During the years of rapid development of the Russian television market, when the country freed itself from ideological uniformity, television screens flooded TV channels of various quality. Many of them disappeared, many remained, but significantly reduced the distribution area of their signal. However, the TNT channel managed to climb to the top of the television Olympus and gain a foothold there.
Components of success
The way "TNT" - "Your New Television" is deciphered, immediately predetermined its development and evolution towards an entertaining and youth channel. It would seem that there are enough such channels on Russian television, so how does it attract its viewers? Let’s try to figure it out: the target audience of TNT is mainly young people, but it’s not easy as a social group, but as the most promising part of it - many programs of this channel are oriented to them. At the same time, the company’s team is trying to select new faces with the help of all kinds of castings that reveal the talented sides of young people. With due diligence, they may well be part of the characters in the series and participants in various reality shows. And all other people, no doubt, are interested in watching the ups and downs of the television career of their neighbor, relative and just acquaintance. Therefore, the channel ratings are always quite high and continue to grow.
Channel Secrets
As TNT stands for, it should be presented: the overwhelming majority of our country’s people like the KVN game, like fresh jokes, bright and non-standard humor. A larger number of former participants in the popular program are filmed on this channel, moreover, they are its visiting card. Suffice it to mention the Comedy Club and its residents, each of whom went through the crucible of humorous selection. The quality of TNT and the broadcasts of its production is highly appreciated by TV people for their originality, diversity and attempt to make the channel interactive, giving each person a chance to show off on air. "Comedy-battle" annually replenishes the piggy bank of the channel with real humorous masterpieces. It is also popular with Russian viewers for the lack of news programs, analytics, political and economic programs, which makes TNT a fashionable channel for young people.
Company concept
The creators did not think long about how TNT stands for it, they immediately came up with the main idea of the new channel - a new, funny, positive - these are the three pillars on which the success of the new television is based. The creators gave a lot of airtime to sitcoms - this is a comedy genre, ridiculous situations in which a person gets. All TNT series are very popular: Univer, Interns, Real Boys, Zaytsev plus one, and many others. Moreover, each creative, talented group can try their hand at this channel, and if the audience loves their work, then we can say that the registration on the TNT frequency is provided.
How is TNT decrypted? "Your New Television" - this means a fresh approach, original solutions, like-minded people. It is enough to show imagination, to give room to creative thinking - and the channel in the literal sense of the word will become yours!