Every woman dreams of love and a prince on a white horse, who will immediately fulfill all her whims and, of course, will buy fur coats, diamonds and precious metal products for her. That's just such a wish comes true infrequently. But you can order beautiful earrings, a bracelet or a ring and please yourself beloved by phone on the channel "Jewelery". Customer reviews about this “store on the couch” will help you figure it out and make the right choice.
Brief information about "Jeweler"
Jeweler is one of the first jewelry TV channels broadcast on Russian television. It is a kind of online store with spectacular TV advertising.
According to the idea of the authors of the television project, jewelry lovers can see beautiful women leaders on the screen every day, demonstrating various products made of gold, silver, gilding and platinum. Everyone who liked a product during the broadcast can call directly to the Yuvelirchochka television channel. Customer reviews, as a rule, make it possible to deal with a simple system of ordering products by phone.
What can a viewer know during a live broadcast?
During a broadcast that lasts an average of 90 minutes, viewers can:
- learn a lot of interesting things from the history of the origin of precious stones;
- listen to beautiful myths and legends about a particular noble metal;
- take part in a quiz show;
- order and purchase your favorite jewelry.
If you plan to contact the Yuvelirochka television store, customer reviews will help you understand how much it will be beneficial or disadvantageous to you.
Subtleties of video broadcasting: how is the auction going?
The Jeweler company itself positions itself as an online auction, which takes place as follows: at the beginning of the program, a pretty presenter shows some item from an exclusive collection released by a limited edition; further on the left side of the screen appears the product code, its characteristics (material, weight, test, stones), the traditional price in jewelry stores, the starting price of the auction with a big discount, and the number of pieces for sale online.
Then everyone can call and order a product they like, which the Yuvelirochka channel (customer reviews on the work of this company will help to solve the dilemma of whether or not to buy something here) is obligated to deliver to your home within 14 calendar days. Accordingly, payment for products occurs upon receipt of the order.
What advertising tricks are used in the project?
In the process of watching the program “Jeweler” one cannot but notice certain speech tricks used by the organizers of the auction. So, throughout the broadcast, the host girl, especially during the description of the lot, repeats the same words. For example, for one broadcast she speaks about 5-6 times the following phrases:
- “Unusually beautiful necklace” (earrings, ring, bracelet);
- "Special offers";
- “Unique”;
- "Exclusive", etc.
According to psychologists, it is these phrases that are considered effective manipulative tools that encourage viewers to immediately go to the Yuvelirochka television project. Customer reviews most often refer to this. After all, such phrases prompt a person to think about a better life and acquire something “special” and “created specifically for him”.
In addition, the entire text delivered by the presenters is pronounced with a special enticing and exclamatory intonation. In addition, it is often accompanied by other words of admiration in the style of “this is beauty”, “this is incredible”, “science fiction”, etc. According to experts, such phrases help add a special effect of unusualness and inspire action.
And most importantly, the discount, originally offered by the producers of the television project for a particular product, is literally melting before our eyes. Well, how not to succumb to the temptation that the Yuvelirochka television store offers? Customer reviews - this is the best tool that removes from the eyes of users a beautiful veil of advertising.
What are customer reviews talking about?
If you pay attention to the reviews of people who have at least once encountered the TV auction "Jewelery", you can find a lot of interesting and useful opinions. So, one store customer writes that a few months ago she ordered a bracelet made of "delicious pearls of the southern seas" (according to the advertisement).
She was not satisfied, since she was not satisfied with the quality of the pearls themselves, which was not at all comparable to the cost, taking into account the delivery. According to her, for the same price that she paid to the courier of the Yuvelirochka store (customer reviews with a similar history are not uncommon), it was possible to purchase better products with beautiful pearls and much cheaper.
Another lady liked the beautiful emerald earrings, which she immediately rushed to order. After about 3 weeks, the courier brought the delivery, where there were the coveted earrings, but with a broken lock. The goods had to be returned. That's just, as the disappointed client of the Yuvelirochka store claims (customer reviews, as you see, are based on personal experience), no one returned her money or replaced her earrings with new ones. In a word, she was dissatisfied with the service, and she also felt sorry for the wasted time and money.
The third lover of fast shopping, on the contrary, was pleased with her purchase. According to her, a week ago she acquired a ruby necklace that was fully consistent with its value. At the moment, all the stones, according to her, are in place and so far none have fallen.
In a word, the Yuvelirochka television store (you could read customer reviews about it in this article) makes attractive offers every day, attracting customers with discounts and special products. Just agree to these offers and headlong to run to the handset or not, decide for yourself.