoes. Thanks to a narrowly focused class, which draws its attention to appearance, the company tries to follow the latest fashion trends and introduce the latest developments of our time into its products.

An excursion into the history of the brand

Such an outstanding personality as Robert Greenberg, in the recent 1983, founded a shoe company, which for a long time competed with the popular market giants - Nike and Reebok. But with the advent of 1991, the company's condition deteriorated, and its founder made a rather difficult decision to sell the company.

After receiving a 100 millionth profit, he and his son decided to continue their activities in the American and world markets, having founded a new company with the sensational name Skechers today.

Sneakers Skechers

Since 1995, specialized stores began to open around the world . And already in 1998 the world saw the first collection of sports shoes, which became unusually popular, a striking example of which are Skechers sneakers today.

At the end of 2000, the legendary model of sneakers - Shape Ups with the sensational semicircular sole was developed. Thanks to its innovative shape while walking, an interesting effect is created, combined with the swing of the gluteal muscle. Their technology also allows you to correct the problem of excess weight and improve blood circulation.

The development and popularity of the company in our time

Enormous popularity of the brand brought advertising campaigns with the participation of world celebrities. For example, in the early 2000s, the face of this company became the famous pop divas - Britney Spears and Christina Aguilera. After some time, the main characters in the brand’s advertising campaigns were not only singers, but also basketball players or actors. Among them, and Kim Kardashian, which is associated with the legendary Shape Ups sneaker model, she has become the face of the latter's advertising campaign.

Varieties of shoes

The main lines that the youth category of buyers are guided by are the following:

  1. Sport are Skechers sneakers that overshadowed the rest of the shoe varieties in popularity. They are the ideal and win-win option for outdoor activities or pursuing your favorite sport. Almost all models of this line are provided with a system supporting the foot and a torsion stabilizer.
  2. Active - shoes, thanks to which an active lifestyle in everyday life becomes possible and very comfortable.
  3. USA - sneakers of this variety have an attractive appearance, which can be easily combined with casual style.
  4. Outdoor - a distinctive feature of this shoe is a high sole and natural materials that provide warmth for the wearer in a common tandem.
  5. Comfort is a line of shoes that provides the convenience and comfort of being in the foot, so fatigue and other unpleasant moments are eliminated altogether.
  6. Kids - children's shoes, which is focused on children, thanks to the latter, all the anatomical properties of the foot are taken into account in conjunction with an attractive design.

Sneakers skechers reviews

Sneakers Skechers: reviews

  1. This shoe is perfect for running in the street, and for the treadmill, because its sole factor is the sole. It is in its production that all anatomical requirements are taken into account, including excellent fixation of the leg and perfect cushioning. Erasability is minimal in comparison with similar models of other brands.
  2. Skechers sneakers are love at first sight, because thanks to their appearance, the leg seems visually smaller than it really is. Softness and convenience during long walks are felt and greatly facilitate this process, making it more comfortable and enjoyable. Among their advantages, one of the first places is the ability to perfectly clean and wash even in a washing machine.

Source: https://habr.com/ru/post/F463/


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