HTML tags are a typical markup language that is designed for global Internet documents. Thanks to him, all the pages of the World Wide Web have been created. If you look at the code of the page you are currently on, you will see a huge number of alphanumeric characters - these are the tags for HTML. Some of them are of particular importance for search engine optimization sites.
What are header tags?
Heading tags most affect the weight of a keyword on a web page. The browser displays the display of exactly the title of the article, which makes the <title> title tag an important element of search engine optimization. To attract attention, article titles should be written in a language that is understandable to the average person and should contain enough information. For the tag to work better, the value of < title > should contain at least 7 words. If this rule is observed, then you will have the opportunity to get additional traffic from the search engines. And finally, the title should be as close as possible in meaning to the topic of the article itself.
What are tags of the form < h1>, < h2> ... < h6>?
Such tags are text headings that are located directly on the page of the site inside the tags: <body>, </body>. For the site to work better, the <h1> tag is recommended to be used only 1 time, and <h2> - no more than five times. To format and structure the pages, the <h3> - <h6> tags are used in the required quantity, but they try to do it rationally.
What are the < meta> tags ?
Two meta tags are very important for SEO: description and keywords. They are not displayed on the page, but search engines take them into account. Keywords was originally created so that search engines more easily perceive the semantics of the document. Now, words that reflect the essence of the web page are inserted into this tag.
As for the description tag, a large number of words were previously inserted into it, thereby affecting the ranking. Yandex search engine generates snippets based on the values of this tag. To date, many are confident that description is not needed at all, but optimizers still recommend filling it out. In any case, it will not bring harm.
What are the < strong>, < b> and < em> tags ?
The function of the <strong> tag is to select the text on the page in bold. It appeared a little later than the <b> tag, but, despite this, it is also taken into account by search engines. To identify keywords and their meaning, promotion specialists recommend using <strong>, </strong> tags.
The <i>, </i> tags highlight italic words between them. For search engines are of little importance, but their use will affect the web page positively.
<em> is a tag whose function is to underline sections of text that are informative in nature. Its influence on the search is insignificant; it is used, rather, to give the page design more expressiveness.
What are the < img> tags ?
Images available on web pages are displayed on them using the <img> tag. It has a large number of attributes, but the most important for search engines are alt and title. The first of them is informational in nature and is displayed if it is not possible to open the image, and the second contains the name of the image. It pops up in the browser if you hover over the image. Both of these attributes are important enough for both visitors and search engines (alt - to a greater extent), but many webmasters undeservedly neglect them.
Most often, <p>, </p> tags are used in editing HTML pages - thanks to them, the text is divided into paragraphs. Proper application of various tags will not only help promote your site in search engines, but will also make it more attractive to visitors.
the most common to use, because they affect the weight of the keyword on the web page. Thus, in the browser, the title of the article is displayed, which makes title a necessary part of the search engine. Most often, the headings of articles are written in a language that is understandable to the average person and should contain enough information to draw attention to them. For the tag to work better, the title should contain at least 7 words. If this rule is observed, then you will have the opportunity to get additional traffic from the search engines. And finally, the title should be as close as possible in meaning to the topic of the article itself. </p> <p> What are tags of the form <h1>, <h2> ... <h6>? </p> <p> Such tags are text headers that are directly on the page of the site and are inside other <body> ... </body> tags. For the site to work better, the <h1> tag is recommended to be used only 1 time, and <h2> - no more than 5 times. But for formatting and structuring pages, it’s worth using the <h3> - <h6> tags in a rational amount. </p> <p> What are the <meta> tags? </p> <p> Most often it’s two meta tags: description and keywords. They are not displayed on the page, but search engines take them into account. Initially, keywords was created to make it easier for search engines to understand the semantics of a document. Now, words that reflect the essence of the web page are inserted into this tag. </p> <p> As for the description of the tag, a large number of words were inserted into it earlier, thereby affecting the ranking. Yandex search engine generates snippets based on the values of this tag. Today, most people are sure that description is not needed at all, however, programmers recommend its use. In any case, no harm will come of it. </p> <p> What are the <strong>, <b>, <e> and <em> tags? </p> <p> The <strong> tag is formatting, its function is to make the text on the page bold. This tag appeared a little later than the b tag, but despite this, it is also taken into account by search engines. To identify keywords and their amplification, promotion experts recommend using highlight tags. <strong> </strong> </p> <p> <i> - formats the word entered into it, writing it in italics. For search engines it is of little importance, but its use will have a positive effect on the web page. </p> <p> <em> is a tag that is also used in formatting, but its function is to underline sections of text that are informative character. The influence of this tag on the search is not significant, it is often used for beauty. </p> <p> What are the <img> tags? </p> <p> Images that are displayed on the pages do this with the <img> tag . This tag has a large number of attributes, but the most important for search engines are alt and title. Alt - is informative, and title contains the name of the image, which can be in the form of links. </p> <p> However, most often in editing HTML pages use the <p> tag - this is a popular way to separate paragraphs. In any case, any use of tags will only increase the popularity of your site among search engines. Be sure to use them and move forward. </p>