Today, to advertise, it’s not at all necessary to contact the print media and pay money for the publication, as it’s enough to just use a social network. In this article, you will learn how to place a VKontakte ad and make your ad as effective as possible.
What is Vkontakte?
The social network "Vkontakte" was created 9 years ago to communicate and search for old friends and acquaintances. Today the site is the largest portal of Runet, without which many simply can not imagine their life. Indeed, on the resource you can not only correspond, but also listen to audio recordings, watch the latest movie news and even post ads and conduct your own business.
If you are interested in the question of how to place a VKontakte advertisement, then just go through the registration procedure. This will require a mobile phone number and a strong password. After registration, the user must fill out his personal profile, indicating the date of birth, hobbies, place and time of study. In addition, you should upload some personal photos so that other users have a complete picture of you.
Ways to advertise "In contact"
There are several ways to place ads on a well-known social network:
- Make a post on your personal Vkontakte page. However, this method will be effective only if you have a large list of friends who see the posted ad in their news feed.
- Create a group or community where you can advertise your services or sale of something. In this case, a large number of people will also be required, which you can invite absolutely free of charge.
- Post your ad for free in an existing group. This method is suitable for thematic communities created on a non-profit basis. In order to post your message, just select the link “Suggest news” on the group’s wall.
- Pay the organizer of a large and visited community to place an ad on the home page. This method is most effective for advertising online stores or services of any company. However, only the administrator can answer the question of how much Vkontakte advertising costs in a particular community.
Create ad
The text of the announcement and its design play, perhaps, the most important role. After all, any potential customer first of all perceives ads visually and only after a few seconds begins to get a grasp of the essence. That is why many people are wondering how to make a VKontakte advertisement .
Use colorful and unusual images that directly reflect the content of the message. If finances allow, order an advertising banner from a professional designer who will execute it, observing all the rules of marketing.
When selling a product, post as detailed information as possible. Potential buyers should not have unnecessary questions regarding the quality and condition of your product.
The ad text should also attract the attention of users and encourage the purchase or use of your services. Offers about promotions, discounts or discount cards always attract a larger flow of customers than uninformative and uninteresting text. Therefore, when answering the question of how to place an advertisement in Vkontakte, it is important to understand that its effectiveness will depend on how you do it.
Search page for advertising
Publishing in groups is the most effective. That is why it is worth paying special attention to finding a page for her before placing an advertisement in VKontakte. For example, if you offer travel agency services, then pay attention to the community for travelers. And the sale of youth clothing or paraphernalia will organically look in an entertainment or music group.
Choose communities with the highest number of subscribers. Groups of 200 to 500 people are not likely to make a profit. But millionaire communities will help move your business off the ground.
How much does a VKontakte ad cost?
It is rather difficult to give an unambiguous answer to this question, since the cost of posting ads will depend on the organizers and administrators of the group.
On average, advertising in Vkontakte groups on the community’s main page varies from 500 to 3,000 rubles per day. Many communities offer up to a week of exposure by offering discounts to advertisers. Therefore, before making an advertisement in Vkontakte, it is worth weighing the pros and cons of all placement methods.
Vkontakte free advertisement
Placing free advertising will not affect your wallet, but it will take time and effort. Creating your own group is not difficult, it is much more difficult to recruit a large number of subscribers who will actively use your services. There are special paid services for cheating people in communities, which are advisable to use if you plan to grow your business on a social network.
Very rarely, groups with a large number of subscribers provide free advertising. That is why it is possible to advertise freely only in small communities, where the chance of finding potential customers is low.