The world-famous brand of sportswear "Adidas" is associated with an icon consisting of three stripes. And all thanks to its founder Adi Dassler, who invented the badge for the Adidas company. It was he who came up with the idea to create shoes for athletes that would stand out from the rest. Adi took three strips as a basis, which were improved after some time. After a couple of years, he began to produce not only shoes, but also high-quality clothes.
A bit of history
In the 70s, the Adidas company, whose icon has already gained popularity, modified the primary logo. The stunning success of this company’s sportswear prompted the founders to diversify their customary logo. So there was a shamrock, which is based on three stripes. All these events preceded the fact that the Adidas company, whose icon is a shamrock, gained great popularity and became a world brand of sportswear.
Why are there three different icons?
To date, the company "Adidas" began to produce, in addition to clothing, sports accessories and attributes. Thanks to this, literally everyone knows what the Adidas badge looks like. Great popularity, high demand in the sales market, pushed the company to create three official logos.
The thing is that at the moment "Adidas" has three lines of sportswear:
- Original - clothes that were at the origins of the company, a fashion of the distant 1970. Sports jackets-olimpiyki, T-shirts with sleeves on elastic bands, sports sneakers. The shamrock with three horizontal stripes became the icon of this line.
- Performance - clothing for professional athletes as well as amateurs. A feature of this line are the latest developments in materials and technologies. This is clothing that is designed specifically for sports. For this line, the Adidas company chose a triangle icon with three stripes.
- Y-3 - clothes for fashionistas and women of fashion of the so-called luxury class. Manufacturers themselves see just such clothes of the future. This line uses a circle icon in which there are three stripes.