What is a collection of clothes - every woman knows from the pages of fashion magazines. Stylish outfits, unusual jewelry, a beautiful hairstyle and fashionable make-up create together the image that the designer intended. What collections are and how they are created is described in this article.
What are collections
The word “collection” is of Latin origin and translates as “collection”. In the fashion industry, this word means a series of models of clothes, shoes and accessories that has a common idea (color palette, type of fabric, shape, type of cut and sewing) and is released by one person.
The main feature is the integrity of the models with the only style, image, color scheme and creative approach of the author. Another sign of the collection is the dynamics of the idea. That is, during the demonstration of models , various nuances should be demonstrated that reflect the development of the author’s intention.
What is a collection, everyone is well aware of television programs about fashion, which talk about new developments of famous couturiers.
It may consist of accessories, sets of clothes or single items of the author. Well-known fashion designers and designers create collections in which they present both designer clothes and accessories.
Types of Collections
- Copyright - this category includes copyright works in which the designer expresses his own concept of clothing. These include collections of ready-to-wear, haute couture , etc. This group also includes unique collections designed for demonstration at exhibitions, presentations, competitions and fairs of international level.
- Industrial - designed for mass production. That is, the industrial series of clothes, shoes or accessories are initially designed for sale in large quantities. They are on display at regional fashion fairs. As a rule, industrial collections are more restrained in comparison with the author's works, but at the same time, all fashion trends are present in them. What are industrial-type collections, every person knows from personal experience. They are presented every season at local fairs and various exhibitions of clothes and shoes.
- Prospective - contain trends that will be relevant in the next season. As a rule, when developing a promising collection of clothes or accessories, designers take into account the economic situation in a country or region, changes in color preferences, fashion forecasts , and women's lifestyle trends .
- Special - this group includes collections designed for a specific event or occasion. For example, a collection of school uniforms designed for a particular educational institution, or a series of clothes for employees of a company / organization.
By purpose, all collections are divided into such groups:
- mass - designed for mass production and a wide range of customers;
- group - created for a specific group of people (police uniforms, kits for employees, clothing for delegations and sports teams);
- individual wardrobe - sewn to the client on an individual order.
How to create a new collection
During its creation, designers and fashion designers must take into account such important factors:
- Appointment - sports and casual clothes, sleep sets, evening dresses, business suits, etc.
- Seasonality - fall-winter or spring-summer. Sometimes a new collection can only be developed for one season.
- Age category - clothes for babies, the elderly or for young people.
- Assortment - swimwear, outerwear, shoes, bags, hats.
What happens to the old collection
Each company engaged in the production of clothing, shoes or accessories, there are situations when seasonal goods are not fully sold, and some stocks remained in stock. In this case, manufacturers do two things. So, the company can organize a sale by offering the buyer discounts and bonuses. This method is very popular and always brings good income to the sales organizer. In addition, this method of implementing obsolete fashion items often stimulates sales of a new collection. The buyer enters the store on an attractive offer to purchase a stylish item at a low cost, and as a result buys an expensive novelty.
The second popular way to sell the remnants of an old collection is to sell to wholesalers at a significantly reduced price. In this case, the old collection goes into the stock category. Stock clothes are sold in specialty stores.