Today the name Asya Malberstein can be heard not only in Russia, but also in many European countries. Those who have already managed to get acquainted with the products of this brand will surely always associate the name with such concepts as good taste, expressive style, bold decisions. The history of the fashion brand began in the same way as thousands of others begin - with a man who is in love with his business and is ready to work for the result.
Little St. Petersburg studio
It is worth noting that the owner and chief designer of the brand is actually Asya. Her forces organized the work of a small workshop in St. Petersburg. It was in this place that the first accessories were created, which immediately found their fans and successfully sold out.
Later, when it became crowded in the literal and figurative sense, the territory had to be expanded. Today the Asya Malberstein studio located in the Northern capital works with customers from around the world.
First hits
It all started in 2008 with the release of backpacks and sports bags. The designer focused on the tastes and needs of energetic people who are passionate about sports, tourism, outdoor activities and constant movement. It was just for them that the first Asya Malberstein backpacks and bags were produced. A little later, the range expanded: unusual clutches, medium-sized backpacks, and women's handbags appeared. Previously, Asya considered practicality to be her main goal, but now it's time to pay attention to the aesthetics of street fashion of the new century.
Bags & Backpacks
Today, the release of these accessories is a strategic direction in the work of the brand. Bags and backpacks are tilted to one of two extremes. They are either restrained and laconic to Puritanism, or completely reckless.
Asya is not trying to play a romantic, slightly crazy artist who seeks to prove that she is not like everyone else. On the contrary, an architect by training, she is pragmatic and prudent. This is reflected in the general policy of the brand, aimed not at trying to comply with fashion trends, but at analyzing consumer demand. Asya simply creates what people want to buy. But this is precisely what makes her style recognizable and desirable for a wide range of potential customers.
“Asya Malberstein” backpacks are spacious, comfortable to wear and use, devoid of unnecessary seams and excessive decorativeness. The main focus is on quality leather and impeccable performance. It is not surprising that such products have become quite competitive in the international market.
Accessories
Today Asya Malberstein also produces accessories. It is not necessary to call them practical, and it is difficult to classify them. These are not some beads and bracelets, but unthinkable harnesses, collars, holsters. Of course, not every woman likes such shocking details of the image, but the target audience is simply delighted with the intricate creations of the brand.
Clothing from Asi Malberstein
Not so long ago, the designers of the company were fascinated by the development of clothes. Today there are several directions: coats, raincoats, trench coats, sundresses, suits and much more. Particular attention is paid to jackets, which seem to be built according to classical canons, but nevertheless look very bright and spectacular. Leather is a favorite material from which a considerable part of Asya Malberstein clothes is sewn.
Customer reviews are excellent evidence that the company made the right bid. Even at a relatively high price, clothing is in demand. Laconic cut, basic black or white color, luxurious leather, high-quality fittings - will it go out of fashion in the coming years? Unlikely. Such a purchase can be a kind of investment, because such a thing will look relevant for more than one year.
Line for men
Asya Malberstein first launched the men's clothing collection in 2010. A strong half of potential buyers reacted to it without undue skepticism.
It's funny, but among the classic jackets, shirts and trench coats in the Asya Malberstein assortment, you can also find completely unbelievable things, for example, blacksmith aprons resembling a holster. And in addition to stylish belts, the brand offers men also comfortable suspenders.