Of course, many will be interested to know that the first to open a perfume production business in Russia was Frenchman Henri Brocard. It was in 1864. He called his brainchild "New Dawn - Nouvelle Etoile."
Factory History
However, many are interested in the question of what was called the factory of spirits after the revolution. More about this later, first a bit of history.
Since the inception of the enterprise, its employees began to produce not perfumes and eau de toilette at all, but aromatic soap, which at that time was a scarce commodity. Before answering the question about the name of the perfume factory after the revolution, it must be emphasized that it was considered the largest enterprise of the nineteenth century. Brokar’s “brainchild” produced products that were original for that time: Russian letters were applied to soap, and a fountain of perfumes was invented for the public, in which everyone could dip his handkerchief — he subsequently fragrant for a long time.
In 1913, Broccard factory became widely known for eau de toilette under the name “Empress’s Favorite Bouquet”. She specifically intended for the Grand Duchess Maria Alexandrovna. Subsequently, the above “perfume” was renamed “Red Moscow”.
The fate of the New Dawn after the revolution
Returning to the question of what the factory of spirits was called after the revolution, it should be noted that the Bolsheviks did not show any originality in it. Today it bears a much more harmonious name. In fairness, it should also be emphasized that the events that took place in Russia in 1917 caused the destruction of the enterprises of the French merchant, but the perfume factory continued to exist, but under a different name. So what was the name of the perfume factory after the revolution? For a while like this: "State soap factory number 5". Agree, it sounds rude and unaesthetic. After some time, this toilet water production enterprise was renamed the New Dawn.
"New Dawn" today
It should be emphasized that the Zarya factory, whose perfumes are in high demand in Russia, is now considered a successful and profitable enterprise.
The distribution network of the popular perfume manufacturer in the country is represented in many cities of Russia, such as: Ryazan, Belgorod, Bryansk, Novosibirsk, Yekaterinburg, Krasnodar, Irkutsk. The assortment of products is also very diverse. On the shelves of cosmetic stores you can see not only classic samples of eau de toilette, in particular, “Red Moscow” or “Scythian Gold”, which have long been popular among Russian consumers, but also the new perfumes of the New Dawn factory. These include, first of all, the “Follow me”, “My Ideal” pair of perfumes - the creation of which was attended by the former capital mayor Yuri Luzhkov, as well as fragrant compositions “Woman’s Time” and “Mayor of Energy”. Of course, this is not a complete list of new products that are released today by the factory "New Dawn".
It must be emphasized that today the company's management is actively engaged in other areas of business, namely, it managed to produce unique perfumery and cosmetic series “My Ideal”, “Forward”, White Tea ”- they are exclusive and unusual. Currently, a lot of work is underway on the production of children's perfumes, which includes toilet water, bath foams, and cosmetics.