Comfortable and warm clothing is everyone's dream in the harsh winter season. Russian frosts are forcing consumers to buy outerwear that retains heat and has frost resistance. Such innovative products are provided by the American company Columbia.
About company
The founders of Columbia are considered to be a married couple of Lamphre from Germany, who, due to harassment, were forced to move to America. There, they borrowed money from relatives and acquired their own hat company, which was named Columbia in honor of the river flowing in this area.
Only in the 80s of the twentieth century, the children of the Lamphre spouses managed to establish a business and direct it on the path to prosperity. In 1994, Columbia became the official sponsor of the Olympic Games, which brought the company worldwide fame.
Today, the company's revenue is in the billions, and people all over the world enjoy high-quality and innovative clothing from a well-known American brand.
About the presentation of new technology
In the fall of 2011, the long-awaited presentation of the new winter collection by Columbia was held, which was made using the innovative Columbia Omni-Heat Thermal Reflective technology. The first testing of new items took place at the 2010 Olympics. The entire Canadian team was dressed in this brand and won the entire podium in cross-country skiing. This shows the practical result of using this technology.
Its meaning is that the clothes of this collection involve "smart" thermoregulation. Natural human heat is reflected from a soft aluminum pad and returned back to the owner, and excess heat and moisture are removed. Unlike other heaters, Columbia Omni-Heat can hold up to 20% of heat.
At the presentation, everyone could test thermal underwear, jackets and suits from Columbia. I even had the opportunity to ski and talk about my impressions. Then there was a buffet table and a briefing.
All guests were extremely pleased with the presentation of new technology from the famous American brand.
Jackets
Outerwear is an indispensable element of the wardrobe in the cold season. The Columbia Omni-Heat jacket will make even the coldest winter a pleasant and warm one.
All winter models of jackets have a transforming hood, which can be removed and worn depending on weather conditions and taste preferences. On all models there is a "skirt" to protect against cold, wind and snow, as well as sleeves that create an imitation of gloves. These characteristics provide the buyer with additional protection in cold weather and help maintain heat throughout the day.
Women's jackets from Columbia Omni-Heat are presented in a large color and size assortment. The price category of the collection allows you to choose the option you can afford: the most budget model will cost you 5,000-6,000 rubles, and the most expensive - from 20,000 rubles and above. The peculiarity is that most models can be folded compactly and folded almost in your pocket, which makes the transportation of clothes as convenient as possible.
Footwear
Both outerwear and warm shoes are indispensable in the cold season.
The most popular product of recent years has been men's shoes Columbia Bugaboot Omni-Heat. Shoes are equipped with a waterproof membrane, which helps to overcome even the deepest snowdrifts, wet snow and slush.
Michelin Winter Outdoor Compound - the sole created by the latest innovative technologies. It provides excellent grip on the most snowy and slippery surfaces. Shoes retain their characteristics up to a temperature of -30 ° C. A pleasant feature of the model is that it is made of natural leather materials. Protection against dirt is provided by ultralight galoshes of shoes. The average price of this model is from 7,000 to 10,000 rubles, depending on the color and seasonal discounts.
An ideal option for the fair sex are considered women's shoes Columbia Omni-Heat. Like men's models, they have all the necessary characteristics: frost resistance, excellent grip, quality material and a unique sports style. A wider color range has been developed for girls, so that the fair sex can pick up warm shoes for different outfits.
Washing Omni-Heat Products
Improper washing is often the main cause of premature wear and damage to the product.
In order for things to remain in service for a long time, several rules must be followed. Firstly, it is possible to wash the down jacket in water, the temperature of which does not exceed +30 ° C. Secondly, if the jacket has very dirty or greasy places, it is necessary to moisten them and wash them manually with laundry or liquid soap. Thirdly, it is necessary to unfasten the fur part, if any. If this is not possible, then washing the down jacket at home is strictly prohibited. Another tip for caring for your jacket is to use a liquid detergent that does not leave white stains, unlike powder. Also, after washing, it is recommended to include an additional rinse mode in order to prevent the formation of white stains.
Of course, the most correct and safe way to care for Omni-Heat outerwear will be to let it dry, where professionals can refresh the item without damage.
Reviews
Analyzing customer reviews on the Internet, we can conclude that customers were divided into those who rate Omni-Heat products at 5 out of 5, and those who spoke sharply negative about the products presented. The average ratio is quite problematic to find.
To the positive characteristics of the goods, the buyers attributed the quality of tailoring and material of the whole product as a whole. The undoubted advantages are the warmth and dryness that people experience when wearing this collection. Style and color have been the subject of positive reviews of quality American products.
Negative reviews about the Columbia Omni-Heat consist primarily of complaints that it is incredibly hot in the clothes in the room, and then going out into the street is quite dangerous. Many buyers are not happy with the company's pricing policy; goods are sold at exorbitantly high prices. Some models, according to reviews, begin to tear over time, seams begin to diverge, fluff begins to climb out of them.
bonus program
Like any world famous brand, Columbia has its own customer loyalty program. The bonus program requires three types of club cards:
- "Elbrus". A card can be purchased when purchasing goods worth up to 25,000 rubles.
- Kilimanjaro. To become the owner of this card, you must make a purchase in the range from 25 001 to 50 000 rubles.
- "Everest". This is a gold card that is given to a client when purchasing goods worth more than 50,000 rubles.
Where to get
There are many options to become the owner of wardrobe items from the Omni-Heat collection. A traditional option is to visit Columbia branded stores. There are two in total in Moscow. A more common option was the acquisition of these goods in the Sportmaster chain of stores, the number of which in the capital exceeds 50.
For those who do not like to go shopping or suffer from a lack of time, there is a great opportunity to purchase the necessary goods in the official online store. It is important to purchase products only in the company’s electronic store, otherwise there is a high probability of getting a low-quality fake.