Checkpoint is a polysemantic word that came from the English language (from the English checkpoint). Literally, this term translates as "control point". To date, this concept has found wide application in various areas of modern life. Each of them should be considered separately in order to more fully reveal the meaning and essence of this concept.
Possible interpretations
There are several meanings of the word checkpoint. But in fact, this is the name of a certain point in time when the achievement in a particular business, project, progress in its implementation is assessed and recorded. This commit is performed at the command level.
The main meanings of the term are as follows:
- Checkpoint is a checkpoint (literal translation of the English word checkpoint). In game jargon among gamers, it is customary to call the save point in any game. That is, this is the point to which the character can return, continue the game from this point in case of failure. The need to return to checkpoint arises in case of failure of the game task, as well as in the death of the main character, character. In this sense, the term is synonymous with the word "conservation". It is relevant for any game where developers provide such an opportunity.
- In the marketing and advertising sphere, a different meaning is proposed, worse in essence , but different in content. In this case, the checkpoint is one of the varieties of the advertising structure. Install it in the area of exit from the store or entrance to it. Its main purpose is to hide anti-theft gates from prying eyes. In addition, checkpoints remain the most important advertising platform. After all, they allow you to convey to customers the most important information, not only at the entrance to the store, but also at the exit from it.
Gamepoint
At the mention of the gaming sphere, most people associate with computer games. But this is not entirely true. Experienced athletes are well aware of what checkpoint is at competitions. This is the name of a certain point on the route, whether it is a gaming computer track or a real race (car, bicycle or any other). At these points, all participants are noted, which does not give them the opportunity to artificially shorten their path.
The value of the checkpoint in sporting events is that until a participant passes one point, the next one will not be counted.
So, in the literal version, " checkpoint" is a certain control mark, point:
- In a real competition, where each participant must check in at all control points in turn to complete the route .
- In a computer game, where it allows you to "save." That is, even if the character dies or the player does something wrong, fails the mission, he will always be able to return and continue passing from the control point.
In any game, competition, everyone who reached the next checkpoint , noted, well done.
Checkpoint in advertising
Advertisers interpret the meaning of checkpoint differently. In this case, this term hides a variety of POS materials located in the area of the input group. The design has several functions at once - it not only hides the security systems installed at the entrance to the outlet from the eyes of visitors, but also attracts buyers and conveys some information to them.
In fact, this is a cover that hides the existing anti-theft frames.
Checkpoint role in the store.
So, checkpoint is one of the types of advertising design. He is always near cash registers at the outlet of the store. It is suitable for both large retail outlets and small points of sale.
Initially, these were exclusively elements within the framework of the innovative anti-theft system. Later, marketers noticed that it was precisely every customer who looked at them, entering the store and leaving it. Therefore, over time, they began to post advertising information and other information for visitors.
The purpose of the checkpoint in the trade is as follows:
- communication of information to customers;
- attracting customers to the store;
- concealment of system components that detect and prevent theft.
Design features of checkpoint in stores
Despite the wide importance of the checkpoint , its device is extremely simple. Externally, this element is a simple wrapper made in the form of a box. Many call it a cover. Regardless of the design features, such a wrapper will have all four side faces. The upper side of the device is missing, as well as the bottom.
To date, checkpoints are made from a variety of materials. But the most relevant and popular designs are from corrugated cardboard , as well as from plastic. The latter is a convenient material to use. It is easy to apply the necessary information to it. At the same time, the plastic checkpoint can be washed well if necessary, which is also important for any point of sale.
Advertising purpose framework checkpoint
Despite the fact that initially the covers or frames of the checkpoint were used solely to hide anti-theft systems located in retail outlets from prying eyes, over time they found additional application.
These rectangular frames are the first thing any buyer sees when they enter a retail space. He also sees them at the exit from it.
It is not surprising that advertisers and marketers are now actively using checkpoints for their own purposes as well - with their help they convey important information to customers, attract them to visit the store.
To date, checkpoint is one of the most effective advertising tools for large and small retail outlets among all kinds of marketing materials used during their design. It is widely used in retail outlets around the world, and it does not matter how large the store where it is used. The positive effect in advertising is felt everywhere.
Thus, there is no single meaning of the term checkpoint - it is different in each sphere. "Control points" are different. Regardless of their characteristics, it is possible to use the term “ checkpoint” to denote them, whether it’s a zone in the store to control the actions of customers or a certain stage of the game, fulfillment of a game mission, or passing a sports track.