Perekrestok is a supermarket chain that was founded back in 1995 in Moscow. Today it includes 387 stores in different regions of the country. Buyers are offered high quality products from the best suppliers. Like other networks, Perekrestok offers its regular customers a club bonus card. It allows you to accumulate points and exchange them for discounts. Read more about how to get and activate the Crossroads card in various ways, read on.
How to draw up a card
To participate in the program, you must purchase goods in the supermarket chain "Crossroads" and "Green Crossroads" in the amount of 500 rubles. The card is issued by the cashier free of charge. It is sealed in an envelope containing a form. It must be filled out and transferred to the cashier at the next visit. This is one of the ways to activate the Crossroads card (Nizhny Novgorod).
Earning and writing off points
Bonuses are credited to the account when paying for any goods in the Perekrestok chain of stores, provided that a club card is presented. The number of points awarded depends on the amount of the purchase:
1. Up to 2 thousand rubles. - 1 bonus for every 10 rubles spent.
2. From 2 to 5 thousand rubles. - 5 points for every 10 rubles.
3. More than 5000 rubles. - 10 bonuses.
The accumulated points can then be used to pay for goods in the same stores. Conversion occurs at the rate: 10 bonuses = 1 ruble. To write off the discount, it is necessary to inform the cashier before payment how much you want to pay off at the expense of points. The program conditions are quite simple and understandable, so it’s worthwhile to figure out how to activate the Crossroads card.
Book club
LitRes is one of the partners of the Crossroads program. A club card, which can be activated according to the instructions presented below, allows holders to exchange accumulated points for cash certificates. To do this, you must:
- Register in the “My Account” on the website of “LitRes”. The password is the date of birth in dd format. mm years
- Activate the “Crossroads” card number or enter the mobile phone number indicated in the application form.
- In the "Privileges" section, select a certificate and exchange it for points.
- The received 16-digit code must be activated on the LitRes website.
In addition, the book club is a partner of the program on standard terms. For every 10 rubles spent on the card, 5 points are awarded. Purchases can be made directly through the site. Bonuses are credited to the account during the day. Those who want to buy books with discounts should take care in advance about how to activate the Crossroads card via the Internet.
Co-branding program
For convenience of settlements in supermarkets and partner stores, you can use a special debit or credit card issued by Alfa-Bank. It allows you to accumulate points according to the rules of the "Crossroads" program, and also provides access to other products of a credit institution:
- Free Internet banking, with which you can pay for a mobile phone, utilities, Internet, traffic fines, taxes, transactions, merge a bank account with Yandex.Money or Webmoney.
- Cash out at one of the 2,000 ATMs that operate around the clock.
- Activate SMS-informing service to control operations and make payments.
- Get detailed information on program conditions from the call center.
- Credit card holders can also:
- use the funds of the bank for free within 60 days;
- receive a renewable limit of up to 90,000 rubles;
- repay debt at branches, through ATMs, in a call center, online banking or through payment systems.
Service
Debit card service costs 350 rubles. per year, and credit - 1225 rubles. For this money, a person simultaneously gets access to the services of a bank and participates in a loyalty program. In addition, points to program participants are awarded not only for purchases in stores of the same name, but also in other shopping centers, pharmacies, etc. The conversion is the same: for 10 rubles, 1 point is credited to the account.
To draw up a debit card, you must provide:
- Statement.
- Passport.
- Club card (if available).
If you apply for a credit card, then, in addition to the documents listed, you must also provide a copy of one of the additional ones - a passport, rights, TIN, insurance certificate, OMS policy. The presence of the original certificate of work in the form of 2-personal income tax increases the chance of a positive decision.
How to activate the Crossroads card
There are several ways. One of them was considered earlier. It consists in filling out the questionnaire: full name, date of birth, phone number, address of residence, etc. These data are then used to enter the “Personal Account”. But the reviews of most users on the forums confirm that it is not always possible to activate the Crossroads card on their own. Profiles are lost, and points burn out. You can also try to activate the Crossroads card by calling the hotline: 8-800-200-9555. But this option rarely works, as it is almost impossible to get through to the operator. In addition, in any of the cases described, it will be possible to use the accumulated bonuses 20-30 days after the data are received in the database. That is, you have to wait a long time.

Therefore, it is best to activate the Crossroads card via the Internet. You can do this on the store website. In the bottom line in the right corner there is a link of the same name. The next step is to confirm your intention, indicate the number of plastic or mobile phone. The default password is the date of birth. Here's how to activate the Crossroads card. The activation code, which must be entered in the next step, is printed on an additional check issued by the cashier. If it is not preserved, then you need to make another purchase using plastic.

At the next stage, you should fill out a form with the fields of the questionnaire: full name, address of residence, phone number, marital status, presence / absence of children. Another field “Date of birth” is filled in automatically, as it is used as a password. In the future, it can be changed in the "My Account". SMS alerts with current promotions will be sent to the indicated mobile number. To refuse the service, you need to uncheck the corresponding field of the questionnaire. Similarly, you can deactivate the service by email. At the end, you must put a checkbox that you agree to the terms of participation in the program, and save the profile. If all the fields are filled in correctly, then at the next stage the “Card was successfully activated” window will appear. Now you can enter the "My Account".
Additional features
You can find out the balance of accumulated bonuses in several ways:
- calling the hotline;
- sending SMS with a card number to 2663;
- View data in the check;
- activate the service of constant updating of data on the balance in the “My Account”.
In addition to the main card, you can also draw up an additional one, transfer it to family members and accumulate bonuses faster. It will not work to use the discount from the second card.
In addition to the main points, additional four are also awarded - for purchases on a birthday or for selected groups of goods: groceries, milk, seafood, drinks, meat, related products, bakery products, baby food, sweets, fruits, and diabetic supplements. Any of these categories can be activated as an additional one and get 4 points for 10 rubles spent, regardless of the purchase amount. Validity of the action - from one month. If after its expiration the group of goods has not been changed, the discount is extended for the same period. You can manage the settings by calling the hotline, or through the "My Account". The only group of products that does not fall under the terms of the program is alcoholic beverages.
Conclusion
Thus, the program participants have many advantages. Therefore, it is worthwhile to activate the Crossroads card as soon as possible and begin to accumulate points.