In our time of advanced technologies, it is simply impossible to imagine an equipped house in which there would be no such type of household appliances as a refrigerator. The advantages of using such units are obvious: convenient, practical and profitable. Any family entering new housing first of all acquires this particular equipment, and in the event of a breakdown, few can afford to live without a refrigerator even for several days. Such popularity has become the reason that most manufacturers of electrical appliances have established lines for the assembly of cooling devices.
The market is full of offers for every taste and budget, and it is the latter factor that very often becomes crucial for most consumers. Many can not afford imported samples, however, despite the high cost, buyers prefer to choose high-quality household appliances. But it is worth remembering that you can always find a compromise solution. Belarusian refrigerators are the best option for anyone who wants to buy good equipment at an affordable price.
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The most famous manufacturer of refrigerators in Belarus is the Atlant trademark . This brand quickly won consumers both within the country itself, producing it, and abroad. Belarusian Atlant refrigerators are successfully sold in the territory of the CIS countries, as well as in Western Europe, which speaks in their favor, because demanding Europeans can afford to buy equipment of their own production. A few years ago, you could also find Gefest refrigerators on sale, but at the moment they have redesigned their activities to other household appliances (stoves, gas stoves, boilers, small household appliances).
Atlant is not a new enterprise; it is based on the facilities of the Soviet Minsk, which produced refrigeration equipment back in 1959. Belarusian refrigerators Minsk-1 entered mass sale in 1963. This model came out with a circulation of just over three thousand copies per year, while modern Atlants produce 750 thousand over the same period. The plant’s capacity is enough to create more than a million units in one calendar year. A staff of about 6 thousand people is working on all production processes.
Features
In addition to meeting the needs of the domestic market, Atlant successfully overcomes competition with other manufacturers from Russian and Ukrainian buyers. The share of sales in Ukraine is huge (80-90%), the Russians have a little less, but still very significant.
An important distinguishing feature that justifies the popularity that Belarusian refrigerators use is reviews of grateful customers. It's no secret that on their basis the brand reputation is most often built. Atlant has established itself as a manufacturer of durable, high-quality and modern products. A huge staff of professionals is working on this, and support for the initial reputation is provided not only by workers on factory lines and advertising managers, but also by a powerful research laboratory that studies the preferences of customers, their expectations and needs.
Kinds
Due to the fact that Belarusian refrigerators are sold not only in the post-Soviet space, but also in the EU, Atlant manufactures equipment taking into account the standards and requirements of its western partners. First of all, refrigerators are created with a sufficient level of energy saving. In the lineup there are models that correspond to classes A and A +, which allows you to save on the payment of expensive resources by a quarter.
In addition, Atlant refrigerators boast a really long warranty period, which is important for domestic buyers. If imported products guarantee uninterrupted operation and free service for their equipment for only 3-7 years, then Belarusian refrigerators will last a good ten years under warranty. After this period, the buyer can safely use his unit, especially since the components for Atlant refrigerators are manufactured for all models within 10 years, even after they are removed from mass production.
"Atlanta" differ in height - from very low (140-150 cm) to spacious giants over two meters. Another important parameter is the width. Belarusian refrigerators are produced in three versions of 54, 60 and 70 cm. While it is important for domestic buyers that the equipment is deep and roomy, Europeans choose models more compactly, since it is not customary to cook a lot for the future.
The color variety is also pleasing, the bulk of the equipment is covered with the usual white paint, but for lovers of original solutions the manufacturer offers models of silver, gray, beige and red tones.
Prices
"Atlant" is a brand of Belarusian refrigerators, characterized by affordability. The average price of such units ranges from $ 300. Before the crisis, they were a little cheaper, but the devaluation of the national currency and the exchange rate hike did their dirty deed.
In any case, it is much more profitable for the consumer to purchase the budget Atlant, since the formation of its price is affected not only by the purchase of imported equipment and components. The production is located in Belarus, and the purchase of equipment from this country will be cheaper than analogues from Asian or European countries.
The availability of refrigerators during a crisis is especially important. In difficult economic conditions, buyers are paying more and more attention to three characteristics: price, quality, attractiveness. It should be noted that the Atlanta satisfy them all.
Customer opinion
No matter how bright and colorful the manufacturer painted his products, each buyer will be interested in it from those who have already purchased this or that model of technology. What can we say about such popular products as Belarusian Atlant refrigerators? Customer reviews about it are mostly very good. So, the average rating of this brand exceeds the mark of 4 points (on a five-point scale).
Buyers respond well to the silence of the operation of refrigerators, in addition, they freeze well. The cooling system of this manufacturer is special, it allows you to control the temperature both inside the refrigerator and inside the freezer.
Of the negative, there are often complaints about insufficient equipment (lack of a tray for freezing ice and a brush for cleaning the drain, a small compartment for storing eggs) and the fragility of plastic elements such as boxes for vegetables and fruits, shelves in doors and freezers.
What do the pros say?
Belarusian-made refrigerators are certainly good. This is confirmed not only by ordinary customers who use them at home, but also by professionals. The repair technicians note that there is no problem with the order of components for devices in case of breakage. The manufacturer satisfies requests within a few days. The plant itself in its service department sees some flaws and seeks to improve the quality of its work. So, in the immediate plans to make sure that in case of breakdown the consumer receives his equipment as soon as possible. To do this, expand the staff of service personnel and service centers.
Near future
The Atlant company is confidently looking to the future, looking for new partners abroad. This gives us hope that the manufacturer will delight its customers with good and inexpensive household appliances for more than one year. Studying the features of the market, Atlant seeks to satisfy consumer demand and is sensitive to all changes in the competitive environment. The company plans to debug the production line of two-door refrigerators, equipped with modern electronics and "smart" functions.
The manufacturer and so creates his products with an eye on the peculiarities of the mentality of their customers. It happens that an inexperienced housewife can load an unheated dish into the chamber or overdo it with the loading of the refrigerator compartment. In such cases, devices of the Atlant trademark warn their owners about the created dangers, which significantly prolongs their life.
In addition, manufacturers take into account problems that are independent of the owner of the refrigerator - voltage drops in the network, the possibility of frequent power outages. Thus, Atlant refrigerators can cope with loads exceeding the prescribed 220 volts (up to 250) and extend uninterrupted operation if the voltage drops to around 170, which is especially important for residents of rural areas.