Market infrastructure is a combination of various organizations and special systems that contribute to its stable, uninterrupted operation. Thanks to this tool, any market segment has a fairly flexible structure, which allows you to respond in a timely manner to any changes in the economic life of the country. In addition, it provides the maximum satisfaction of customer requests at the lowest possible cost.
Market infrastructure is the lever that should be regularly improved, which subsequently creates the foundation for sustainable competitiveness at the international level. So, this element should include three main blocks:
- The presence of organizational resources, for example, the infrastructure of the securities market without fail contains individual agents and brokers, exchanges, chambers of commerce, intermediary firms.
- Sufficiency of material resources, including the availability of transport facilities, communications and communications, an extensive warehouse network, and more.
- And, of course, the scope of settlements between market participants. This block should include commercial banks and other financial institutions, the system of customs and budget control and other facilitating funds.
Market infrastructure provides a number of functions:
- It monitors compliance with all formalities at the time of the transaction.
- Stimulates the subjects of economic relations in order to increase the efficiency of their activities.
- Carries out regulation in the field of economic and legal aspects.
- Helps business entities in their activities by providing advisory services and developing activities aimed at financial support for young entrepreneurs.
- If necessary, provides advertising services.
In general, the infrastructure of the labor market, commodity or financial, is considered. The first involves the availability of special employment services , the activities of which are aimed at finding vacancies and bringing information to customers. Such organizations are created to reduce unemployment in the country, which automatically improves the welfare of the population. Fairs are held on the product market, retail and wholesale companies, as well as various intermediary organizations, are present. The financial market infrastructure includes an extensive network of banking system institutions, insurance companies for citizens and legal entities, as well as currency and stock exchanges.
Of course, effective work on the market is ensured by advertising, wide access to any information and quality work of consultants. Advertising is aimed at attracting customers and increasing the size of the consumer group by notifying about product updates through all possible communication sources. Currently, the most widespread television commercials providing information about the product and the company, advertising through the global Internet, as well as hanging billboards (a large advertising poster) in the city. Many large companies arrange various promotions where you can try the product in person and make sure of its quality.
The infrastructure of the modern market cannot exist without a consulting service. This is a special unit that provides advisory services on any issue related to the sale of goods. Only the best professionals in their field work in this organization, so they can help literally in any matter, for example, give detailed advice on registering their own invention, on creating a new company and much more.