"Instagram" is a fairly well-known media product on the Internet. Every day, hundreds of thousands of photos are published in it, a huge number of comments are left, and a dozen different goods and services are advertised, both in individual regions and around the world. It would be shortsighted to miss such an opportunity to conduct promotional activities and inform your audience. Therefore, many beginning and current entrepreneurs are asking themselves the question: how to create a business account on Instagram? Here you will see step-by-step instructions and some useful recommendations for maintaining your profile.
Why do I need a business account
Thanks to this type of profile, there are a lot of opportunities for advertising your business and sales. Every second on Instagram advertised a mass of goods and services that find their customers. Audience coverage is very large, plus the owner of a business account can receive and track statistics on their publications, and not only “likes” and subscribers are displayed, but also views, which allows you to find out if your information has reached consumers. In addition, you will receive a Contact button. This feature will help your customers reach you, find the street where your organization is located, or write an email.
Russia and business account
There is great news for our compatriots. Recently, Instagram has begun to support the ability to conduct business accounts from Russia. Up to this point, Internet entrepreneurs had to look for workarounds, for example, to use American VPNs (anonymizing, replacing the IP address), which greatly complicated the creation of a business account. However, the biggest problem was maintaining an account: viewing statistics and other functions also required an American address. Because of this, most users did not know how to connect a business account on Instagram.
What is required for an account
Nothing complicated will be needed in order to understand how to make a business account on Instagram. All you need is access to the Internet and a mobile device on Android or iOS to install the Instagram application. Next, you will need a Facebook account, preferably with real user data, as well as a special business page on this social network that is linked to the account. It’s better to set up a profile on Facebook using a computer, it’s more convenient and faster. You will see more detailed instructions on creating business accounts on social networks below.
Facebook Page
Before you learn how to set up a business account on Instagram, you need to register on a social network using your data or go to a profile if it already exists. Further in the upper right corner there will be a button - "Create Page". Click on it, then select the page type, read about the conditions and requirements, then select one of the proposed types for the enterprise or product, and enter a name. Then the social network will offer you to fill out information about the enterprise, select an image, indicate the site of your business or integrate with the page in other services.
It is not recommended to skip any of the steps proposed by Facebook, otherwise the question "how to create a business account on Instagram can find new difficulties, you may have to repeat all the steps from scratch, which will take a long time. Many will be interested, and what’s more about Facebook.” "? The answer is quite simple - the social network acquired the rights to Instagram back in 2012, and now takes advantage of the advertising opportunities provided by the two media products. Perhaps the integration may seem too intrusive to users, but there are pluses to everything, because a business account is designed to do its job, and Facebook’s advertising policy will attract you more customers from both social networks.
How to make a business account on Instagram
This step is worth starting only after creating a similar page on Facebook. If you already have it, then this is wonderful, because more than half of the routine has already been done, and you will not need to fill out almost anything. So, how to make a business account on Instagram? Just go to the "Instagram" from a mobile device, open the account settings and select "Switch to company profile." Everything is ready, now you have access to various useful information, business statistics and other delights of a commercial account. Now you just have to take care of the content on your page, however, many users do this before they ask themselves how to create a business account on Instagram. Despite this, it is important to follow certain rules, for example, your publications should correspond to the purpose of the page, be relevant and interesting, and if this is a product, it is advisable to make it so that users clearly see its characteristics and cost.
In addition, it is important to comply with the user agreement, conduct business honestly. In case of any difficulties, it is recommended to contact Instagram technical support or use the help built into the application.