Everyone has long heard the word “geolocation”. But most people have only general ideas about what it is. Let's take a closer look at what this service is and how it can be useful.
The concept of "geolocation"
What is geolocation? Geolocation is data that reports in real time the exact location of a computer, tablet or phone and, accordingly, its owner. Through this service, data such as the country in which the subscriber is located, the city, street and house are established.
How it works
An indispensable condition for the service to work is to connect the device to the Internet. Each mobile device has special software that allows you to track its current geolocation.
Thanks to the Internet connection, the service determines the location of the device using the current IP address of the subscriber. What is a geolocation service, we reviewed above. Now you need to understand how it works.
Why do you need
Now many programs developed for smartphones, tablets and personal computers, upon registration, and some during use, request data of the current geo-location.
Some programs need this in order to place this data in the client profile; other users might see their real location.
Applications designed for orientation on the ground, which request geolocation, in order to tell the subscriber where exactly he is at a given time, help to get the shortest route to the right place.
Work with search queries
Geolocation is of great importance when processing user searches. What is geolocation in a search engine and how does it help?
Depending on the location of the subscriber, search engines provide relevant answers to his requests. This data filtering is very convenient and saves time on finding the right information.
So, for example, when asking about how much it costs and where to buy a new car, the system will first show sites that advertise cars for sale in nearby cities.
In mobile devices
What is geolocation in the phone? The included service helps determine where the nearest cafes, restaurants, theaters, fitness centers, etc. are located.
In addition, the included geolocation system in the phone will help you find the device in case of loss or theft. This service will be valid even if the SIM card was replaced when the phone was stolen. The main thing is that the Internet continues to work. It can be both the Internet, working with a SIM card, and Wi-Fi.
Service cost
This service is completely free. The only thing that costs money or megabytes is the traffic used to download maps. If the phone uses exclusively the Internet of a cellular operator, then payment will be charged according to the tariff to which the subscriber is connected.
If the mobile device uses exclusively Wi-Fi or is connected to unlimited Internet from a mobile operator, then only Internet traffic will be consumed.
For business
What is geolocation for business? How can she help in its development? By tracking the demand for certain products in specific regions, the company can change the pricing policy in its branches. So, for example, you can set lower prices for goods that are not in demand.
In addition, for the convenience of customers, it is possible for each region to indicate prices in the currency used for payment.
What is geolocation for advertising? Thanks to the location of customers, it is possible to place advertising banners aimed at specific consumers interested in these products.
How to connect
What is geolocation in a smartphone? How to connect it and how to use it? On the phones of the fourth series, to enable the function of determining your current location, you need to go to "Settings". In this menu you need to find an item called "Geolocation" and activate this function by moving the key to the side.
After enabling this function, you will be asked to choose which programs you allow to use data about your location.
Next, you will be prompted to select a time zone. You can activate a function that will show on the main screen that the geolocation service is activated on your device.
What is geolocation on an iPhone? How does it connect? To connect this option on phones with the fifth series apple, you also need to go to the “Settings” section, from there go to the tab called “Confidentiality”, where in the very first line there will be a function called “Location Services”.
After activating this function, the system will offer to take all the same steps as in the fourth model. You will need to choose which programs can use the data about your geolocation, and determine the time zone.
What is iAd geolocation? It has the same purpose as for iPhohe. This program is included universally.
The only difference that can be very useful is the ability to find a lost or stolen phone using a tablet on the same iOs platform.
To do this, you need to install a special program called "Find iPhone." You can download it for free through the AppStore application. Next, you need to register in this search program by entering the Apple ID data there. Then you need to check that the “Find iPhone” function is enabled on your phone. In order to do this, you need to go to the "Settings" section, go to the tab called iCloud, in which you can activate this function.
In order for the service to work, you need to enable it and enable the use of geolocation.
The latest version of the fifth series software offers an additional service. In the same menu where the phone search function is connected, you can enable the function by which the lost phone, before being completely discharged, sends data about its current location to the manufacturer.
To find a lost or stolen phone, you need to go to the "All devices" section from another device that was previously paired with it. Next, go to the “My devices” tab, where the model of the lost phone will be visible , select it, after which the location of the requested device will be shown.
If the missing phone is disconnected, you need to check the "Notify me of a find" section in the device from which it is searched. In this case, when the phone starts working again, you will know exactly where it is.
For the convenience of searching, this program has several useful functions. You can go to the settings of the program “Find iPhone” and put a check mark next to the item “Play sound”. If it is activated, when searching for the device, an audio signal will turn on , with which you can easily detect a lost device.
The second useful feature of the program is “Lost Mode”. If you activate it, you can block the phone, while on its display will be displayed the number by which those who find it can call you.
The third function is called “Erase iPhone”. With its help, you can remotely erase all your personal data stored on a lost device.
If the phone was lost and all data was deleted from it, and then it was found or returned, you can easily restore all personal information using the backup copy that any device of this company makes every time you connect to a personal computer.