Many prominent figures of Russian culture set themselves the goal of glorifying their native country at the international level. It is important for them that the world learn about the original Slavic traditions and outstanding masters. A striking representative is Ulyana Sergeenko. At a global level, a fashion house with her name successfully represents Russian show business. Along with "Givenchy", European fashionistas and connoisseurs of haute couture clothing also know the brand "Ulyana Sergeenko".
Restrained Sexuality
The success of the brand was predicted in advance, because gorgeous dresses, skirts, body and many other items of clothing are really worthy of special attention. Each detail of any of the things is thought out as fully as possible. There is no flashy eccentricity in the clothing collections, everything is reserved, strict and at the same time elegant and sexy.
Who is the designer Ulyana Sergienko, and how did it happen that dresses released from under the girl's sewing machine became insanely popular? Let's figure it out.
The childhood and youth of the fashion designer
On a hot penultimate day of the summer of 1981 in the city of Ust-Kamenogorsk a girl was born. The parents of the baby (by profession - philologists) called their child the original Russian name Ulyana. From childhood, the girl was different from her peers. No, she studied well. But at the same time, a grain of discontent grew in her, she did not like the school uniform, she did not want to be “like everyone else”, Ulyana wanted to stand out. This was often a stumbling block in relations with teachers and peers.
Since childhood, the girl knew English perfectly. In order to improve skills, Ulyana Sergienko goes to London. A girl from a young age wanted to become a brave and strong woman, able to pass through all obstacles. And her dream was fashion.
To be a model? Complex issue…
In 1997, the Ulyana family moved from Kazakhstan to St. Petersburg. There, for the first time, she took a step to conquer the top of a glamorous show business, the girl starred in an advertisement for the famous brand of shampoo. But she did not continue her modeling career, although her parents and relatives advised her to go to Paris. Instead, Ulyana enters the Humanities University.
A few years after graduation are covered in a veil of secrecy. According to unverified rumors, the path to high fashion Ulyana was discovered by none other than Peter Listerman. At that time, the girl already had a child from some kind of criminal authority, with whom she parted safely.
Marriage and social life
After some time, Ulyana Sergeenko met with insurance tycoon Daniil Khachaturov, the head of Rosgosstrakh. Without thinking twice, the couple tied the knot. Since 2009, replenishment has occurred in the country's secular lionesses, and Ulyana Sergienko has also been added to the camp of beauties. Photos of the girl now and then flash on the covers of famous magazines. She attends numerous world-class events: High Fashion Week in London is replaced by similar events in Paris, Milan and New York. In a girl, the dream of becoming a designer is gradually growing.
Retro style on the catwalk!
In 2011, a significant event for the whole world of fashion and for Ulyana itself took place, and her debut collection was released. Oksana Lavrentieva, familiar to the fashion world by the brand "Alexander Terekhov", helped the girl to work on creating dresses. Even then, the clothes of the collection contained notes of Russian traditions and original culture: details in the retro style of the Stalin era, fashionable in the early 20s of the 20th century, long fluffy skirts, restrained and at the same time flirty accessories and shoes - all this led to the wild success of the first couture creation of the fashion designer.
All the main trends of the outgoing season of 2011 successfully exist in almost the entire debut line. Skirts of maximum length, made of chiffon, muslin and batista, look quite organically with elements made of coarser materials: flush, shtof and buret.
Public recognition
After the show, the designer girl opened her first boutique in Moscow. It is noteworthy that even at the moment, when the clothes of the designer are very popular, the number of places where you can buy the thing you like is limited. This only indicates that the clothes of the fashion house are not for everyone, but, so to speak, for a small select part of the population. This fact is confirmed by the price. The cost of a dress or skirt rarely drops below the four-digit dollar mark.
However, the high cost does not frighten European and Russian fashionistas in any way, and the bright Slavic coloring present in every designer’s clothes, the absence of even hints of symbolism and futurism attract huge public attention.
Due to the successful debut of the couture house "Ulyana Sergeenko" ("Ulyana Sergienko"), dresses, coats, skirts and body dresses of this brand have become selected residents of the wardrobes of many celebrities. Anna Dello Russo, Astrid Munoz, Karin Roitfeld, Suzy Menkes, Ksenia Sobchak, Natalya Vodianova and many other representatives of show business and high fashion happily dressed in magnificent outfits of the Russian fashion designer. Patrick Demarchelier, Tim Blanx, Tommy Tone - even these great “whales”, on which European fashion is based, recognized the splendor of the girl’s collection.
Continuing a successful start
"Russian Lady" - this is how the West speaks respectfully of Ulyana. Several years have passed since the successful debut. Over the years, the model house has released several more collections. And, notably, all of them are worthy of attention. Each of the collections is full of vivid details and sensual silhouettes. The only thing that unites all models is the retro style. Many dresses and skirts are made exclusively in strict Soviet traditions. And they are not in the least spoiled by additional elements full of flowers and various motifs. Not at all. This is a kind of “highlight” that Ulyana Sergienko gives to each of his creations. Designer clothes are in great demand both domestically and abroad. Creative impulses girls do not interfere with any obstacles. Even problems in his personal life only positively affect the new creations of couturiers.
In 2013, the public was agitated by the news of the divorce of Khachaturov and Sergeyenko. However, this in no way prevented Ulyana from presenting her new spring-summer collection to the audience. As before, each model of the new series is elegant, restrained and at the same time sexy.