There is a difference between the most ordinary shoes, even if they seem convenient to you, and masterpieces with a name. This statement rightly applies to Lloyd. Shoes of this brand combine the dignity of exquisite classics, German practicality and modern design.
Since 1888 (and it was then that H.F. Mayer opened his first factory in Bremen), corporate traditions gradually developed to which Lloyd shoes still meet. However, in those days there was no established trademark, it will appear a little later, in the 20s of the last century, when the German manufacturer decides to enter the foreign consumer. Then a familiar logo will appear on branded shoes.
By 1942, the factory workshops moved to Sulingen - a small German town and still carry out the final installation of products, although the factory located in Malta is engaged in the initial sewing cycle. This “trick” allows, with a clear conscience, to label Lloyd shoes with the proud brand of Made in Germany.
Initially, a distinctive red ribbon appeared only on the soles of
men's shoes, but in 2001, the company launched a women's line. Now charming ladies who appreciate Lloyd's truly amazing quality shoes can pick up something for themselves, not limited to a gift to their spouse or lover.
Brand products really fit right as a valuable gift. Genuine leather products are abundant on the market, but not every pair boasts handmade seams. Close monitoring of product quality, only ideally comfortable pads, stylish design - that's just a little for which picky customers value the brand.
There is no need to believe that Lloyd shoes are exclusively business-style things. Undoubtedly, strict, emphasized aristocratic models that unobtrusively demonstrate the high social status of the owner are the core of the collection. But designers do not forget that the current generation is very frivolous in all sorts of ranks and statuses, therefore, along with classic shoes, they develop more informal things in casual style. But even everyday shoes are executed in accordance with the stringent requirements adopted at the factory - the company's reputation is above momentary fashion trends.
The release of a stylish laid-back line rejuvenated the army of fans of the brand. And the involvement of Michael Schumacher as the face of the series dedicated to Formula 1, played to increase Lloyd rates, making its products fashionable. Now, the purchase of products marked with a red company strip has become a matter of prestige. You do not just acquire shoes, you join a certain lifestyle, a kind of worldwide brotherhood.
There is no doubt about the worldwide popularity of Lloyd. Shoes (Moscow is no exception) are sold in all corners of the world. A modern consumer can even order the freshest novelties of the factory, taking advantage of the achievements of online commerce, the development of which finally blurred the boundaries. No matter where in the world you are, the most famous European brands are available to you, and even at special promotional prices.