Where did the MTV channel go? This question has recently flooded all Internet forums. More precisely, the question “Where does the MTV channel go?” First appeared. It all began after the appearance of information about its closure by ProfMedia.
Everyone knows that MTV Russia began broadcasting in September 1998. This is an analogue of the American television channel MTV, dedicated to popular contemporary music. In our country, the broadcast was opened by the Prodigy concert in Moscow. The first foreign video was Jimmy Page and Puff Daddy's “Come With Me” video. And among Russian performers, the honor of becoming the first was given to the Mumiy Troll group with the video clip Vladivostok 2000. Until October 2001, MTV broadcasts could only be watched in the morning and night on 33 TVKs. But already on October 2 of the same year the question arose for the first time: “Where did the MTV channel go? At the usual time, European news began to appear on 33 TVKs, and MTV then completely switched to decimeter waves.
Since 2002, they gradually began to change the format of the channel. New show programs of Russian and foreign production appeared on it. And such rating programs as “Good Morning”, “Gimlet Rule”, “VIP Caprice”, “12 Evil Spectators”, “Shit Parade” were closed. Accordingly, the hosts of these programs, Anton Komolov, Yana Churikova, as well as Vasily Strelnikov and Olga Shelest , also left . Since 2010, a significant decrease in the channel’s audience was noted, MTV’s leadership attributed this to the growing popularity of the Internet - this is where people began to watch video clips more and more. But I must say that viewers have repeatedly shown displeasure that in the daytime there is completely no music content. In May 2013, the contract between Viacom and ProfMedia for the use of the MTV brand expired, and from the first days of June 2013 the MTV Russia channel disappeared from the air. Rather, it was closed, and at this frequency launched a new entertainment project called "Friday".
And where did the MTV channel go, what happened to everyone's favorite? Immediately make a reservation that he did not disappear. In June 2013, his management company changed. It is under the editorial control of VIMN. Now the restart there is led by the popular TV presenter Yana Churikova, who promises that the content of the TV channel will become more interesting for Russian viewers. The updated broadcasting of MTV Russia began on the first day of October 2013, but so far it is available only on MegaFon and Rostelecom networks.
The air was opened by the winner of the "Choose Me, MTV" Muscovite Nikita Vostrykh. The ratio of music and entertainment programs will be 35% and 65%, respectively. Inga Soboleva became the leading channel, and his “voice” - Danila Romanov. In the new season, viewers will see such shows as “Wheelbarrow for pumping”, “Beavis and Butt-head”, “Podstav”, “Loneliness in the network” and many other programs. Among the new products will be offered "Royale Beach", "Hollywood Hills", a line of performances by world music performers of various directions. Also in the new season there will be programs "Clumsy", "Simple Jane", "Overgrown" and "Unsuccessful".
For those who are asking the question “where did the MTV channel go?”, We inform you that negotiations are also being conducted with other satellite and cable broadcasting operators, very soon MTV Russia will become available for subscribers of other networks.