For a long time our life has been firmly connected with fashionable stamps. Judge for yourself if comfortable and high-quality shoes, then definitely Salvatore Ferragamo, we go to Missoni for bright knitwear, Moschino is responsible for feminine outfits with humor. Hence the conclusion: we owe a lot to Italian fashion.
Firstly, it was the designers of the Apennine Peninsula who showed and proved to all women that you can look beautiful and stylish every day. Secondly, they introduced into the trends large inscriptions on T-shirts and high heels, bright shoes and colored knitwear, liberated sexuality in the image and surrealistic hats.
List of Italian clothing designers
It's no secret that the fashion industry is very developed in this country. The creations of talented people, from bags and clothes to accessories and shoes, are sold all over the world and enjoy great success not only among women, but also among men. And brands such as Versace, Prada, Gucci, Armani, D&G have long been synonymous with luxury and unsurpassed quality.
So, to whom of the famous Italian designers should the world fashion industry pay tribute in the first place? Here is a list of these names:
- Giorgio Armani Many critics claim that this person is much more than a famous designer. He personifies the institute of fashion and is an icon of style.
- Miuccia Prada. Surprisingly, initially she did not show interest in the family business (production of leather goods). However, in 1978, thanks to its impeccable design and marketing know-how, the company began to turn into a fashion brand.
- Valentino Garavani. At 17, he moved to France. He returned to his homeland only in 1959 and after 4 years his collection of clothes was recognized in many countries.
- Gianni and Donatella Versace. Along with school, he began to receive an education in the fashion industry, helping his mother at the store. Growing up became the head of the procurement department, and in 1978 founded his own brand known throughout the world. After his death, the younger sister, who was previously responsible for advertising and promoting the brand's goods, became the head of the family business.
- Domenico Dolce and Stefano Gabbana. The list of Italian clothing designers is completed by business partners who, inspired by the images of legends such as Sophia Loren, Isabella Rossellini and Anna Magnani, launched their own label D&G.
A few more names
The following talented people are no less famous at home and abroad:
- Roberto Cavalli;
- Ottavio Missoni;
- Patricia Bambi;
- Brunello Cucinelli;
- Anko Malinari;
- Salvatore Ferrogamo;
- Nicola Trussardi;
- Elizabeth Franchi;
- Emilio Pucci;
- Sergio Rossi;
- Guccio Gucci;
- Achilles Maramotti;
- Franco Moskino.
But that is not all. Continuing the theme of the designers of the Apennine Peninsula, I would like to talk in more detail about 7 talented people who played an important role in the development of world fashion.
Salvatore ferragamo
This man became an innovator of the twentieth century. A shoemaker born in Naples, back in the 60s developed the basic models that are now called modern shoes.
It all started with the dream of creating shoes as a work of art. But the creative ideas of a talented designer were not suitable for Italy, which was poor in those days, but they liked the cinema: in 20 years, shoes from Salvatore Ferragamo first conquered Hollywood, and then the whole world.
He gained fame as a shoe master who creates models taking into account the individual needs and desires of the client. At the same time, the end result was striking in its uniqueness and luxury. Ferragamo personally took each person and took measurements. The maestro has always been of the opinion that every detail must be made exclusively by hand.
Under the Salvatore Ferragamo brand, not only high-quality cut shoes are produced, but also a dream - turning an ugly duckling into a graceful swan. It is not surprising that his models were often "shot" in films. In those years, nobody knew anything about hidden advertising.
The list of know-how of the Italian designer include:
- development of anatomical pads with instep support and a calculated center of gravity;
- it was Ferragamo who invented the legendary stilettos 10 cm high and heels of various shapes;
- thanks to the maestro, the shoes acquired colors, because before him they were let out in three colors - white, black and brown;
- he first began to use forms and materials: the skin of snakes, lizards, fish, as well as the skin of a leopard, antelope and ostrich feathers participated in the production.
Emilio pucci
To get to the international level, Emilio Pucci was helped by the case when at the end of the 40s of the last century he received an order from a famous American brand for tailoring suits for skiers. Soon, clothes of this brand were associated with high social status. As an aristocrat, the Italian designer created images for those like him, knowing perfectly the tastes and needs of his potential buyers. Among his clients were such celebrities as Aristotle Onassis, Sophia Loren, Greta Garbo, Eliza Taylor.
The Emilio Pucci brand's trademark was a signature print in the form of a variation of Florentine patterns developed in the 60s. Today they have acquired brighter colors and become the most recognizable in the world.
List of know-how:
- Emilio Pucci is one of the first to use stretch - stretch fabrics.
- It was thanks to him that the world became acquainted with capri. The designer borrowed them from the fishermen who tucked in trousers so as not to wet them.
- Also, revolutionary inventions include wide palazzo pants, which were especially loved by housewives.
Missoni
Interestingly, the story of this fashion house began with three ordinary machines that could only produce smooth fabric and striped linen. But this did not stop the spouses Rosita and Ottavio Missoni, in the desire to quickly find application for the stripes. As a result, they applied different shades and widths, they were placed not only horizontally, but also vertically and diagonally. Soon, more modern machines were added to the antediluvian machines, which made it possible to knit colored zigzags. They became the symbol of Missoni style. Jackets, knitted sweaters, dresses and suits with zigzag patterns brought fame to the brand.
However, the brand gained worldwide popularity due to the occasion. In 1967, during a show in the Palazzo, Pitti Rosita noticed that the bras of models do not harmonize with the main ensemble, disrupting the geometry of the fabric. She asked the girls to take off their underwear. Thanks to the bright spotlights, the fabric became translucent and exposed the bodies of the models. If from the direction of the leadership of the Palazzo Piti, sharp criticism fell on the designers, the press took the matter with special enthusiasm and the news of the incident spread around the world.
Missoni's know-how includes:
- introduction to fashion knitted dresses;
- the brand brought to the catwalk models without underwear, which previously was categorically unacceptable.
Giorgio armani
The world-famous Italian designer began his career with men's fashion, offering a revolutionary look at the time for the suit. He removed the hard linings, pulled down the clasp, slightly rounded his shoulders and used the lowered lapels. Thanks to Giorgio Armani, the stronger sex got what he wanted - a feeling of freedom without restrictions on clothing.
In 1976, the maestro begins to work on the creation of a women's collection, taking male images as a basis, redrawing to sophisticated silhouettes. Business women immediately fell in love with business suits, and the brand gained even greater popularity.
Great patterns, casual gloss and a sense of comfort are the hallmarks of Giorgio Armani. His formal suits are the standard of business clothes all over the world.
Know-how of the great maestro:
- the first to start creating parallel clothing lines and collections;
- suggested wearing tweed jackets with leather trousers and jeans;
- replaced classic shirts with polo shirts and regular T-shirts.
Moschino
Franco Moskino managed to make a splash in the fashion industry. His career began with sketching for designers and illustrator positions in glossy magazines. Only in 1983 did he decide to present his own women's clothing collection, in which he showed the whole world how frivolous he was about fashion.
He was not afraid to turn the passion of luxury fans into a joke. In 1988, a line appeared under the name "Cheap and Chic", and after 6 years the Couture! Collection
The provocative Moskino clothes are ironic, with installation on outrageous. For example, he created a costume with the inscription “Waist from money” on the waist, a jacket with the words “Dear jacket” in capital letters, and a knitted dress with the phrase “You can put me on, but you can’t take it off”.
Moschino's know-how includes:
- The use of the method of surrealism in fashion. The designer came up with hats in the form of airplane models or hangers.
- Huge letters on Moskino clothes turned every customer into a walking advertisement. Franco transferred the small label, which is usually sewn from the inside, to the most unexpected places, making slogans out of them.
Dolce & gabbana
Today, their commercial success lies in a competent mixture of kitsch and minimalism. Stefano and Domenico are not afraid of games with the vagaries of fashion and delight brand fans with unexpected experiments.
This couple began working together in 1982, and five years later released a collection that presented images reminiscent of Italian cinema in the era of neorealism. The resounding success brought the brand its first popularity. But they were only able to make the whole world talk about themselves in 1993, when they sewed stage costumes for the outrageous Madonna. Subsequently, the singer not only became the heroine of advertising campaigns, but also released a joint line of sunglasses.
The main know-how of D&G is the transformation of ordinary jeans from work clothes into a haute couture item.
Valentino
Experimenting in his youth with his style, Valentino Garavani realized that this must certainly become the work of his life. From his youth, he was a fan of beautiful details, femininity and argued: in the beautiful half of humanity, everything should be harmonious. Therefore, it is not surprising that Jacqueline Kennedy chose an outfit from the Valentino brand for her wedding.
The best designer ads are stars. It is his outfits that they often choose for fashion shows on the red carpet. Valentino's contribution to the world of fashion is invaluable, but, as the maestro himself has repeatedly admitted, his main prize and pride are countless admirers of creativity.