The formation of an individual image is the key to successful work. A business leader is a key figure. They judge the whole company by it. Therefore, the image of the manager should be carefully thought out.
The image of a person develops throughout life. The following factors affect it:
- Parenting. Parents in childhood lay the norms of behavior and individual characteristics.
- Experience gained. Over time, the accumulated information affects the image of a person. This experience lays the foundation for professional style and creates the image of a manager.
The formation of the manager’s image begins with improving his appearance. In order, there should be a hairstyle, teeth, nails, skin. An observant person in a suit, hairstyle and makeup can make a conclusion about personality characteristics. Therefore, the appearance should always be neat. Makeup should match the type of face and be as natural as possible. When choosing clothes, you need to pay attention to:
- dull colors, in harmony with external natural data;
- special cut, emphasizing the advantages of the figure and hiding flaws;
- business style of clothing reflecting the scope of activity;
- modern accessories that will make the image complete (ties, gloves, hats, watches, purses, briefcases, folders, etc.).
For a manager’s image to be worthy, you need to be able to combine clothing items and accessories.
If a person has no taste, then you can turn to stylists and image makers.
Image building is also influenced by professionalism and
communicative competence. The manager must promptly respond to changes in the economic situation, make competent decisions. A professional in his field always knows how to listen to partners, object, ask questions, use
sign language, facial expressions, restrain emotions, build negotiations.
The image of the manager must meet the expectations of subordinates. Then they, striving to be like a leader, will develop and grow professionally. An individual style also sets the norms for relations in the team: a positive image reduces the number of conflict situations and harmonizes the communication of workers among themselves. Image formation in this case can occur in two ways: purposefully or spontaneously:
- Purposeful way. This is a natural process. The leader is himself and gradually develops his business image. In this case, the manager is required only constant self-improvement in professional terms.
- Spontaneous path. It represents an active image formation with the help of a certain “mask” that corresponds to the type of corporate culture. This style is not always close to the personality of the manager himself.
The image of a manager is created over the years, and you can lose it overnight. Therefore, at work you need to always be well-dressed and combed. It is also important to restrain emotions, communicate politely and constantly improve your professional skills.