In order to promote their account on Instagram, its users conduct various draws. People like to receive prizes, so holding a draw will attract additional subscribers. In this article, we will consider how to conduct a draw on Instagram.
Repost draw
We post a banner in the account, which should be bright and memorable. It is desirable to provide information on the timing of the drawing, as well as on the prize being drawn. Talk about the event for which the lottery is being held.
Any draw must be accompanied by an indication of the conditions. To hold a raffle on Instagram on reposts, the following conditions must be observed:
- Sign up for an account
- repost, while indicating an account;
- put a serial number under the photo in your account.
The positive aspect of this draw is that it provides a good growth of subscribers with a relatively simple procedure for identifying the winner. Of the negative aspects, it is worth noting that there are participants whose purpose is to hunt for a prize, and for some it is quite difficult to repost.
Hashtag draw
This version of the draw largely coincides with the previous one. In order to draw a hashtag on Instagram, you need to repost the photo with a unique hashtag.
When conducting this type of draw, you can give out the numbers yourself using this hashtag.
Such types of draws are also carried out when reposting advertising posts. When forming a hashtag, you need to form it from the name of the advertised product or company that produces it.
Using hashtags makes it easy to determine the winner of the draw.
Circular draw
Some account holders are wondering about how best to hold the rally on Instagram. They begin to unite (those of them that have a comparable number of subscribers and similar topics) and hold a big competition called round robin. All accounts participating in the association simultaneously publish the announcement of the draw and give the same text, replacing the description of the prize and indicating the next organizer.
Participants in this drawing go through cyclic links from one account to another until they are again in the profile where they started their journey from.
How to conduct a draw in "Instagram" in relation to this type? It is best to decide on one specific topic. Next, you need to select partners. The most popular draws have more than 10,000 subscribers and promise large prizes.
After this, the partners are paired, with the latter pairing with the former.
Next, create a draw poster. This picture is posted by all the organizers of the draw, and they should have it without any changes. This picture will be liked by the participants of the draw.
The rules of the rally are formulated. The circle of the rally is drawn up correctly - you need to make sure that it does not go straight or turn back ahead of time.
Unlike the first draws, in this form it is quite difficult to determine the winner. You can choose it randomly from comments, likes, using the random number generator, you can create a fake account and select the winner using the methods proposed above from those participants who subscribed to it. In addition, you can draw lots from subscribers of a fake account. The same draw can be drawn in relation to the participants who left likes or comments under all the posters of the draw.
It makes sense to create a fake account if you plan a large number of likes, because Instagram only shows the last hundreds of likes. However, with a large number of subscribers, you need to conduct a draw on Instagram with a random number generator. Calculating a participant with a large number is rather difficult. Therefore, it is better to use the draw method.
As in the organization of previous draws, so for this type, there are positive and negative sides.
Positive and negative sides of the roundabout
The positive thing is that the organizers get huge coverage, which ensures an increase in subscribers, brand awareness is growing. In turn, participants do not need to repost, they get the opportunity to search for accounts that interest them and get more than one prize.
The negative is that there is a need to sign up for all the organizers. In these draws take part in a large number of people who only "catch prizes." In addition, friends must be indicated here, which not all Instagram participants agree to. As well as the difficulty in determining the winners described above.
Use comments on Instagram
In the instances of "Instagram", in addition to likes, reposts, participation in the "loops", you can leave comments. This type of draw can also be used when using likes as a weighting agent. In order to conduct a draw on "Instagram" according to the comments, you can add the condition that the participant must not only subscribe to a specific profile, but also write a simple comment on the post.
Moreover, it is better if the organizer himself formulates a commentary format, for example, "Our products are ...".
Using this type of draw does not bring a large number of subscribers, however, it draws attention to the profile of existing subscribers. With this type of draw, it is better to start holding them, and then switch to more complex draws.
How to determine the winner using a hashtag?
We have decided how to conduct the rally on Instagram, but any rally must end with the determination of the winner. Its determination should begin with the determination of the end date of registration of participants, for example, "Attention! The drawing starts on February 7 , the participants are recruited on April 8. The winner will be determined on April 9 by a random hashtag under the photo."
The winner can be selected by hashtag. To do this, you need to use the second device on which we enter your account. On the first device, turn on the video mode. On the second device, we find the hashtag and, to see the list of participants, click on it. On the first device, we record video in such a way that the frame contains a list and actions performed by you.
The choice of a winner is reduced to the fact that the entire list is scrolled and a winner is selected by random click, whose login is removed. After that, the participant’s fulfillment of the drawing conditions is checked, if everything is ok, then the winner is determined, if not, we perform the above actions again.
Determine the winner by generating random numbers
How to conduct a draw on "Instagram", we decided. But what if no one of the described methods for determining the winners is suitable? You can use the random number generator. To conduct a draw on Instagram is not only to attract participants who will comply with a number of conditions, it is also necessary to identify the winner. For this, random number generation is suitable. It can be carried out on several services.
Here are the most popular:
- Random is the most popular service. It can be paid and free (for small groups of participants).
- Randomizer - participants are loaded, shuffled and the winner is randomly selected.
- Fanpage Karma is an English-language service, numbers with any number of characters are generated. The service independently selects the winner by likes, comments, their joint application, comments with the most likes.
Finally
In the recent past, many companies have been thinking about how to conduct a rally on Instagram. Using this opportunity gives companies the opportunity to attract subscribers to their page in this network, which are likely to become customers of this company, at relatively low cost of prizes.