Residents of megalopolises spend a lot of free time in modern malls, where on one large square there are various shops, boutiques, cinemas, entertainment centers, cafes, restaurants, etc. For the first time, a nail bar began its work in the UK (London) and the USA (New York). Popular in Western countries, this type of business is just starting to develop here. The lack of such institutions is felt even in the capital.
A nail bar is a regular bar that is designed for express service. A more common area is nail care. The procedure does not take much time; lunch lunch is quite enough for her. The benefits of these manicure racks are mutual: for customers - saving time and money, and for entrepreneurs - profit.
Ideas
There are several formats for this niche:
- Highly specialized . The main range of services is hand care, nail extensions and manicures.
- Multifunctional . Here are: pedicure room, manicure bar, cabin for a solarium.
Room
A large business center or mall is best suited to open a nail bar. Manicure racks can accommodate as little as 7 square meters. According to experts, the payback period of such a manicure service is from 1 to 6 months. The costs required to open will be approximately $ 25,000. This is quite a bit compared to opening a nail studio in another room. True, for some square meters the cost of rent is implausibly overstated, and all profits will be spent on its repayment.
On the Russian market there are already offers for franchises of this entrepreneurial activity. Using this option, on average you will pay $ 10,000. The franchising package includes the choice of premises, preparation of the design of the project, control over construction work, staff recruitment, marketing consultations and first purchase.
Interior
When choosing a room, it is necessary to take into account the interior and the very atmosphere of the retail space. If she’s dull, unhappy, then customers rarely go to such a shopping center. Visitors want to feel comfort, calm, they want to relax from the routine of everyday days. In addition to the mood prevailing in the room, it is important how the nail bar itself looks. Stands for nail service - complex and thoughtful designs. Calculate the design of the manicure rack down to the smallest detail. The workplace for the master and for the client should be convenient. You can put soft chairs, armchairs, because the process of nail care takes a long time. The countertop should be made of a material that is least susceptible to spoilage. But this can not be avoided, because the master will be required to disinfect the working surface of the table.
The design of the nail bar should be bright and catchy so that it can be easily seen in the shopping center. Special equipment can be ordered from abroad, bought on the Russian market or made independently. Modern companies in the beauty industry offer many options for a variety of configurations. The average price for a nail bar is about 6,000 euros, and production takes less than a month.
The main idea of a nail bar is to provide its customers with free communication. When creating a decor, do not forget about entertaining visitors (TV, video player, music center, coffee maker, kettle, comfortable sofa, coffee table , etc.).
Customers
The main clients of the nail bar are women. This may be ordinary visitors to the shopping center, business women who ran for lunch, students or employees of the same center. Many of them will undoubtedly want to put their pens in order quickly and cheaply. Services can be provided at the same time to three clients, and if the area and patency of the place allows, you can add a few more specialists. A manicure session lasts about 30-40 minutes, and the extension takes 2 hours. So that customers do not get bored, they are offered to watch movies or clips, listen to music, drink coffee, tea or juice.
To attract a larger flow of potential customers, use advertising. Students will be happy to hand out flyers for a small fee. Offer media employees, in exchange for manicure services, to place a small advertisement in their publication. At first, some discounts or promotions are possible, which, of course, will bring a small profit, but will attract new customers to the nail bar. A manicure service should not scare your visitors with prices, think about how much you would really pay for the services rendered.
Documents
In most shopping centers, permits are handled by the administration. Find out if this is true. Perhaps you yourself will be able to resolve issues with Rospotrebnadzor or another authority. To conduct a business such as a nail bar, you need an extensive package of documents, but certificates and a license are not required.