Remember how the questionnaire topic was popular among schoolchildren before? It was an ordinary notebook, which was carefully framed: various (especially provocative) questions were written in it , both personal and on all kinds of distant topics, painted, pasted, to make it bright and attractive. Then this notebook was allowed throughout the class to be filled, and then read, learning all sorts of interesting facts about their classmates.
Times have changed, and the place of polls recorded on paper has been taken by electronic ones posted on social networks. Their essence has not changed, but the main purpose is to collect information about a particular category of people. However, now they perform a number of other functions, which we will talk about a little later. To begin with, we’ll look at how to create a survey in Odnoklassniki and what topic to choose for it.
We are doing a poll on our page in Odnoklassniki
More recently, users of this social network were not able to do polls. First they appeared "VKontakte", and later were implemented here. However, today they literally flooded all kinds of groups, and also appeared on the pages of many friends. Do you also want to keep up with the public? Then read about how to add a poll in Odnoklassniki to your personal page.
It is very easy to do. Find the field for entering the status (it is called "Share with friends") and click on it with the cursor. A tab with four buttons opens, from which you can select the action you need. So, here it is proposed to insert text status, share a picture or a musical composition, here you can add a poll. The button we need is the most extreme on the right - click it.
You will see a new survey field that you must fill out, namely:
- enter a question (one line);
- enter answer options (any number of lines).
You can also determine how to answer the question: the ability to select several of the proposed options or only one (to do this, check the corresponding box).
In addition to the survey itself, you are invited to add a thematic picture or audio recording, as well as a link. The latter is very convenient if you want to know the opinions of users on some issue or situation described on a third-party resource. Such additions will attract the attention of a larger audience than just a text question.
After the work is completed, click the button to share the survey with friends. They will be able to see him in their news feed and vote. If you want the survey to be in your status, select the check box next to the "Put a note in status" field.
Poll for group placement
If you are the owner of the group, then you are probably interested in how to create a poll in Odnoklassniki for placement not on the page, but in public. This is done as quickly and easily as in the case of a personal survey.
Log in to your group as an administrator and click on the field to create a new topic. A line is already familiar to us with a choice of buttons for placing a particular material. Select the last one and fill out the survey form. As you type in the next answer, new lines will appear. If any of the options seems superfluous to you, delete it by clicking on the cross in the upper right corner (appears when you hover on the corresponding answer).
When the survey is ready for public attention, click on the "Share" button. It will be available to all subscribers of your group and those with whom they want to share it.
What are polls for?
Well, we know how to create a poll in Odnoklassniki on our page and in the group. But why make them? Is it really for the sole purpose - curiosity and desire to know someone else's opinion on any issue? Not really. The main reasons for questioning users of the social network are three:
- the goal we already understand is to collect information about the preferences, interests of friends and group members;
- collecting information about the needs of users (in order to derive commercial benefits);
- advertise your profile or community (viral way).
Let's consider each of these reasons in more detail.
Survey Goal: Community Subscriber Interests
Why do we need to know them? And in order to satisfy them. After all, what is the main goal of a public / group in a social network? Gather like-minded people in one place and post content that will be interesting to this category of users. Here you can advertise some goods / services, but to attract attention, you need to interest people. If they are interested in reading material posted in your group, participating in discussions, etc., then they will be more willing and more loyal to receive information from you about a product that you will promote.
The purpose of the survey: to identify the needs of group members
In groups, you can often see polls aimed at identifying the needs of the audience. This is a fairly effective way to find out what exactly this category of people needs, what requirements it presents to a particular product / service and what properties / characteristics are most important for them. For the creation and development of the business, as well as subsequent advertising, this information is very valuable.
Purpose of the survey: viral advertising
Advertising is one of the most important reasons polls are created. You probably know that the record you like (including the survey) can be estimated by setting "class". Thanks to this simple way, many publics advertise their community. In order to gain great popularity create surveys and page owners. Thanks to the "viral" distribution of your survey across the network, you become known to a wide audience. And you reach your goals faster (promote a group, increase the number of participants, sell a product).
Surveys on the personal page: motives of creation
If this is your personal page and a survey for friends, then there may be various motives for collecting information:
- get the opinion of friends about some things that you are going to purchase;
- ask for help in making some kind of decision when you are facing a difficult choice;
- just for the sake of curiosity, in order to understand what views your friends have on various situations and events.
Depending on these reasons, before creating a survey in Odnoklassniki, think about the most successful wording of the question and offer as many diverse answers as possible.
Odnoklassniki survey topics: options
So, after you have decided on the purpose of creating a survey, you need to implement it. The most important and difficult thing is to come up with a topic, and depending on it, an interesting question and answers. How to do this? Let's figure it out.
Identity Survey
What poll to create in Odnoklassniki if you need to identify the interests of subscribers to your community? The topic of the question should be close to the theme of the group. For example, if this is a public on the topic of healthy lifestyle, then offer the audience a question about how they prefer to keep fit. This may be fitness or dancing, swimming, yoga, etc., proper balanced nutrition or diet, or there may be some kind of unconventional methods. Do not forget to make the option "Other" with the ability to comment on it. Depending on the results, you will understand what you can focus on when writing content, what information would be interesting for subscribers to read.
Needs Survey
Similarly with preferences. For example, you are going to open an online store and reflect on which assortment will be in greatest demand. Create a survey on which categories of products users prefer to order on the Internet (or would like to) and which ones to buy in a regular store. Or ask about specific brands if you have already decided what you will sell.
Promotional Survey
And how to create a poll in Odnoklassniki, if your goal is to advertise the community? In this case, questions (as well as answers) should catch, attract attention, arouse the desire to discuss, debate and share them with friends. Indeed, this is precisely what the task consists of - so that as many users as possible share your survey with other people. Questions can be both funny and deep, complex. The main thing is that they are interesting to people and especially to your subscribers. These can be polls on gender relations, political discussions, as well as those that make you laugh, joke, etc.
As for how to do polls in Odnoklassniki on your page, everything is much simpler here - choose topics that are interesting to you yourself and questions that you want to hear answers to. This can be films and books, favorite brands, discussion of situations from personal or political life, and more.