The island of Tenerife has always enjoyed great popularity among Europeans, but if earlier vacationers had a simple walk, then over time the tastes and requirements have changed. In the 70s of the last century, the authorities realized that something needs to be changed to attract customers who want to swim not in certain months, but all year round. The island itself is divided into two parts by a mountain range. In the north, the temperature is always slightly lower, it often rains, so there is lush vegetation. In the south, for a long time there was nothing, since this territory resembles a semi-desert. But it is here that the mountains do not pass cold trade winds.
There is nothing surprising in the fact that the resort of Playa de Las Americas was equipped exactly in the southern part of the island. The authorities had to create the entire infrastructure from scratch, because here, except for bushes of Canary milkweed and fishing villages, there was nothing more. Foreign and Spanish investors immediately became interested in the project to create a modern resort on a desolate piece of land, thanks to this Playa de Las Americas has grown in just two decades.
Today, the city has everything that only the soul desires: hotels with both modest and chic apartments, entertainment venues, shops, bars, restaurants, small cafes. The resort is intended for tourists only. Locals do not live in Playa de Las Americas, but nearby, here they come only for work. The resort was named "America's Beach" not in honor of the United States, but to once again recall the feat of Columbus and his team.
On the island of Tenerife, Playa de Las Americas is considered the most popular resort among foreigners, although, in addition to it, there is also Costa Adeje in the west and Los Cristianos in the east. Every year millions of tourists from all over Europe come here, there are Russians, although there are few of our compatriots - about 3% of the total. Despite this, the resort offers a huge selection of excursions with a Russian-speaking guide, Russian sellers are actively recruiting in stores.
Tourists, starting from their temperament and personal preferences, can choose where to settle on Playa de Las Americas. The central part always has a lively atmosphere, there are a lot of discos, clubs, restaurants, young people walk until late at night. In the West, it is better to settle for those who prefer to relax in peace and quiet, this area is very respectable. The eastern part is the “golden mean”, it is crowded during the day, tourists go shopping, visit entertainment venues, but when night falls, everything closes, the area falls asleep.
The huge selection of restaurants and bars in the Playa de Las Americas is amazing. The card will not let you get lost and will help you quickly find the necessary establishments. The cuisine here is not Canarian, but international, as it is focused on tourists. McDonald's are scattered all over the resort, selling complex dinners, and you can try original dishes at good hotels. For the vacationers, 8 beaches have been prepared, you can swim in the ocean all year round, all kinds of entertainment are provided: a boat trip, catamaran and yacht rental, fishing and more.