Many people often ask themselves: how do tactics and strategies differ from each other? The difference here is only in the scale of operations. There are simply no other fundamental differences. Most clearly, this difference is manifested in the time intervals with which concepts operate.
Separately but together
In the case when a person makes a plan of his day - this is his tactics of action regarding the week. If a plan is drawn up for the next couple of hours, then this will be a tactic for the day. Organization of the day is already becoming a strategy for organizing watches. So, between the terms "tactics" and "strategy" the difference is more than noticeable.
It must be clearly understood that these two concepts exist together, since tactics are related to strategy, and strategy, respectively, to tactics.
Example
You can take as an example a certain task of organizing a business. This will be a strategy. In this situation, this is a strategy for making a profit based on the provision of any services. Everything that is included in the business itself: search and networking with customers, development of sales plans, creation of training programs for employees - all this will already be a tactic, but only in relation to the strategy described above.
We can assume that the person decided that the best method for selling services is advertising on the Internet, used on your own site, through which you need to get customers. Is this a tactic? Of course, it is, only in relation to the idea of ​​a person’s business. But, at the same time, this whole idea will be a strategy for promoting services and advertising. This is the difference between the concepts of “tactics” and “strategy”.
At the same time, the site can be promoted in different ways. You can carry out full optimization for search engines, you can buy ads on third-party, already well-known sites. Note that this will all be the tactic of promoting a website to sell services.
This whole concept can be compared with the principle of nesting dolls. The one into which others are invested is a strategy, and the nested nesting dolls of a smaller size are tactics. Each tactic will be a strategy for the internal.
Basic strategy
Analyzing the above, it will be appropriate to indicate a term such as a basic strategy. This definition can be presented as the strategy on which the development of other strategies for the implementation of certain activities is based. If you return to the above example of organizing a business, it is worth noting that the very basic strategy here is the very idea of ​​implementing this activity. It is this basic idea that will largely determine the failure of a business or its success.
And again an example
For example, the effectiveness of an idea for a predetermined city at the current moment of time is 30 percent (that is, everything else is done without errors and thirty of the hundreds clients who were contacted with the provision of services come). It would seem that this is very good. But this is only under ideal conditions, when everything else does not cause any complaints: the right people were chosen to handle the offer, the scope of services was chosen correctly, the business program was developed correctly, it was sold correctly. That is, all this suggests that the development of a strategy that obeys the basic, basic is one hundred percent effective.
In fact, this is very difficult to achieve. At each level of the strategic system, efficiency will be lost. If the sales result is 10 percent, then out of the above 30 customers, only three will use the services.
What are all these negative thoughts for? How is it possible to evaluate the basic strategy? And is it possible?
Strategy Evaluation
The assessment question is very difficult and controversial. Traditionally, you can answer it using expert ratings and the opinions of marketers. The meaning of the numbers here is not the most important, since most often they are difficult to obtain. It is more important to understand that the degree of effectiveness of the basic strategy and its viability are predetermined by the success of the activity as a whole. Attempts to improve private strategies do not fundamentally change the whole situation, because the whole problem may lie in an incorrectly built basic strategy.
Let's say a business is conducting training seminars on personal growth. Does anyone need them? They are interested in about 5 percent of people. This is based on the experience of many businessmen. Seminars on sales techniques are in demand higher - from 10 to 30 percent. Of course, these values ​​are approximate and in different situations can be very different from each other. At the same time, the difference in the quality of demand at the same cost of the workshop is important.
It is possible to sell seminars on personal development very well, but this will be of little use, since the price for one attracted student is very high, and the prospective profit will not pay back the invested funds.
So, it becomes clear that in a situation where the basic strategy was incorrectly built, even the correct implementation of the embedded tactics will not be able to correct the situation. All plans will simply be doomed to fail. This can be compared to letting a boat in the shower with the hope that it will someday go to sea. And this will never happen, since it is limited by the framework of the basic strategy. If it were launched in a stream, then the chances would be much higher, and in the river - even higher. The boat itself can be as stunning as you like, but it does not affect anything. These are the features of tactics and strategies.
Conclusion
Summing up, we can say that tactics and strategy, the difference between which is significant, depend on each other. Choosing the right strategy can determine the success or failure of the entire enterprise. A strategy in itself cannot be independent. Without her tactics, she will be abstract.
Thus, it will be wrong about some fundamental differences between these two concepts. They should be considered in a subordination relationship. A tactic itself can be a strategy for other tactics that obey it.
It should be noted that almost everyone from birth is a strategist and tactician. After all, the plans built at school age, which were drawn up for becoming someone, were carefully thought out, and on their basis a strategy was built. Determining the right goal leads to success.