How to create and promote a group in Vkontakte? The process of creating a page takes 15 minutes on its strength, but promotion to the top results is a much more difficult task. To deal with the nuances of SMM (social media marketing) is offered at special courses and even in higher educational institutions, we will briefly consider the basics: the process of creating a group in the Vkontakte social network, initial setup and management. All this - with tips on progress.
Instead of introducing
Most likely, the group is needed not just, but to achieve some goal. Perhaps you need to increase sales, increase brand awareness, establish communication with customers. Such goals, as a rule, are pursued by entrepreneurs and marketing staff of large companies. An ordinary user can get the idea of ​​making money on a social network by placing advertising posts, exchanging links or selling according to the dropshipping scheme, because this also brings money.
We create a group "Vkontakte" for earnings? At first, everything seems very simple, but in practice, very soon problems arise related to promotion. All this for the reason that the first SMM rules need to be implemented already at the stage of creating a new group. Consider how to create a group "Vkontakte". Step-by-step instructions will help a beginner, but an experienced user should pay attention to promotion methods.
Group or public page
How to create a group "Vkontakte", which will bring pleasure from communication with like-minded people or even profit from sales or advertising posts? A social network offers several types of pages where users can chat, search for information, buy products or order services. So, a public page, for example, has its own characteristics:
- it is visible in the person’s profile in the “Interesting Pages” section, and groups — only in the basic information about users;
- subscribers will not be able to post on the wall of a public page, for this they will need to click "Suggest news";
- functions such as creating a menu or inviting friends are not available to her;
- it’s more convenient to promote a public page with the “Tell Friends” button, as well as in advertisements.
This type of page is better to choose if you are going to promote a specific brand, product or personality. The category is also suitable for those who are going to tell the news and share interesting posts, and not directly sell something.
Group positioning
If you choose a group, decide on the topic. You can promote your brand or just create an interest page. For example, if you sell makeup products, decide what specific records will be in the group: information on only the products that you offer your customers, and reviews or a group for girls. In the latter case, they will additionally post useful posts on applying makeup, personal care, and so on.
If the company is quite famous, it is better to deal specifically with its promotion on a social network. People are familiar with the brand, they are interested in learning more about the company, do they have positive experience interacting with the company and its products? Then you need to create a group where the name, company colors, brand logo will be used. It will publish industry and company news, product information, promotions, and the like.
If the brand is not very famous, and the main goal is to sell certain products, then it is better to choose a group of interests. How to make money on such a group? Everything is simple here: periodically it will be necessary to publish advertising posts, to advertise specifically for your product or strangers.
The process of creating a VK group
How to create a Vkonatkte group? First you need to go to your page and select "My Groups" from the menu on the left. If there is no such line there, then first look in the settings and check the box in front of it, now the groups will be displayed. Next (on the groups page) click "Create Community". This button is located in the upper right corner.
In the proposed form, you need to enter the name and type of community. “Groups” or “Public Page” is suitable, but then we will consider the settings of the group itself. What is very important at this stage? You need to add a keyword to the community name that will allow users to find your group in a search on the social network itself, in Google or in Yandex. In the future, this will help to quickly reach the top of the list.
How to create a VKontakte group? The process of creating a page on this is over! Now we move on to the basic settings, filling out information, and so on.
Initial setup
Creating a new Vkontakte group is not enough to make a quick profit. You need to not only set up the community, but also promote it. First, let's get started with the initial settings. For example, you need to fill out information about the page. The description of the group should be concise, but interesting and memorable, you can try to intrigue potential subscribers.
Here you can choose the theme of the community, specify your own website, set age limits, include group messages and configure location. Then select the page address. It should be short and memorable so that the group is easy to find.
Avatar and beautiful group menu
How to create a good VKontakte group? Any group that is created to earn money needs a good “wrapper”. So, you need to come up with an avatar and make a menu. An avatar is best done in company colors, it is also advisable to use a logo. If it’s an interest group, then there’s absolutely no need to bind to the brand, but the picture should be beautiful.
If you add text to an avatar, then make sure that it is readable in miniature, but it’s better to abandon it altogether. Also give up mosaics, collages and photos in the avatar. Be sure to add a call to action. This is a marketing trick that will not only make the group memorable, but also bring real benefits to the community.
The menu is used to navigate the group. In a good menu, the structure should be visible, it should be beautifully and clearly designed, the user needs to be given the opportunity to immediately see all the information he needs in an understandable form. For menus and avatars it is important to use high-quality pictures, it would be nice to make them in one style.
Group preparation for sales
The following methods will help prepare your community for sales:
- Create an album with photo goods. In the description of each photo you will need to write a price. If you choose this method of sales, you need to constantly monitor the relevance of the catalog. You also need to post only high-quality photos and provide a full description of the goods.
- Sell ​​through advertising posts. This is important caution - you can not overload the audience with calls to buy. Advertising posts on the wall of the group should be no more than 25% of the total.
- Sell ​​through the "Products" section. It is really very convenient, but only three products from the catalog are visible on the community page, the rest are in the corresponding section.
- Sell ​​through the menu. The catalog needs to be painted in the menu and add links to the site. It’s good if a person clicks on a product category and gets to a specific page of the company’s website.
Social group management
Now you need to do the filling of the group. Records should be posted regularly, they should be useful, not bulky. In addition, posts must be unique, which means that they cannot be copied from other groups. If you wish, you can use hashtags, this can significantly increase the reach and popularity of records.
A convenient tool that can significantly save time is postponed posting. When making a recording, you can set the time when it will be published. It is advisable to stretch publications throughout the day.
Group via mobile application
How to create a VKontakte group from your phone? The process in this case is not much different from the same process carried out from a PC or laptop. You need to go to the official application of the social network or the mobile version of the site, go to the "My groups" section. Next, click the "Management" tab, then - "Create Communities." Next, the social network will offer to select the type and enter the name of the group. It remains only to click "Create." Now you can customize the community as you need, upload group avatars, publish posts, and so on. True, this may not be as convenient from a phone as from a computer.
Strategy of work with Vkontakte
Social networks is one of the marketing tools, but it is far from the only one. Do not forget about other methods of increasing sales. Those who create communities to make money on advertising can be recommended to create many Vkontakte groups (on various topics) and develop them in parallel. This, of course, will require much more time, but it will protect against the fact that some community will not be popular. In addition, you need to think about creating a content plan, take a responsible approach to work, communicate with subscribers and take into account their wishes. In this case, a positive result in the form of an increase in the number of subscribers, coverage of records and first sales will not be long in coming.